ebusinessLebanonMediaFile2012

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this is a presentation of ebusinesslebanon.net services a subsidiary of dat and investment consult lebaon a lebanese consultany based - The ebusiness arm, is serving the social media and corprorate community with eMarketing and trending solutions for more info email [email protected]

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eBusinessLebanon.net powered by Data and Investment Consult Lebanon Ministry of finance registration number: 6470 Ministry of justice registration number 66850 empowering [email protected] the speed of thought Add: Verdun – Tel 00961 70939779 Majestic Center 4th floor Suite 401:

eBusinessLebanon.net powered by Data and Investment Consult Lebanon Ministry of finance registration number: 6470 Ministry of justice registration number 66850 empowering eOpportunites @ the speed of thought Add : Verdun – Tel 00961 70939779 Majestic Center 4 th floor Suite 401

eBusinessLebanon.net empowering [email protected] the speed of thought:

eBusinessLebanon.net empowering eOpportunites @ the speed of thought Use our eMarketing tools and Network Facilities Optimize for social media and learn about your metrics Create an online presence ; Join the community ... benefit from our email clusters Join our matching service and ... the conversation. We introduce you to how sites have leveraged their web presence and online marketing to grow successful businesses and identifies the strategies and tactics that are needed to spur additional growth in this rapidly shifting landscape

Our service maintains its status as an Online Marketing company ahead of the game by investing hundreds of thousands of dollars in R&D each year; ebusinesslebanon.net – Data and Investment consult Lebanon  Internet marketing online investment arm, offer a range of services Being found first in search results Gaining advantage over your competitors Attaining the highest rate of web traffic Taking  position as your industry's leader   :

Our service maintains its status as an Online Marketing company ahead of the game by investing hundreds of thousands of dollars in R&D each year; ebusinesslebanon.net – Data and Investment consult Lebanon  Internet marketing online investment arm, offer a range of services Being found first in search results Gaining advantage over your competitors Attaining the highest rate of web traffic Taking  position as your industry's leader > > who we are Attracting more quality sales leads Increasing business revenue Enhancing business profitability Improving business sustainability of benefits for your business

Embracing changing media consumption trends Every day, half of teenagers use instant messaging, a third visit YouTube and a quarter use social networking sites Engaging with the online debate Shared experiences about courses, careers or worries Specialist discussions between practitioners More networked, collaborative campaigns Ensuring marketers engage with online communities Identifying problems And seeing how peers support each other Providing tools, incentives and objectives:

Embracing changing media consumption trends Every day, half of teenagers use instant messaging, a third visit YouTube and a quarter use social networking sites Engaging with the online debate Shared experiences about courses, careers or worries Specialist discussions between practitioners More networked, collaborative campaigns Ensuring marketers engage with online communities Identifying problems And seeing how peers support each other Providing tools, incentives and objectives Social media offers a creative way to engage

Induce and optimize social media marketing An eStrategy that will Make Your Website Work For You eMarketing is the process of marketing a brand using the Internet. Whether your business is purely an online entity, a "clicks and mortar" hybrid or a traditional business taking its first tentative steps into the digital realm, our team of marketers will guide you in formulating the most appropriate Internet marketing strategy to fulfill your business objectives Search Engine Optimization( SEO ) Social Media Optimization ( SMO ) Search engine marketing ( SEM ) Putting at your disposal hundreds of clusters for distributing your emails; press releases or sms Online marketing Web analytics Getting you Customers loyalty  :

Induce and optimize social media marketing An eStrategy that will Make Your Website Work For You eMarketing is the process of marketing a brand using the Internet. Whether your business is purely an online entity, a "clicks and mortar" hybrid or a traditional business taking its first tentative steps into the digital realm, our team of marketers will guide you in formulating the most appropriate Internet marketing strategy to fulfill your business objectives Search Engine Optimization( SEO ) Social Media Optimization ( SMO ) Search engine marketing ( SEM ) Putting at your disposal hundreds of clusters for distributing your emails; press releases or sms Online marketing Web analytics Getting you Customers loyalty > > who we are

