slide 1: 4 Email Marketing Steps That Beginners Must
know to Accelerate Their Sales
I should concentrate on more important things rather than be wasting my time and
resources. I need more email marketing strategies . Is this sounds like you If yes then it
would be safe to bet that you’re a beginner and have just started your business and
don’t want anything to spoil your marketing steps and for you it’s correct Why would
you give any chance to any stuff ruined your hard work
There is no doubt that Email marketing is an old and very effective marketing technique
not to only grow your sales but to grow your business and enhance your brand image.
So there are some points which you should be very careful about while introducing email
marketing in your marketing channel.
1. Grow Your Email List
The first and foremost part of email marketing is your subscriber’s list after all no
subscribers no email list right To accelerate your email marketing strategy all you have
to do very first is to maintain an up to date database of your subscribers. Growing your
email list actually contains three major steps.
slide 2: Make An Easy OptIn
Always make your approach very easy for people to become your subscribers. So
always try to make your subscriber optin an easy approach your subscriber. Use your
homepage or any place where you can find good no. of subscribers and try to take some
of their personal information as well so that you can apply some sort of personalization
to your emails. But don’t go crazy about taking information as too long subscription form
can even freak out people.
Be Truthful To Your Customers
Growing your email list not only mean to gather as more subscriber as you can even
though you have to lie before your subscriber. It’s completely wrong and never tries this
and I repeat never do this or it will spoil you whole branding you have done till date.
So always provide a clear information to your customers that why you’re taking their
information and what they will get in return.
Subscribers Segmentation
It is an important part of growing your email list as this will help you in segmenting your
subscribers and though you can segment their needs and at last will always provide
them an exact information what they actually need.
slide 3: So start grouping up your customers according to their needs their past purchase their
profession etc. and follow these three small steps and start growing your email list
before you can move ahead in this marketing channel
2. Establish Your Marketing Emails
Before sending any email put yourself in
the shoes of your customers and answer
yourself is this email will really liked by
them or not. Send one or two irrelevant
content to your subscribers and you’ll
start finding yourself getting
unsubscribed. So one or two mistakes
and you are all done with your brand
image. There are some points which you
should keep in your mind while
establishing your marketing email.
Send A Welcome Email Akka
Subscription Confirmation
Welcome Email is a very important part
when we talk about marketing emails. On
one side your welcome email will help
you in giving your customer a personal assistance and let them feel how important they
are for you. On the other side this will help you in informing your customer that they are
going to attach to you.
Design A Brand Fitting Email
Once you’re confirmed that the person who you are going to send your email has given
you the permission for the same start sending them stuff they expected from you.
Never forget that your subscriber is not waiting for your email and your email is not the
only email in his inbox so try to make your email stand out of the whole garbage of
emails by delivering good content attractive images and compelling subject lines.
slide 4: Make Your Email Scannable
As I have already said you that never think that
your subscriber is sitting just to check your
email. You have only 5 seconds for you to
appeal your customers very less time isn’t it.
So make your email scannable either by using
compelling pictures or by providing less but
effective words.
These two terms are really very important and
will give your email a strong base. So after
you’re done with your hard work you’ve done in
your email campaign never resist yourself from
testing your email because you don’t know on
which device your email is going to be opened. Optimize it and check if your CTA is
clear or not if your page indentation is correct or not and if you’re facing any difficulties in
reading out your emails in different devices try to sort it out.
3. Check out The Email Marketing Laws
Before clicking the Send button and throwing your campaign go through all the email
laws and check out if you’re violating any even by mistake. You can check CanSpam
Act for check the thread of all the email laws. Be sure that whom you’re sending email is
has given you their permission you’re not making any false commitment and serving
any irrelevant stuff.
Give your subscriber a clear option to unsubscribe you at any point of time because it is
good to get unsubscribed rather than get reported as a spam.
4. Measuring your Email response
Last but not the least measuring your email response a part of email marketing which
will help you increasing your reputation day by day. Maintain a complete data of how
many emails of yours get to deliver how many of them get opened and how many
unsubscription you’ve faced. This will not only help you in improving your email from the
next time but also will guide the dropping point of strategy.
slide 5: So If you’re small business owner and trying hard to get a good result from email
marketing follow these four steps and help yourself getting blunder of sales opportunities
through this amazing marketing strategy.
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