Lead Generation Tips for Software Marketers : Lead Generation Tips for Software Marketers Prepared by: Shirley Brandon
Lead Generation: Simplified : Lead Generation: Simplified Purpose of lead generation is to obtain information about qualified prospects.
More Lead = More Customers
B2B software marketers capture leads for software application or for promoting services. Aim is to expand business, reach new markets, & increase sales
Who are qualified prospects: : Who are qualified prospects: B2B marketers target potential prospects include:
CEOs, CIOs
Decision Makers, Executives
Influencers
Technical Administrators
Managers, Developers
Purchase Managers and more...
Online & Offline Lead marketing : Online & Offline Lead marketing Multi-Channel Marketing : One-to-one Marketing
Email Promotion, e-newsletters
Telephone & Fax
Direct marketing – mailers, postcards
Website – Organic leads
Paid search
Affiliate Marketing
Email Marketing – How to? : Email Marketing – How to? How to build house email list:
Gather opt-in email address from:
Website sign-up
Newsletter subscription
Email promotion
Customer Service
Trade shows
Prospect Information: : Prospect Information: Build home grown decision makers list: Details include:
NameCompany Name Business Title Address, ZipCity State, Income, Industry Phone #, Email AddressFax number Web URL Purchase History Dates Of Purchases SIC Code, etc
Email Marketing - Strategies : Email Marketing - Strategies 9-Step Lead Generation process :
Set lead generation objectives
Segment customer/prospect base
Find the best customer/prospect – profiling
Find the unique service proposition
Finalize the most compelling of service/price proposition
Decide incentive approach
Find the best time to reach users
Craft powerful email subject lines, content & design
Test email promotion in various email clients
Email Marketing - : Email Marketing - How to build house email list:
Gather opt-in email address from:
Website sign-up
Newsletter subscription
Email promotion
Customer Service
Trade shows
Marketing - Cycle : Marketing - Cycle
Online Lead Generation - Blueprint : Online Lead Generation - Blueprint Analyse your B2B sales lead programs:
How to generate leads - Find the apt channel
How to nurture prospects - Follow up process
Identifying qualified leads - Sort and flag
Track results - Progressive follow-up
Email Impact – Targeted Promotions : Email Impact – Targeted Promotions How to impact customer:
AIM Right
Audience - Target to the right audience
Impact - Attractive content, Design
Message - Relevant message to the prospect
Response - Track email response
Oracle leads for Enterprise segments : Oracle leads for Enterprise segments Oracle user list can help you: Generate more leads through:
Effective marketing channels
Affordable pricing plans
More qualified sales leads
Get more leads into the pipeline right away
Best marketing strategies and tactics
Increase the conversion of leads to sales
Push loyalty purchase : Push loyalty purchase Loyalty schemes:
Frequent purchase markets
Core product(s)
Offer better value than discounts
Combo offers -
About :Oracle User List : (C) Oracle User List - Shirley Brandon About :Oracle User List We provide verified permission contact information of users in Oracle E-Business suite. Our business email list enables organizations to send personalized communication and create profitable relationships. Our targeted lists are segmented by niche markets: database, middleware, application users and cover all Industry verticals.
Meet: Shirley Brandon : Meet: Shirley Brandon With more than 8 years in online marketing and sales experience, I specialize in lead generation helping companies get more high-quality B2B sales leads.
Prepared for Oracle User List : Prepared for Oracle User List Reach us at : http://oracleuserlist.blogspot.com/
Revised: 01-Dec-2009