What we do Optimizing Web Presence - Traffic Enhancement and Analysis Solutions for your company to meet the growing demand to do business online. Database Integration and Website Content Management  Our services  put at your service a wide cluster of databases eCommerce for Retail and Trade Solutions for your to do business online and/or build an ecommerce solution eBusiness Services Our product not only gives you control of your content, but also extends the lifespan of your website. Online Web Strategy Development Through its platform, companies can directly reach willing (opt-in) consumers by sending highly targeted, time sensitive, location based advertising, information, and content to a variety of messaging devices, from email to wireless.  Our solutions are the most effective and the cheapest!! Conduct Email Campaigns An effective website is created by an effective strategy to address the needs of your business Distribute Press releases and Share your Campaigns An effective PR campaign helps you get more contacts and expose your products - Besides having the ability to quickly and effectively reach a higher percentage of the consumer market, there are a number of benefits which come along with the implementation of your campaign to turn it into a complete business marketing strategy of a company that is striving for bigger and better things :

What we do Optimizing Web Presence - Traffic Enhancement and Analysis Solutions for your company to meet the growing demand to do business online. Database Integration and Website Content Management Our services  put at your service a wide cluster of databases eCommerce for Retail and Trade Solutions for your to do business online and/or build an ecommerce solution eBusiness Services Our product not only gives you control of your content, but also extends the lifespan of your website. Online Web Strategy Development Through its platform, companies can directly reach willing (opt-in) consumers by sending highly targeted, time sensitive, location based advertising, information, and content to a variety of messaging devices, from email to wireless.  Our solutions are the most effective and the cheapest!! Conduct Email Campaigns An effective website is created by an effective strategy to address the needs of your business Distribute Press releases and Share your Campaigns An effective PR campaign helps you get more contacts and expose your products - Besides having the ability to quickly and effectively reach a higher percentage of the consumer market, there are a number of benefits which come along with the implementation of your campaign to turn it into a complete business marketing strategy of a company that is striving for bigger and better things

Why we’re different. Interactive is integral. <table> </table>:

Why we’re different. Interactive is integral. <table> </table> Interactive can be the hub of all marketing communications Branding & Strategy Research Advertising Interactive Direct Response Print & Sales Materials Public Relations It’s the one place where all efforts can be tracked to a lead or sale.

Why we’re different. We offer both interactive and social media expertise. :

Why we’re different. We offer both interactive and social media expertise. Common Online Spaces Social Media Space

We build more than websites. We drive traffic, generate leads/sales and build loyalty. :

We build more than websites. We drive traffic, generate leads/sales and build loyalty. > > why we’re different Website Banner E-mail Offers List Building Facebook Sharing Sales Rep Friends

Our Interactive Capabilities Strategic Services | Creative Talent | Technical Services Interactive Marketing Planning & Strategy Web Analytics & Metrics E-mail Marketing Multimedia Custom Surveys & Reporting Integrated Marketing User Experience Design Custom Website Design Web Development Database Development Flash Development & Presentations Mobile Optimization Website Hosting Word Press Drupal Custom CMS Microsites Podcast Production Video Production Tutorials :

Our Interactive Capabilities Strategic Services | Creative Talent | Technical Services Interactive Marketing Planning & Strategy Web Analytics & Metrics E-mail Marketing Multimedia Custom Surveys & Reporting Integrated Marketing User Experience Design Custom Website Design Web Development Database Development Flash Development & Presentations Mobile Optimization Website Hosting Word Press Drupal Custom CMS Microsites Podcast Production Video Production Tutorials > > interactive capabilities

Our Database and eMail Messaging System Blogging Services | Seek Referrals| Press releases and Events announcement Services FREE SERVICES Start Your Own Blog Our Social Media Briefs Receive A Market Alert On News Categories Paid & Free Press Release Distribution Submit Press Releases For Distribution Post Your Job Skills And Seek Referrals Job Seekers Post Your Resume. Post Services   :

