Email Marketing Drive Traffic to ensure Business Success

Views:
 
Category: Entertainment
     
 

Presentation Description

E-mail Marketing is the wave of the future. Fast and cost-effective, e-mail should just become an important part of your integrated marketing and media plan.

Comments

Presentation Transcript

PowerPoint Presentation:

Email Marketing Drive Traffic to Ensure Business Success

PowerPoint Presentation:

Email Marketing – Diving Deep E-mail Marketing is the wave of the future. Fast and cost-effective, e-mail should just become an important part of your integrated marketing and media plan

PowerPoint Presentation:

Why the Craze ? Email Marketing serves Up ! Critical Mass – reaches 93% of internet users Lower Costs – 1/10 the cost per Communication Relationship Builder – 80% of Response Rates – 10X greater than Direct Mail visitor never return

PowerPoint Presentation:

Nothing works better than Email Marketing to create and maintain positive business brand experience By 2013 end the US email volume will near 890 billion messages!

PowerPoint Presentation:

Cracking Up the Process Ingredients for a Perfect Recipe ! It is Measurable, we can Track Ensure data Integrity We can Accelerate Response Speedy Medium Build profiles over time

PowerPoint Presentation:

Jamming Routes – Upcoming Challenges New Communication channels Deliverability based on engagement Spam filters that are getting better and better ISPs facilitate inbox management Portable inboxes Inbox Overload

PowerPoint Presentation:

Measuring – ‘ Deluge ’

PowerPoint Presentation:

Does that mean Email is dead? No ! 58% of people start their online from 37.4% to 41.6% of US mobile Dominance of email activity on Subscribers spend more . mobile devices increased Internet time. day by Reading emails .

PowerPoint Presentation:

B2B Opinion On Lead Quality & Quantity

PowerPoint Presentation:

Email Marketing Metamorphosis

PowerPoint Presentation:

Email Success – Measuring Factors Unique open rate click through) Click through rate Unsubscribe rate (Can separate HTML vs. plaintext Total open rate Conversion rate Bounce rate

PowerPoint Presentation:

Still, Why People Unsubscribe ?

PowerPoint Presentation:

But Email Marketing rules – a shooting Star 65% of marketers allocate less than 27% allocate between 26%- 50% of their 25% of their budget to Email marketing Budget to email

PowerPoint Presentation:

The Popular Gem – Mobile Mails Around 234 million Americans age 13 and other used mobile devices for the three month average period ending in April 2012 according to comscore.com Also 107 million people owned Smartphone's during the same period up by 6% from January

PowerPoint Presentation:

The Best Practices – Optimizing Time to Send Best Content

PowerPoint Presentation:

Email Marketing – An Invaluable Asset Marketing shall still be relevant . In another 5 years, 47% agree that Email Giving to its credit, this traditional form of marketing will, still not lose its charm while fighting hard with the wild incoming of x-gen digital channels.

PowerPoint Presentation:

Mailing List Provider - Thomson Data is one of the fastest growing list providers with an extensive database, which serves all the major industries across the globe . THANK YOU