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social networking


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“It’s not what you know, it’s who you know” :

“ It’s not what you know, it’s who you know ” NEHA GIRAMKAR 4/3/2013 1


The ability to exchange data and communicate efficiently is the main purpose of networking. We define social network sites as web-based services that allow individuals to ( 1) construct a public or semi-public profile within a bounded system , (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. 4/3/2013 2 WHAT IS NETWORKING …


People always want to communicate with other people & used to just visit to see . The longer the distance, the harder it is to communicate. Throughout history, people came up with various ways of communicating: through post , pigeons, telegraph, light signals and telephone . Getting responses a few hundred years ago meant waiting for months or a year. 4/3/2013 3 HISTORY & IT’S EVOLUTION

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4/3/2013 4 networking was born one day in 1971, when the first email was sent. The two computers were sitting right next to each other. The message said “qwertyuiop’. In 1994, the first social networking site was created , Geocities . launched to public

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4/3/2013 5

New Millennium: New Era in Social Networking :

“ A recent global survey by analysts IDC found that 98 percent of the respondents were using social networks to talk to customers , with 92 percent using them to communicate with co‐workers .” “One recent study estimated that 668 million working hours are consumed every month by social networking sites.” 4/3/2013 6 New Millennium: New Era in Social Networking


Customer service, e.g. direct response to customer complaints Broadcasting updates, announcements, news, e.g. additional PR resource Promotions Behind the scenes look at the organization Advertising 4/3/2013 7 BENEFITS…

Disadvantages :

Breakdowns and Possible Loss of Resources Expensive to Build Security Threats 4/3/2013 8 Disadvantages

Pizza Hut following Customers by using social networking sites :

4/3/2013 9 Pizza Hut following Customers by using social networking sites


4/3/2013 10 USEFUL IN..


Left handed screwdriver = vodka +orange+ martini glass. Rob roy = scotch +tonic + old fashioned glass Tom collins =gin + tonic + shot glass. Spitzer = white wine + soda +rock glass. Chi chi = vodka +milk +rock glass. Orange martini = gin + orange+ martini glass . French sd .= brandy +orange+martini glass Cuban sd .= rum + orange + martini glass Italian sd .= galliano + orange +martini glass Greek sd .= ouzo +orange + martini glass 4/3/2013 11 GAME TIME…..

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