Our Database and eMail Messaging System Blogging Services | Seek Referrals | Press releases and Events announcement Services FREE SERVICES Start Your Own Blog Our Social Media Briefs Receive A Market Alert On News Categories Paid & Free Press Release Distribution Submit Press Releases For Distribution Post Your Job Skills And Seek Referrals Job Seekers Post Your Resume. Post Services > > interactive capabilities

Our Advanced Search Modules Social Integration Services | Seek Referrals| Press releases and Events announcement Services PAID SERVICES Built-in Social Integration MESSAGING SYSTEM Promote your Business and Company Profile Listed & searchable in our Business Directory Business Opportunites Paid & Free Press Release Distribution Paid & Free EVENT HAPPENING Distribution Post an Inquiry and/or Products & Services Search for Experts Search in our company database Post Needed Services POST An inquiry   Read and Comment on posted inquires Search opportunities and needed services   :

Our Advanced Search Modules Social Integration Services | Seek Referrals | Press releases and Events announcement Services PAID SERVICES Built-in Social Integration MESSAGING SYSTEM Promote your Business and Company Profile Listed & searchable in our Business Directory Business Opportunites Paid & Free Press Release Distribution Paid & Free EVENT HAPPENING Distribution Post an Inquiry and/or Products & Services Search for Experts Search in our company database Post Needed Services POST An inquiry Read and Comment on posted inquires Search opportunities and needed services > > interactive capabilities

Our Social Media Mindshare Strategic Services | PR & Creative Strategy | Technical Services Social Media Marketing Planning & Strategy Analytics & Metrics Crisis Management Event Panning Imaging Building & Protection Internal & External Analysis & Marketing Monitoring Media & Community Relations Blog Design & Development Editorial Calendar Development Copywriting for E-newsletters, Blogs, etc. Product Launch Trade Show Promotion & Media Relations Promotional Cause Marketing Social Networks (Facebook, LinkedIn, Ning) Blogs Wikis Podcasts (Audio and Video) Forums Content Communities (YouTube, Flickr, Digg) Microblogging (Twitter) Social Media News Outlets :

Our Social Media Mindshare Strategic Services | PR & Creative Strategy | Technical Services Social Media Marketing Planning & Strategy Analytics & Metrics Crisis Management Event Panning Imaging Building & Protection Internal & External Analysis & Marketing Monitoring Media & Community Relations Blog Design & Development Editorial Calendar Development Copywriting for E-newsletters, Blogs, etc. Product Launch Trade Show Promotion & Media Relations Promotional Cause Marketing Social Networks (Facebook, LinkedIn, Ning) Blogs Wikis Podcasts (Audio and Video) Forums Content Communities (YouTube, Flickr, Digg) Microblogging (Twitter) Social Media News Outlets > social media process > social media capabilities

Our Search Services Strategic Services | PR & Creative Services | Technical Services Keyword Discovery & Analysis Competitive Keyword Research Keyword Strategy Directory Placement Integrate With Social Media Platforms Integrate With Blog/Editorial Calendar Integrate With PR Campaign Outreach To Key Influencers Target Key External Links Monitor Within Social Spaces Integrate With IA Implement On-Page Metadata Monthly Metrics Paid Search Return On Influence Tactical Monitoring/Adjustments :

Our Search Services Strategic Services | PR & Creative Services | Technical Services Keyword Discovery & Analysis Competitive Keyword Research Keyword Strategy Directory Placement Integrate With Social Media Platforms Integrate With Blog/Editorial Calendar Integrate With PR Campaign Outreach To Key Influencers Target Key External Links Monitor Within Social Spaces Integrate With IA Implement On-Page Metadata Monthly Metrics Paid Search Return On Influence Tactical Monitoring/Adjustments > > search capabilities

