web 2.0: getting in on the buzz

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A presentation on the benefits of Web 2.0 from a business perspective

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Web 2.0 – Getting in on the Buzz:

Web 2.0 – Getting in on the Buzz By Akshin J, Gilman W, John H, Nabil A & Roberto C.

What is Web 2.0:

What is Web 2.0 Refers to the latest generation of internet based services Such as content sharing and social networking sites, communication tools and folksonomies. Enable users to collaborate and share information amongst each other Social media is the backbone; online tools and platforms that allow users to share insights, experiences and perspectives with each other

Web 1.0 VS Web 2.0:

Web 1 .0 VS Web 2.0 Shared by user: Great Presentations, page 3, uploaded 15/02/2008 http://www.docstoc.com/docs/402106/Web-20-Overview-powerpoint-Presentation

Some interesting statistics...:

Some interesting statistics... 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook . Towards the end of last year, the average number of tweets per day was over 27.3 million. Over 2 Billion videos viewed on YouYube each day More than 700,000 local businesses have active Pages on Facebook . Purpose-built Facebook pages have created more than 5.3bn fans. 70% of bloggers are organically talking about brands on their blog. 38% of bloggers post brand or product reviews . More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with.

How can Web 2.0 help Zonda?:

How can Web 2.0 help Zonda ? Zonda is a recently launched vitamin-enriched fizzy cola Strongest direct competitors are Coca Cola and Pepsi Targets: Use of WEB 2.0 tools to develop a solution that is SLATES S earch - allow users to filter through content L inks – use links to create connections and enable structure A uthorship – provide publishing access to everyone T agging – allow folksonomies to evolve naturally E xtensions – ability for the system to grow and mutate S ignals – use subscription based signals such as RSS feeds

Facebook:

Facebook Rapid top Search engine placement - Facebook has a page rank of #5 Customer Engagement  – Able to communicate variety of information for free to a user base of 517 million users. New Customer Acquisition  – Opportunity to target/find new customers Feedback Mechanism  – Through comments, ratings and the ‘like’ tool Interaction among Customers – allows customers to interact with each other. Focus on Web Traffic - opposed to ever-decreasing TV viewership by consumers Vast array of other benefits including lead generation , client retention , brand enhancement, integration with other Web 2.0 applications (e.g. YouTube and Twitter), Online event planning and many more

YouTube:

YouTube Free advertising resource Global audience with a facility to translate to 51 languages to 455million users Facility to embed adverts onto various pages at a margin of cost to TV advertising with an exponentially greater audience Viral Effect – interesting videos are shared/liked across a vast array of platforms and websites Enhanced Search Engine ranking – like Facebook , YouTube videos encourage more visits to websites and increase number of hits Creating personal customer base – keen viewers interested in your product/company can subscribe to your channel

Twitter :

Twitter Brand Awareness – keep brand ‘top-of-mind’ Engage with customers – allows interaction between company and customer – every customer has a voice. Online Reputation Management – hear what is being said about your brand Promote Blog content – inform followers of new blog content Feedback Mechanism – when launching new products/content Sales & Promotions Awareness – inform your customers instantly of new promotions with URLs to e-commerce locations Increase Website traffic – link-in tweets with URLs to specific pages on corporate website News & Press Releases – Use twitter to promote major announcements

Blogs :

Blogs Low-cost internet marketing tool – free to create and publish blogs Drive web traffic to your business website – using links Build your product or brand image – create awareness and build perceptual sets Maintain a customer dialog – publish stories that actively engage users Gain new customers – through blog popularity Network with other similar businesses – prospects for new ideas Great public relations outlet – followers stay updated on current events related to the company User friendly design – easy to browse through the blog Integration of Advertisements – affiliated to marketing

Competitor Example – Coca Cola:

Competitor Example – Coca Cola Facebook 20+ million fans Average growth of 4 million members per month On average, 1 user generated piece of content every 4 minutes Youtube 8+ million views 15,000+ channel subscribers over 200,000 likes across Coke’s official and unofficial videos Twitter 168,000+ followers At least 1 piece of content posted every hour Strong interaction with consumers

Summary & Conclusion:

Summary & Conclusion Web 2.0 is a platform of social media networking applications that have zero or low cost and Low risk and can be used as a powerful marketing tool for firms to reach consumers around the world Brands such as Coca Cola have successfully used Web 2.0 tools to: Interact and build relationships with their customers Market new products Receive feedback Manage brand & corporate reputations Viral marketing With the likely consequence of increasing stakeholder (including shareholder) value

The End A parting picture:

The End A parting picture Shared by user: Great Presentations, page 4, uploaded 15/02/2008 http://www.docstoc.com/docs/402106/Web-20-Overview-powerpoint-Presentation

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