The apple story


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Welcome to The apple story:

Welcome to The apple story


Apple Inc. ( previously Apple Computer, Inc. ) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers , but also other electronic goods and services. The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold . introduction


“ Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” vision


“ the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals , businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.” mission

Company profile:

Established : on April 1,  1976 Founders : Steve Jobs, Steve Wozniak, and Ronald Wayne Industry: Key People: Total Revenue: US $ 65.23 billion(FY 2010) Profit : US $ 14.01 billion(FY 2010) Employees:49,400 No . of Locations: 317 retail stores Company profile Computer Hardware computer software consumer electronics digital distribution Chairman & CEO : Steve Jobs COO & Acting CEO: Tim Cook

Major hardware products :

Apple TV   iPad  (Original, 2)  iPhone  (3G, 3GS, 4)  iPod  (Classic, Nano, Shuffle,  Touch) Mac  (iMac, MacBook, MacBook Air, MacBook Pro, Mini , Pro ) Major hardware products

Major software products:

Mac OS X iOS   iTunes iWork   QuickTime Safari iLife Major software products

Stores and services:

 Apple Store ( online)  App Store Certifications Game Center iAd   iBookstore     iTunes Store   iCloud   Stores and services

Acquisitions :

Emagic     FingerWorks     Intrinsity   NeXT     Nothing Real   P.A . Semi  Silicon Color   Siri   Spruce Technologies Acquisitions

The Evolution of apple inc.:

The Evolution of apple inc. 2006 1997 1977 1975

The beginning.:

Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘ Steves ’:- Stephen G Wozniak and Steven P Jobs The beginning .

The beginning :

The beginning Apple has been created in 1976 by Steve Jobs , Steve Wozniak and Ronald Wayne in  Cupertino, California . They all left ATARI Computers to create their own company. Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I

Apple i :

Apple i On1976 A pril 1 – released the Apple I (for $666) and started Apple Computers. Had 8 KB of RAM It was box wood-made with a basic motherboard inside . Later a cassette interface to enable external data storage was added.

Apple II :

15 Apple II In 1977, Apple II was released for $ 1298 Had color graphics – a first for a personal computer Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive Supported the BASIC program Had 64 KB of memory And with a software called VisiCalc which was Apple's "killer application" : a spreadsheet program !

Extra shot:

In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was graphically based” with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user could ”interact easily with the computer without ever typing a single letter” Extra shot

Other early endeavors :

Apple III Released May 1980 Had 128K of RAM Designed for businesses – expensive!! > $4300!!! Had lots of problems – didn’t do well.. Apple Lisa Released in 1983 Became the first personal computer sold to the public with a GUI. Aimed at large businesses Commercial failure due to high price tag (almost $10,000) and limited software it could run Other early endeavors


lisa 18

The lisa:

The lisa

The intro of the Macintosh:

20 The intro of the Macintosh Apple introduced the Macintosh in 1984 Sales not initially as strong as desired Changed with the intro of LaserWriter – first reasonably priced laser printer PageMaker – early desktop publishing package (These capitalized on its advanced graphics capabilities ) 128 KB memory Motorola’s 68000 CPU Sold for $2495

Early Years – Computer Comparison :

Early Years – Computer Comparison Product Cost Storage RAM Year Apple I $666 --- 8 KB 1976 Apple II $1298 Floppy 64 KB 1977 Apple III $4300 (for business) Floppy 128 KB 1980 Apple Lisa $10,000 (for business) Floppy 1 MB 1983 Macintosh $2495 Floppy 128 KB 1984

Extra shot…:

1985: due to some power struggle between Jobs and then CEO John Sculley , Jobs resigns from Apple Computers and started a new company NeXT Inc . Extra shot…

Macintosh Portable:

23 Macintosh Portable Apple’s first attempt at a “portable” computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky , slow $ 6500 Failed in market.

More portable efforts.. :

24 More portable efforts .. PowerBook 100 Released in 1991 40 MB hard drive 8 MB RAM $2500 Helped Apple to gain some revenue established  layout of the laptop computers


1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities The Performa lines of Macintosh LC- a disaster Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances Microsoft gains market with cheap commodity personal computers 1994: Apple allied with IBM and Motorola in the AIM alliance. 1991-’95

PowerPoint Presentation:


Rebirth of apple:

1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997: Steve Jobs – the CEO 1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh 1997:Apple introduced the Apple Store+  new build-to-order manufacturing strategy 1998: introduced the new iMac with Mac OS X. Then came the iBook, Apple's new laptop. Rebirth of apple

Desktop evolution:

Released in 1998 2 USB ports 4 GB hard drive 256 MB RAM All in 0ne computer Desktop evolution The iMac » Released in 2007 RAM : 4 GB 320 GB hard drive

