Essential Social Media Tips for Your Startup: Essential Social Media Tips for Your Startup 8
PowerPoint Presentation: WHY HAS OLD SPICE , AN AFTER-SHAVE YOUR GRANDFATHER USED, REMAINED POPULAR WITH THE YOUNGER SET TOO?
PowerPoint Presentation: THE ANSWER LIES IN HOW OLD SPICE HAS ADOPTED SOCIAL MEDIA MARKETING STRATEGIES TO KEEP ITSELF RELEVANT.
PowerPoint Presentation: WHAT FOLLOWS NEXT ARE 8 TIPS AND IDEAS LEARNT FROM VARIOUS BRANDS TO MAKE YOUR SOCIAL MEDIA JOURNEY A SUCCESS.
PowerPoint Presentation: Tip # 1 KNOW YOUR TARGET AUDIENCE
PowerPoint Presentation: Commercial media can only target audience based on demographics.
PowerPoint Presentation: But digital gives you the advantage of choosing your target group.
PowerPoint Presentation: For example, which are the 2% or 5% of Indian users who can give you 60% to 70% of revenues?
PowerPoint Presentation: Tip # 2 DESIGN CONTENT THAT WILL ENGAGE THEM
PowerPoint Presentation: Narrow down your target group.
PowerPoint Presentation: Then design content that would appeal to them.
PowerPoint Presentation: + = Social media strategy becomes simple if you get this combination right.
PowerPoint Presentation: Tip # 3 UNDERSTAND WHAT ARE THEY SEARCHING FOR
PowerPoint Presentation: Use tools like Adwords Keyword Traffic Estimator to research keywords.
PowerPoint Presentation: Use your research to create engaging content/interactions.
PowerPoint Presentation: Remember, there won’t be any engagement if you create content no one is searching for.
PowerPoint Presentation: Tip # 4 HAVE A CONTENT CREATION PLAN
PowerPoint Presentation: Differentiate it from other similar content campaigns.
PowerPoint Presentation: Utilise the feedback you receive to improve
PowerPoint Presentation: Also try reaching out to a niche audience .
PowerPoint Presentation: Then create content other people do not have.
PowerPoint Presentation: See yourself gradually becoming the leading authority on this content.
PowerPoint Presentation: Tip # 5 TAKE A COMPASS, START YOUR JOURNEY
PowerPoint Presentation: Don’t strive to have a perfect blue-print in place before starting.
PowerPoint Presentation: The entire process is too time-consuming.
PowerPoint Presentation: By the time you have a plan you will realise it is out-dated .
PowerPoint Presentation: Tip # 6 FIRE BULLETS THEN A CANNON BALL
PowerPoint Presentation: Fire bullets and recalibrate bullets till it hits the mark. But once it hits the mark, throw the might of the organization behind the idea to throw the cannon ball . Jim Collins in Great by Choice “
PowerPoint Presentation: This is exactly what you need to do next.
PowerPoint Presentation: Once you see the bullet working, have the audacity and courage to follow it up with a cannon ball.
PowerPoint Presentation: Tip # 7 TIME FOR DIGITAL TO GO PHYSICAL
PowerPoint Presentation: Marry social media to the physical world.
PowerPoint Presentation: Reality shows are the best example of this statement.
PowerPoint Presentation: Their exploitation of the SMS and other voting platforms is unparalleled.
PowerPoint Presentation: Tip # 8 THINK MULTILINGUAL
PowerPoint Presentation: Regional language newspapers outnumber English dailies three to one in India.
PowerPoint Presentation: You should keep in mind that the I nternet audience is also going to show similar trends.
PowerPoint Presentation: Having multilingual content would mean reaching out to a wider audience .
PowerPoint Presentation: HOPE YOU FOUND THESE 8 TIPS AND IDEAS USEFUL. NOW GO OUT AND WRITE YOUR OWN SOCIAL MEDIA SUCCESS STORY.
PowerPoint Presentation: This presentation is based on a talk by Vivek Bhargava, CEO of Communicate 2 . Visit Entrepreneur Academy for more useful resources for start-ups
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