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SOULFUL SHADES How would you choose colours for new products The array of tones and shades is mind boggling and predicting what will be suitable for bed linen is a daunting task. Well at Linen Drawer we aren’t easily daunted and deciding to add colour to our range of Egyptian cotton percale we set about making the choice in a methodical and analytical manner. Trends identified were Plants/Nature Nautical/Sea Opulence New Nostalgia and Traditions Reworked. Colours associated with these were varied but the emphasis throughout was on deep natural colours. The inspiration was taken from the plants water stones minerals and animals that surround us. Armed with this information we analysed our existing product colours in order to see what was ‘missing’. We decided that a we needed a light medium and dark colour. The light colour we chose was Sand – a wonderful tone that will complement and highlight many of our existing colours such as taupe duck-egg cream grey and white. Entirely natural yet sophisticated it is a welcome addition to our range. The medium shade we chose was Blue Vapour – the colour of the deep blue sea on a cloudy day. This intense blue is both silvery and blue and sits very well alongside the colours that Linen Drawer use to produce their superb bed linen. As our dark colour we looked no further than the fabulous Slate. Not black not grey but an intense mixture of the two. The result is a colour of incredible depth and resonance reinforcing the modern trend of pared down opulence. The result of our decision to enhance our offering to you our customer is that these new colours are available in 400 thread count egyptian cotton percale. The sateen weave adds to the beauty of the fabric giving it a soft handle and wonderful depth of colour. The fabrics have been tested and have excellent colour and light fastness meaning that they will stay beautiful for as long as you have them.

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