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slide 1:

John Dilworth Marjoree Campana Katie Carpenter

slide 2:

WHAT DATA HAVE YOU COLLECTED

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 Worldwide Buyer-Finding Programs  Identify and qualify leads  International network  International Partner Search  How it works  What to expect  Eligibility for companies

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 U. S. Commercial Service • Business Matchmaking • Market Intelligence • Trade Advocacy • Commercial Diplomacy

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 Customized Market Research  Evaluate sales potential  Choose new markets  Marketing/distribution strategies

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 Defense Commissary Agency DeCA  Commissary benefits  Resale grocery product and services  Brand name resale vs. non-brand name

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 Featured U. S. Export Directory FUSED  Pricing based on company type  Easy access for buyers distributors and agents  Focus on specific target markets

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SME Company - A small or medium-sized enterprise SME is defined as a firm with 500 or fewer employees or self-certified as a small business under SBA regulations. Base Fee: 150 Translation Fee Per Language: 50 SME: New-to-Export Using Service for the First Time Base Fee: 75 Translation Fee Per Language: 50 Large Company - A Large company is defined as a firm with more than 500 employees. Subsidiaries will be classified based on the size of the parent company. Base Fee: 300 Translation Fee Per Language: 50

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 SilverKey Membership  Cost effective international marketing  Instant access  Virtual Trade Office  Preferred Supplier

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WHAT HAVE YOU LEARNED ABOUT THE ORGANIZATION AND ITS MANAGEMENT CHALLENGES

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Organizational Structure  Board of Directors  President  Director of Sales and Marketing  General Manager  Plant Manager  Director of Food Safety  Customer Service Manager  Director of Human Resources

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Chall enges …  Launching New Products  Research  Competition  Pricing  Customer Service  Number of managers  External brokers  Location of sales

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HOW TO SELL OUR SOLUTION TO THE CLIENT

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Benefits of International Trade/Marketing  Worldwide Buyer Finding Program  International Partner Search  Gold Key Matching Service  Featured US Exporter Directory FUSED  Defense Commissary Agency DeCA

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 Language Barriers  Diversity of European countries  Bilingual opportunities  Create partnership/plant overseas  Drive Revenues  Growing market  Localized vs. global manufacturing  Benefits of technology  Projected increase in sales

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 Partnership  Taxes tariffs and fees  Marketing  Client relationships  Documentation

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 Continue with Private Label ◦ Challenges vs. opportunities ◦ Distribution and design ◦ Limited contact ◦ Cost savings ◦ Low entry barriers “Sweet Sensations is our national brand for food service operators. Southern Sweets is our national brand for retail/grocery customers. We currently produce the Gordon Food Service private label and are actively pursuing other distributor private label opportunities.”

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WHAT ADDITIONAL INFORMATION DO YOU NEED TO COMPLETE YOUR CONSULTING PROJECT

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 Financial Reports  Price each export is sold  Profit margin  Marketing budget  Contact on the website  Social Media  IT/Web Designer

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John Dilworth Marjoree Campana Katie Carpenter

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