Information management at coca cola

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INFORMATION MANAGEMENT Group Members Nipuna Weerakoon (105649) Sorwar Hussain (106815)

Contents : 

Contents Background of Coca cola Define information and information management Coca cola…………. * How they gather this information? * what type of information they gather? * How this information helps Coca-Cola? Growth information of caca cola

Information is like water : 

Information is like water

Information helps you quench your thirst for knowledge : 

Information helps you quench your thirst for knowledge

Coca cola : 

Coca cola The Coca-Cola Company is the largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. The company sells over six million beverages every day (Coca-Cola, 2005). World's largest beverage distribution system.

Company History : 

Company History 1886 John Pemberton was a pharmersist living in Atlanta. Name was given by Frank Robinson the accountant. 1st years revenue was $117. 1891 Asa Griggs Candler bought the company for $2300. 1918 the company was bought by Ernest Woodruff. Muhtar kent is the current president and ceo of coca cola.

Slide 9: 

What is the Information?

Slide 10: 

“information is data that has been given meaning by way of relational connection”

Information : 

Information Definition of information ‘Information is data that has been processed into a form that is meaningful to the recipient and is of real or perceived value in current or prospective actions or decisions’ (Davis & Olse (1984)

Slide 12: 

Data Data are raw facts and figures that on their own have no meaning These can be any alphanumeric characters i.e. text, numbers, symbols

Slide 13: 

Data Examples Yes, Yes, No, Yes, No, Yes, No, Yes 42, 63, 96, 74, 56, 86 111192, 111234 None of the above data sets have any meaning until they are given a CONTEXT and PROCESSED into a useable form

Slide 14: 

Yes, Yes, No, Yes, No, Yes, No, Yes, No, Yes, Yes Raw Data Context Responses to the market research question – “Would you buy COCA COLA at £1.5” Information ??? Processing Example 1

Slide 15: 

Data and Information Feedback Data Process Information Data are numbers, words or images that have yet to be organised or analysed to answer a specific question Produced through processing, manipulating and organising data to answer questions, adding to the knowledge of the receiver Data Information

Slide 16: 

Knowledge Knowledge is the understanding of rules needed to interpret information “…the capability of understanding the relationship between pieces of information and what to actually do with the information”

Slide 17: 

Coca cola Marketing manager could use sales information to decide whether or not to raise or lower bottle price. Example :-

Slide 18: 

Information Data Context Meaning = + + Processing Data – raw facts and figures Information – data that has been processed (in a context) to give it meaning

Slide 19: 

Data Into Information To achieve its aims the organisation will need to process data into information. Data needs to be turned into meaningful information and presented in its most useful format Data must be processed in a context in order to give it meaning

what type of information they gather? : 

what type of information they gather?

Types of Information : 

Types of Information Primary Sources Research, Statistics, Interviews Secondary Sources Tertiary Sources Textbooks, Reviews, Websites Dictionaries, Databases

How this information helps Coca-Cola? : 

How this information helps Coca-Cola?

A supply chain system : 

A supply chain system

Typical information intensive processes : 

Typical information intensive processes

Slide 27: 

Sales data – This type of data is useful for identifying an organization’s most profitable product and customers. Coca cola sales data useful to identify customer type, geographical area and discount, ect; Financial data – In a coca cola keeping financial data they count cost of producing, storing, transporting and marketing. Internal

Slide 28: 

Transport data – Specially in coca cola transport data is most important information source to identify most profitable rout because they have been transporting their products more than 200 countries so always they should keep touch about transport. Storage data – The rate of stock turn, stock handling costs, assessing the efficiency of certain marketing operations and the efficiency of the marketing system as a whole.

Slide 29: 


Slide 30: 

Trade associations – Trade associations differ widely in the extent of their data collection and information dissemination activities. In coca cola stakeholders included this category. National and international institutions – Local bank and world bank statistic, also economic data in deferent country is other external secondary information in coca cola

Information Management : 

Information Management Organisational data (From EDB department) MIS Managers External Data Reports

Slide 32: 

Management roles Interpersonal Roles Management tasks involve interaction with people to lead, motivate, counsel and support. It can be supported by information systems like electronic mail, presentation graphics, video teleconferencing and voice mail. Henry Mintzberg concluded management roles to 3 categories consisting of interpersonal roles, informational roles and decisional roles.

Slide 33: 

Decisional Roles Management tasks involve initiating planning, controlling, allocation and negotiating to solve problems and adjust an organization following fluctuated environment. It can be supported by information systems like decision support systems and executive information system Informational Roles Management tasks involve receiving and sending information to communicate to other people in an organization. This communication can make an organization meeting its goals and objectives. It can be supported by information systems like decision support systems and executive information system.

Growth of Information : 

Growth of Information

Slide 36: 

Packaging & Recycling growth

Slide 37: 

Both brands have different approach regarding their logo. Pepsi has changed for more than ten times from 1898 to 2008 whereas Coca Cola has same logo from 1885 to till now.

Slide 38: 

Income Statement Evolution

Slide 40: 

Employees: 92,800 Employee growth: 0.4% Sales: $30,990.0M One year growth: (3.0%) Net income: $6,824.0M Income growth: 17.5%

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