Google and Beyond: Just Google

Category: Others/ Misc

Presentation Description

Slides for a workshop held for NHS South West in Exeter and Bristol. This session was on Google


Presentation Transcript

PowerPoint Presentation:

17/11/2013 1 Google and Beyond: Just Google NHS South West Monday, 11 th November 2013, Exeter Thursday, 14 th November 2013, Bristol This presentation is licensed under a Creative Commons Attribution 3.0 License Karen Blakeman, RBA Information Services [email protected] , karenblakeman , , Slides will be available on and . Also available temporarily at

Google for search?:

Google for search? 17/11/2013 2 poetical/homer_simpson_poster.htm

PowerPoint Presentation:

Why do we use Google? Often gives 'good enough' results with minimal effort from the searcher Great coverage Personalisation Problems? Google thinks it knows best when it comes to the search strategy Too much information Personalisatio n 17/11/2013 3

Five things you need to know about Google search :

Five things you need to know about Google search Google personalises your search Personalises search based on location past search history past browsing activity activity in other areas of Google e.g. YouTube, blogs, images content from contacts in your personal networks may be given priority what you and others have ‘liked’, g+1 17/11/2013 4

Five things you need to know about Google search :

Five things you need to know about Google search 1. Google personalises your search 17/11/2013 5 Non-personalised search Personalised search

Google's Privacy Policy:

Google's Privacy Policy 17/11/2013 6 " Our new Privacy Policy makes clear that, if you’re signed in , we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience. " Toward a simpler, more beautiful Google "we're more excited than ever to build a seamless social experience, all across Google"

How to “Un-personalise” your search:

How to “Un-personalise” your search Switch off web/search history Log out of your Google account Clear cookies Use private/incognito browsing 17/11/2013 7

Private browsing - quickest way “un-personalise”search :

Private browsing - quickest way “un-personalise”search Chrome - New Incognito window - Ctrl+Shift+N FireFox - File, New Private Window - Ctrl+Shift+P Internet Explorer – Tools, InPrivate Browsing [location varies depending on which version you have] - Ctrl+Shift+P Opera – File, New Private Window - Ctrl+Shift+N Safari – click on Safari next to the Apple symbol in the menu bar, select Private Browsing and then click on OK. Will not remove country personalisation

Five things you need to know about Google search:

Five things you need to know about Google search Google automatically looks for variations on your search terms and sometimes drops terms from your search Google does not tell you it has ignored some of your terms “..” around terms, phrases, names, titles of documents does not always work To force an exact match and inclusion of a term in a search, prefix it with ‘ intext :’ incidence occupational asthma intext:agriculture UK Use Verbatim for an exact match for the whole search

Google Verbatim:

Google Verbatim

Five things you need to know about Google search:

Five things you need to know about Google search Google web search does not search everything it has in its database two indexes: main, default index and the supplemental index supplemental index may contain less popular, unusual, specialist material supplemental index comes into play when Google thinks your search has returned too few results Verbatim and some advanced search commands seems to trigger a search in the supplemental index

PowerPoint Presentation:

17/11/2013 12 “Normal search” 91,600 Search after Verbatim is applied 391,000

Five things you need to know about Google search:

Five things you need to know about Google search Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm - YouTube http ://


Hummingbird Not just an update but a completely new algorithm Tries to make “sense” of your query and put it into context, natural language queries Not just search history but also your location, device being used Announced September 26 th 2013 but had already been in use for about a month Many aspects had been tested over the previous months and past year 17/11/2013 14

Five things you need to know about Google search:

Five things you need to know about Google search We are all Google’s lab rats Just Testing: Google Users May See Up To A Dozen Experiments Mostly minor effects on search but sometimes totally bizarre results Google decides that coots are really lions google-decides-that-coots-are-really-lions/ Update on coots vs. lions update-on-coots-vs-lions/

PowerPoint Presentation:

What I see on my screen will not be what you see on your screen, will not be what your colleagues see on theirs, will not be what your users see. Google Scholar more consistent – stuck in a time warp? 17/11/2013 16