Laptop Evolution – Macbook Air:

29 Laptop Evolution – Macbook Air 2 GB memory 120 GB hard drive $1799

PowerPoint Presentation:

30 Product Cost Storage RAM Year Macintosh $2495 Floppy 128 KB 1984 Mac Plus $2600 Floppy 4 MB 1986 iMac $1799 320 GB 4GB 2007 Mac Portable (laptop) $6500 40MB hd 8 MB 1989 Powerbook 100 (laptop) $2500 40MB hd 8 MB 1991 Macbook Air (laptop) $1799 120GB hd 2GB 2008 LETS HAVE ANOTHER COMPARISON

Evolution of OS’s…:

Evolution of OS’s… Mac System 1,2,3,4 (1984-1987) Distinguishable from other OSs from that era in that they used entirely graphical user interfaces Could only run one application at a time Mac System 5, 6, 7 (1987 – mid 1990’s) Could run multiple applications Mac OS 8 (8.0 – 8.6) (1997) – better file management Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless Mac OS X (1999 – today) – UNIX based OS 10.0 – Cheetah (‘01) 10.1 – Puma (‘02) 10.2 – Jaguar (’03) 10.3 – Panther (’04) 10.4 – Tiger (’05) 10.5 – Leopard (’08) 10.6 – Snow Leopard (’09) 10.7 – Lion(‘11)

iPod- the blockbuster :

i P od - the blockbuster On October 23, 2001- the  iPod   CPU: Samsung ARM and Apple A4  5 GB hard drive that put "1,000 songs in pocket” New technology: spintronics Initially , iPod software only worked with Mac OS;  from 2 nd generation onwards works with Microsoft Windows also Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod .

Extra shot..:

Albert Fert and Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods The prize was awarded for work on magnetoelectronics , also known as spintronics. It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before . Extra shot..

Shredding down ‘computer’:

on January 9, 2007, Jobs announced that Apple Computer, Inc . would from that point on be known as Apple Inc ., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices Announced iPhone and Apple TV Shredding down ‘ computer’


i p hone   a convergence of an Internet- enabled  smartphone and iPod.   iOS, (formerly iPhone OS )- scaled down version of OS X 3.5-inch (89 mm) touch screen display , 4, 8, or 16 GB of memory,  Bluetooth , and Wi-Fi


iPad tablet PC Released on April 3, 2010 Processor: A4 256 MB RAM Bluetooth n Wi-Fi sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.


icloud June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software -- iCloud

Os x lion:

Os x lion

Present hits:

Present hits

PowerPoint Presentation:


PowerPoint Presentation:



AND THE UPCOMINGS.. iPhone 5 (this September) iOS5 (this September) iPad3 (on testing) iPhone-low cost version(on lab)

Some business things:

Some business things

Core Competencies:

Differentiation Strategy Value Creation Core Competencies

Differentiation Strategy :

Differentiation Strategy Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation

Value Creation Process:

FF Value Creation Process Focus On Education eMac Adding Value iMac Lifestyle Strategy Digital Hub Music Strategy (iTunes) Video Strategy (iMovie) Internet Strategy ( iTools ) Convergence Apple I,II,III Mac

Strengths& weaknesses:

Branding Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty Online Sales High Price Proprietary System Niche Market Cannibalization strengths weaknesses Strengths& weaknesses

Work culture:

Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it. Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture. Work culture


Microsoft Linux Dell HP L enovo RIM N okia HTC Samsung Google sony . competitors

Where apple stands now?:

Where apple stands now?



World’s most reputed it companies :

Apple Google Microsoft World’s most reputed it companies

The consumer electronics industry outlook:

Samsung Hewlett-Packard (HP) Sony LG Toshiba Nokia Panasonic Apple Microsoft Dell The consumer electronics industry outlook



Market share:

Market share OS-X Market Share : Closest Competitor Windows Share : Market Growth Rate : 5.02% 90.29% 32% i-phone Market Share: Closest Competitor RIM Blackberry Share : Market Growth Rate: 30% 40% 32% i-pod Market Share: Closest Competitor Sandisk Share: Market Growth Rate: 73.8% 7.2% 30% i-tune Market Share: Closest Competitor Amazon Share : Market Growth Rate: 69% 8% 2 0%



Profit margin:

Profit margin


Because Apple thinks Different from others How?

Think different:

Think different

PowerPoint Presentation:

Think different


conclusion For 35 years Apple has been a trend-set ter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’. Apple, go on innovating…..

references: Apple_Inc The Economic Times The Hindu T3 –the gadget magazine references

Thank You For Your Support!:

Thank You For Your Support! By SHAMEER P H FUS 100603 DEPT OF FUTURES STUDIES