5 Key Healthcare Digital Marketing Strategies for 2018


Presentation Description

With emerging trends, technologies and platforms, healthcare digital marketing trends have also changed. Here are 5 crucial digital marketing strategies you can consider for 2018.


Presentation Transcript




With emerging trends, technologies and platforms, healthcare digital marketing trends have also changed. Statista says that in 2020 U.S. spending on digital advertising is set to hit $113.18 billion, i.e. double the amount compared to that of 2 years ago. There are a number of emerging technologies and platforms that healthcare marketers can use to meet their marketing goals. It is critical to identify the right marketing strategy that suits your industry and requirements. Tactics that an Ecommerce store chooses may not suit a healthcare business. www.medresponsive.com

Here are five digital marketing trends you can consider for 2018:

Here are five digital marketing trends you can consider for 2018 Machine learning helps to obtain valuable details more easily from the huge volumes of structured and unstructured data. Artificial intelligence or machine learning in healthcare can help collect, cleanse and analyze patient data that can be used to provide optimum care. Medical app development will also be an important strategy in the year 2018. When it comes to healthcare, it helps in better care co-ordination among multiple healthcare teams. Machine Learning along with Human Effort It is important to respond quickly and accurately to changing customer behavior, which can be achieved with the help of advanced techniques . www.medresponsive.com


Video marketing ensures high possibility of engagement with potential patients and healthcare consumers. Video advertising is sure to be beneficial for businesses in 2018. Social media giants are also popularizing video content, as this strategy is expected to increase usage and drive social engagement. Video Marketing Using videos to promote your products or services could ensure the best ROI. www.medresponsive.com


Write relevant and engaging content with the target audience and their interests in mind. Personalize your content so that it will be specifically tailored to customer requirements and where they are in the buying process. Content marketing A large majority of consumers rely on content to research their purchasing decisions. Making quality content is the key to a good ranking position www.medresponsive.com


Investing in social media and other engaging channels will help you reach various niche consumer demographics and also expand your reach considerably. Marketing via such platforms helps in the quick spread of information among users and ensures measurable ROI and an increased customer base. Social Media Marketing This is a very important digital marketing strategy that helps you to establish a strong social media presence and develop creative ways of encouraging interactions. This also helps to boost your business growth. www.medresponsive.com


This internet advertising model can generate traffic right away. Here, the advertisers pay a publisher when the ad is clicked. An ideal way to generate sales, this is also a way of buying visits to your sites rather than earning them organically. PPC Ads www.medresponsive.com


CONTACT Plan and implement the right strategies that will ensure digital marketing success for you in 2018 and beyond. Busy medical practices and businesses can choose to benefit from medical SEO services offered by a professional vendor. 8596 E. 101st Street, Suite H, Tulsa, OK 74133 Main: (800) 670 2809 Fax: (877) 835-5442 E-mail: [email protected] URL: www.medresponsive.com

authorStream Live Help