Bussines Pintcol

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Empresa de Pinturas

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PINTCOL:

Bussines Pintcol

PINTCOL:

PINTCOL… Pintcol is company needs to use for the launching of the excellent products of Pinturas that will satisfy potential potential customers will be carried out through virtual platforms that are composed of applications, tools and / or computing resources, which can provide an environment synchronous or asynchronous and allow to implement virtual courses how to use our products satisfactorily, enabling the client to manage, manage and communicate content while maintaining interaction with the company.

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OBJECTIVE GENERAL OF THE STUDY. Distribute and market high quality paints, through strategic plans with efficiency and competitiveness to meet the needs of the buyer.

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BRAND Brand : The brand on its label we can determine that reflects all the goals that the company has proposed to perform in order to reach the target market and meet the needs of customers. There we found a series of instructions for the handling of the products.

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PRODUCT Product: Paints is a product ready to be applied in a way that reduces microcracking by settlement or structural movements of buildings, as it is water resistant and maximum performance with fewer layers thanks to its full capacity, taking care of the economy of the consumer in all its construction projects as it is a perfect complement to optimize the results of the work with excellent durability.

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Price and distribution Price: The company of Pintcol will offer you different types of paints based on water, oil and others at very low prices but higher performance by 40% for each product purchased Distribution: the distribution will be one of the strong points of the plan, since pintcol has its own distribution system, considered as the most traditional as it is the DOMICILIO SERVICE allowing to distribute orders more effectively and in the shortest time possible.

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STRATEGY Price strategy: As a main strategy, 2x1 promotions apply on dates and special events, and with respect to the Competition, our client will obtain added values to the product and service, such as fast delivery and personalized attention. This is how Pintcol aims to capture all the attention of customers by offering their products at comfortable prices that are within the reach of the household economy and thus have a position in the market with success. Promotion: strengthen sales, attract more consumers of the competition and not consumers, take advantage of the alliance in a strengthening of the brand.

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Pintcol

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Pintcol Advertising: advertising campaigns such as radio, posters, street passes, flyers, product offers.   Service strategy: The Company pintcol , will promote services with high quality in order to become competitive at the Municipal, Departmental and National levels. The ethical commitment to our current and future clients will be: Service, quality and compliance; which we consider a motivating effect to increase current and future sales.  

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PINTCOL Advantages of simulated test markets   - Fewer costs than the other test methods - Faster - They limit the access of competitors   Disadvantages   - Not considered reliable and accurate due to the controlled situation Marketing is the launch of a new product to the market. • Where to launch it • Gradual entry to the market • When to launch it

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