Search engine optimization + Social media = Social optimization Our unique approach combines SEO and social media strategy to create powerful conversion with built-in metrics.:

Search engine optimization + Social media = Social optimization O ur unique approach combines SEO and social media strategy to create powerful conversion with built-in metrics. > > social optimization

We Focus on METRICS Strategic Services | PR & Creative Strategy | Technical Services Phase 1 : Communication strategy and tactics Phase 2: Community building Phase 3 : Engagement and Conversion Phase 4: Social Media metrics Today’s “media” enable richer social interaction More opportunities to capture depth Buzz levels, page views, followers :

We Focus on METRICS Strategic Services | PR & Creative Strategy | Technical Services Phase 1 : Communication strategy and tactics Phase 2: Community building Phase 3 : Engagement and Conversion Phase 4: Social Media metrics Today’s “media” enable richer social interaction More opportunities to capture depth Buzz levels, page views, followers Social optimization

Why Are Web Analytics So Important to PR?:

Why Are Web Analytics So Important to PR? Uses same metrics to measure earned and paid media Can help optimize overall communications strategy by matching the right messages with the right audiences Sites that refer a lot of traffic Effective messages Demand generation and sales Use fact rather than intuition when addressing questions such as: Is our corporate Twitter account driving traffic to the right web pages? Is Key Message A more effective at driving sales than Key Message B? Should we invest more resources in social or traditional media? What audiences should corporate communications be targeting?

PowerPoint Presentation:

Why PR Is Not Using Web Analytics

Integration Challenges:

Integration Challenges Web Analytics Dashboard Raw Referral Data from Web Analytics Solution Social Media Report Traditional Media Report

PowerPoint Presentation:

Why PR Is Not Using Web Analytics

A trifecta of powerful traffic/conversion drivers – implemented holistically. Keyword strategy – based on the communications strategy, use keyword discovery tools for SEO and paid search. Link building – get great sites to link to your site via PR. Awesome content – create compelling content, socially optimize it, and update it frequently.:

A trifecta of powerful traffic/conversion drivers – implemented holistically. Keyword strategy – based on the communications strategy, use keyword discovery tools for SEO and paid search. Link building – get great sites to link to your site via PR. Awesome content – create compelling content, socially optimize it, and update it frequently. > > social optimization

PowerPoint Presentation:

> > social optimization

Guiding Principles Discover what types of interactive content will provide relevance, meaning and true interactivity for the target audience (end-users). Discover what business opportunities or problems can be affected by interactive marketing/social media to offer the most value to the client. Drive your target audience to the website and/or social media platform and promote conversion/conversation/connectedness with the appropriate tactics. Include tracking, metrics, data capture and other features that will help you to produce and evaluate quantifiable results. :

Guiding Principles Discover what types of interactive content will provide relevance, meaning and true interactivity for the target audience (end-users). Discover what business opportunities or problems can be affected by interactive marketing/social media to offer the most value to the client. Drive your target audience to the website and/or social media platform and promote conversion/conversation/connectedness with the appropriate tactics . Include tracking, metrics, data capture and other features that will help you to produce and evaluate quantifiable results . > > guiding principles 1 2 3 4

Why this approach? 1. When you go beyond the BASICS, the array of website features, content and concepts are virtually endless. 2. Users’ goals rarely exactly match business goals. 3. It’s best to have a STRATEGY before you jump down the rabbit hole.:

Why this approach? 1. When you go beyond the BASICS , the array of website features, content and concepts are virtually endless. 2. Users’ goals rarely exactly match business goals. 3. It’s best to have a STRATEGY before you jump down the rabbit hole. > > why this approach blogs? widgets? games? offers? case study? video? viral?

