Advertising Media Strategy Tutorial One

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An introduction to the module...

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Advertising Media Strategy:

Advertising Media Strategy tutorial 1

Slide2:

…what is advertising?

…how’s your knowledge and understanding?:

…how’s your knowledge and understanding? …remember these?

Using a TV advert of your choice, analyse the ‘creative choices’ used and recommend any creative improvements, justifying your reasons. (25 marks):

Using a TV advert of your choice, analyse the ‘creative choices’ used and recommend any creative improvements, justifying your reasons. ( 25 marks ) …someone think of a campaign…

Identify and describe the different types of advertising agency available to the client to help in the development of an advertising campaign. :

Identify and describe the different types of advertising agency available to the client to help in the development of an advertising campaign. Discuss the reasons why the different types of advertising agency have had to evolve over recent years .

Identify the steps involved in the advertising development process and present the arguments (for and against) in the need for ‘planning’ an advertising campaign. :

Identify the steps involved in the advertising development process and present the arguments (for and against) in the need for ‘planning’ an advertising campaign.

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