Farmers Markets {Pricing}

Views:
 
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

Slide 1: 

Educational programs of the Kentucky Cooperative Extension Service serve all people regardless of race, color, age, sex, religion, disability, or national origin. Disabilities accommodated with prior notification Farmers Markets Product Pricing

Slide 2: 

The ideal price for any product or service is one that is acceptable to both buyer and seller. What are customers willing to pay? What is the break-even point; are all costs covered? How much profit do you want to make? What is your competition charging? Determining a Service Price

No matter what type of product you sell, the price you charge your customers or clients will have a direct effect on the success of your business. Though pricing strategies can be complex, the basic rules of pricing are straightforward: : 

No matter what type of product you sell, the price you charge your customers or clients will have a direct effect on the success of your business. Though pricing strategies can be complex, the basic rules of pricing are straightforward: All prices must cover costs and profits. The most effective way to lower prices is to lower costs. Review prices frequently to assure that they reflect the dynamics of cost, market demand, response to the competition, and profit objectives. Prices must be established to assure sales http://www.entrepreneur.com/encyclopedia/term

Slide 4: 

Competitive PricingCompetitive pricing is generally used when there's an established market price for a particular product or service. If all your competitors are charging $100 for a replacement windshield, for example, that's what you should charge. Competitive pricing is used most often within markets with commodity products, those that are difficult to differentiate from another. If there's a major market player, commonly referred to as the market leader, that company will often set the price that other, smaller companies within that same market will be compelled to follow. http://www.entrepreneur.com/encyclopedia/term

Slide 9: 

http://www.uky.edu/Ag/NewCrops/budgets.html http://www.uky.edu/Ag/NewCrops/marketing.html http://www.uky.edu/Ag/NewCrops/price.html http://www.kyagr.com/marketing/index.htm http://ky.marketmaker.uiuc.edu/

Slide 10: 

Thank You

authorStream Live Help