retail ppt

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A PRESENTATION ON RELIANCE FRESH STORE : 

A PRESENTATION ON RELIANCE FRESH STORE PRESENTED BY: RAJALAXMI PRADHAN(134) APARNA MOHANTY(166) PRAGYAN DAS(138) PURNENDU GOPE(163) NEERAJ KUMAR(68) DINESH KUMAR(102) MILAN GOVIL(194)

INTRODUCTION : 

INTRODUCTION Reliance fresh Bhubaneswar is a convenient store format. Project studies were conducted in location unit 4 ICR village Bhubaneswar. Established 30th October , headquarter Mumbai. Product mix – fresh fruit/vegetables, groceries, staples, processed food, non food, stationeries, beverages, personal/baby care. It is a unique format ,rather than becoming a full-fledged supermarket it limits itself to “ freshness of its product.”

POSITIONING : 

POSITIONING Reliance has positioned itself as a convenience store or neighborhood store It is also related itself with freshness in the customer’s mind.

STORE LAYOUT : 

STORE LAYOUT A well-planned retail store layout allows a retailer to maximize the sales for each square foot of the allocated selling space within the store. Store layouts generally show the size and location of each department, any permanent structures, fixture locations and customer traffic patterns. Each floor plan and store layout will depend on the type of products sold, the building location and how much the business can afford to put into the overall store design. Reliance Fresh Store Layout

VISUAL MERCHANDISING : 

VISUAL MERCHANDISING SIGNAGE

Store Design : 

Store Design

Self Edge Levels : 

Self Edge Levels

Slide 9: 

Open Door Chiller

Reliance Fresh : 

Reliance Fresh Category Management

PRODUCT WIDTH & DEPTH : 

PRODUCT WIDTH & DEPTH

Private BrandThey are tied up with the private brand named ARMAS, which is providing them spices, ready to eat food items, Processed foods and some household products. : 

Private BrandThey are tied up with the private brand named ARMAS, which is providing them spices, ready to eat food items, Processed foods and some household products.

PROMOTION : 

PROMOTION In store promotion like Two 7-up for Rs 49. 25% off in selected items Orange 1 k.g. for Rs. 80

Customer Relationship Management : 

Customer Relationship Management In reliance fresh stores the employees are there are always ready to help the customers. Employees are there to make customer feel comfortable in product handling. If any customer is having any problem in finding any product the employees come before hand to help the product. They always stand in a distance from the customers and look forward if they can help the customers. They also help the customers by accepting returns from customer if the case is authentic. They also arrange every product after being de-arranged by the customers for the easy of next customers.

Slide 17: 

THANK YOU