nike ppt by krishna

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NIKE Presented By – Krishna Kr. Singh (05) Manish Rawat (06)

About The company:

About The company Established in 1972 by Phil Knight . One of the Leading Marketers of Athletic shoes. $10 Billion annual Revenues. Sell our Products in 140 Countries. It Does Not any Manufacturing Company. It Design and Markets its Product. It Contracting for its Manufacturing from global Network. In this There are 600 Factory and 550000 people. Nike Phrase “Just DO It”

What Nike Does:

What Nike Does Create authentic athletic footwear, apparel, equipment and accessories for sports and fitness enthusiasts Through subsidiaries, design and sell a line of men’s and women’s dress and casual shoes and accessories

Principle Products:

Principle Products Began with long distance running shoes in 1963 Past 17 years: Air Jordan basketball shoes Wide range of shoes, apparel and equipment

Sales :


Athletic Shoe Market Share, 2000:

Athletic Shoe Market Share, 2000


STRENGTHS Strong and meaningful response to labor criticisms. High quality products and good overall reputation. Phil Knight’s management and leadership. Brand recognition and effective marketing.


WEAKNESSES Poor communication of labor practices Insufficient line of affordable shoes Uninformed factory workers


OPPORTUNITIES Increased sales due to the strengthening economy More positive public perception of Nike’s social responsibility Growth through increased presence in low- to mid-priced shoe market


THREATS Increased awareness of human rights Growing competition Competitors attracting female consumers.

Reason Behind The Controversy..:

Reason Behind The Controversy.. -- For all of its Successes the Company has been Dogged because its Products are Made in Sweatshops ,Where Workers Many of them Children, Slave Away in Hazardous Condition for wages that are below Subsistence Level. -- In Nov 1997 Global Exchange Obtained and Leaked a Confidential Report by Ernst & Young Of Nike commissioned audit of a Vietnam Factory .

Recommended Action:

Recommended Action A Closer Look At Labor Practices And Potential Sales