Paul Hartunian's Publicity Tip #4 THE HOLY GRAIL OF PUBLICITY - PART 2

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There are a number of media outlets that are nothing short of hitting the jackpot. They include USA Today, The New York Times, Ellen, The Wall Street Journal, Time Magazine and a number of others.

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“THE HOLY GRAIL OF PUBLICITY – PART 2”:

“THE HOLY GRAIL OF PUBLICITY – PART 2”

Last time I told you about an email Mary Johnson sent me about the article she got in USA Today using my publicity system.:

Last time I told you about an email Mary Johnson sent me about the article she got in USA Today using my publicity system.

Today I want to talk about the second aspect of Mary’s e-mail to me.:

Today I want to talk about the second aspect of Mary’s e-mail to me.

In her e-mail, Mary said although she and her husband were published in USA Today they got “no phone number or website mention, however, so we have yet to fully grasp the holy grail of publicity!”:

In her e-mail, Mary said although she and her husband were published in USA Today they got “no phone number or website mention, however, so we have yet to fully grasp the holy grail of publicity!”

Once again, Mary hit it on the nose.:

Once again, Mary hit it on the nose.

I don’t care how much publicity you get, if you don’t get your contact information out, you’ve wasted your time. By “contact information” I mean your phone number, address, web site or whatever.:

I don’t care how much publicity you get, if you don’t get your contact information out, you’ve wasted your time. By “contact information” I mean your phone number, address, web site or whatever.

Without your contact information, how are people going to get in touch with you to buy your product or service?:

Without your contact information, how are people going to get in touch with you to buy your product or service?

Don’t tell me about the “great exposure” you got. Exposure is worthless. You want sales, not exposure.:

Don’t tell me about the “great exposure” you got. Exposure is worthless. You want sales, not exposure.

“You’ll get great exposure” is one of the biggest sucker lines of all times. That bogus line is used to get people to do a whole variety of things for free (like speaking, giving away products, doing interviews, etc.), when they should be making money. Sales pay the mortgage, not exposure.:

“You’ll get great exposure” is one of the biggest sucker lines of all times. That bogus line is used to get people to do a whole variety of things for free (like speaking, giving away products, doing interviews, etc.), when they should be making money. Sales pay the mortgage, not exposure.

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My golden rule of publicity (or, as Mary says, The Holy Grail of Publicity) is: “Publicity = Dollars in the Bank”

If you don’t make money from the publicity you get, why bother at all?:

If you don’t make money from the publicity you get, why bother at all?

When I speak at seminars around the country, I constantly get people telling me about the “great” publicity they’ve gotten. My question always is “How much money did you make from that interview?”:

When I speak at seminars around the country, I constantly get people telling me about the “great” publicity they’ve gotten. My question always is “How much money did you make from that interview?”

Without fail, they don’t know.:

Without fail, they don’t know.

Then they wasted their time.:

Then they wasted their time.

Not only do you want to make money from each and every one of your interviews, you want to use that as a measure of how good the interview was, how good the radio station or newspaper is, etc.:

Not only do you want to make money from each and every one of your interviews, you want to use that as a measure of how good the interview was, how good the radio station or newspaper is, etc.

If you’ve done three interviews on the same radio show and each time you made few or no sales, why bother doing interviews on that show any more?:

If you’ve done three interviews on the same radio show and each time you made few or no sales, why bother doing interviews on that show any more?

On the other hand, if you do interviews on another show and make a pile of money each time, do whatever it takes to get invited back on the same show over and over.:

On the other hand, if you do interviews on another show and make a pile of money each time, do whatever it takes to get invited back on the same show over and over.

In a future posting, I’ll talk about fool-proof ways of getting interviewed by the same newspaper, radio or TV show, etc. over and over for years.:

In a future posting, I’ll talk about fool-proof ways of getting interviewed by the same newspaper, radio or TV show, etc. over and over for years.

For more free resources that can help you get massive publicity for your business, go to: :

For more free resources that can help you get massive publicity for your business, go to: www.Hartunian.com www.HotPublicityTips.com www.MillionDollarPublicity.com www.7DollarTrial.com