Phase 1 Marketing/Communications Strategy and Tactics Research Strategy Detailed Launch Plan Integrated Tactics :

Phase 1 Marketing/Communications Strategy and Tactics Research Strategy Detailed Launch Plan Integrated Tactics > > process overview > phase 1 High-level Social Media Objectives While we will outline several objectives for the CDA meeting, it is important to identify the key objectives for social media overall as they pertain to the customer development cycle: Awareness - we will use social media to help make targets in this space aware of the new Impregum™ Soft Polyether Tray Impression Material. Comprehension - we will use social media as a tool to spread buzz about the product or brand, and recruit new product/brand enthusiasts. Conviction - we will use social media to strengthen current relationships with key trade media contacts and KOLs, as well as create new relationships with emerging opinion leaders in the growing blogosphere. Advocacy - we will use social media to create a dialogue with the customer to instill loyalty and build/strengthen the relationship with current customers.

Social Media Research :

Social Media Research > > process overview > phase 1

Schematic Example :

Schematic Example > > process overview > phase 1 Social Media E-mail Search Online Advertising Microsite 3M ESPE Website STAF (send to a friend) RSS (Web feeds) Share (Digg, etc.) E-mail (Subs & offers) Organic/ WOM

Detailed Scope of Work Project Scope Product Features User Classes & Characteristics Operating Environment Design & Implementation Constraints User Documentation User Interfaces Hardware Interfaces Software Interfaces Performance Requirements Security Requirements Metrics Requirements & Reporting :

Detailed Scope of Work Project Scope Product Features User Classes & Characteristics Operating Environment Design & Implementation Constraints User Documentation User Interfaces Hardware Interfaces Software Interfaces Performance Requirements Security Requirements Metrics Requirements & Reporting > > process overview > phase 1

Phase 2 Community Building: Establish or Enhance a Presence User Experience Design Graphical Elements & Photography Copywriting SEO Metadata Social Media Platform Development (Twitter, Facebook, etc.):

> > process overview > phase 2 Phase 2 Community Building: Establish or Enhance a Presence User Experience Design Graphical Elements & Photography Copywriting SEO Metadata Social Media Platform Development (Twitter, Facebook, etc.)

PowerPoint Presentation:

Social Media Platforms > > process overview > phase 2

Phase 3 Engagement and Conversion Develop editorial calendar Develop online media Build, enhance relationships Build, enhance the networks Develop forward-moving content Blogs Videos Podcasts Photos Offers/Promos Webinars White papers:

> > process overview > phase 3 Phase 3 Engagement and Conversion Develop editorial calendar Develop online media Build, enhance relationships Build, enhance the networks Develop forward-moving content Blogs Videos Podcasts Photos Offers/Promos Webinars White papers

PowerPoint Presentation:

Online Media > > process overview > phase 3

Social Media News Releases can help boost the performance and drive traffic to other online content like YouTube videos or microsite traffic. :

Social Media News Release Social Media News Releases can help boost the performance and drive traffic to other online content like YouTube videos or microsite traffic. > > process overview > phase 3

Blogging Example:

> > process overview > phase 3 Blogging Example

E-mail & YouTube Examples:

> > process overview > phase 3 E-mail & YouTube Examples

Phase 4 Maintenance & Tracking Management & Updates Traffic Analytics Search Rankings Followers, Friends, Subscribers, etc. Conversations/Comments Lead Generation Sales Conversions:

> > process overview > phase 4 Phase 4 Maintenance & Tracking Management & Updates Traffic Analytics Search Rankings Followers, Friends, Subscribers, etc. Conversations/Comments Lead Generation Sales Conversions

while ($questions = my_fetch_row($answer)){ Questions? Don’t be shy. This is where you ask pointed questions. And we give you brilliant answers.:

while ($ questions = my_fetch_row ($ answer )){ Questions? Don’t be shy. This is where you ask pointed questions. And we give you brilliant answers. > questions?

thank :

thank you To learn more about what we can do for your business, please visit ebusinessLebanon.net/aboutus.htm CONTACT EPRSON : MAAN BARAZY – [email protected] – 961 70939779

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