What does Google know about you:

What does Google know about you Sign in to your Google account and go to Check your ad preferences at 17/11/2013 17 If you do not have a Google account there will only be information about you in the right hand column

Changes to T&Cs 11th November 2013:

Changes to T&Cs 11 th November 2013 17/11/2013 18

Choosing your search terms:

Choosing your search terms Google automatically looks for synonyms and variations on your terms abdominal pain will find stomach ache, stomach cramps etc. but you don’t get the same results if you use stomach ache instead of abdominal pain run separate searches using alternative terms/phrases no information on how the synonyms are identified or implemented The terms you use can radically change the emphasis of your results 17/11/2013 19

Choosing your search terms:

Choosing your search terms 17/11/2013 20

Google Reading level:

Google Reading level Changes the type of material that is returned Nothing to do with publishers assigned reading age Run the search and from the menu above the results select Search tools , All results , Reading level 17/11/2013 21

Google Reading level:

Google Reading level 17/11/2013 22 Basic Advanced

Nutrition facts:

Nutrition facts 17/11/2013 23 Information from Wikipedia and USDA


Compare compare spinach with cabbage 17/11/2013 24 Do not always need ‘with’ Can only compare two similar entities

PowerPoint Presentation:

" " around phrases “No, Google Scholar Shouldn’t be Used Alone for Systematic Review Searching” to exclude a term occupational asthma agriculture -aspergillosis OR to specify alternatives but often better to run separate searches on each term * to stand in for one or more words macular * degeneration Picks up macular myopic degeneration, macular disciform degeneration, macular cone degeneration etc. 17/11/2013 25


filetype: Think file format PDF for research documents, government reports, industry papers, company reports ppt or pptx for presentations, tracking down an expert on a topic xls or xlsx for spreadsheets containing data Use the advanced search screen or the filetype: command occupational asthma agriculture UK filetype:pdf occupational asthma agriculture UK filetype:ppt occupational asthma agriculture UK filetype:pptx occupational asthma agriculture UK filetype:xls occupational asthma agriculture UK filetype:xlsx 17/11/2013 26

site: :

site: For searching large websites, or groups of sites by type for example government, NHS, academic Can exclude sites using -site: Use advanced search screen or site: command organ donation statistics Wales organ donation statistics Wales organ donation statistics organ donation statistics Wales -site:au 17/11/2013 27

Numeric range search:

Numeric range search Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc Use the advanced search screen or type in your two numbers separated by two full stops as part of your search   UK alzheimers forecast 2014..2030 17/11/2013 28

intitle: inurl::

intitle: inurl: Words in the title – can be single words or phrases Ensures subject is the main focus of the article Use advanced search screen or intitle: intitle:”diabetic retinopathy” Words in the URL – can be single words or phrases Use advanced search screen or inurl: inurl:”diabetic retinopathy” 17/11/2013 29


Date Restrict your results to information that has been published within the last hour, day, week, month, year or your own date range Search tools , Any time and select an option  17/11/2013 30


daterange: Date restriction does not work with Verbatim Use daterange: command instead Uses Julian date format (fractions omitted) Julian Date Converter Syntax for example reports on NHS waiting times between1 st September 2012 and 30 November 2013 NHS waiting times daterange:2456171-2456261 17/11/2013 31

daterange: the easy way:

daterange: the easy way Third party tools for the daterange : search for example then apply Verbatim 17/11/2013 32

Google Public Data Explorer:

Google Public Data Explorer One of Google's best kept secrets! 17/11/2013 33

Images - copyright:

Images - copyright Always, always check and double check the copyright - images may have a digital watermark and be tracked e.g. Digimarc Creative Commons does not mean you can do what you like with an image “Open-licencing your images. What it means and how to do it.” Andy Mabbett aka pigsonthewing Karen Blakeman's Blog “Free-to-use images might not be” 17/11/2013 34

Images – “free to use....”:

Images – “free to use....” Google advanced image search Use the usage rights, but always double check the licence on the website 17/11/2013 35

PowerPoint Presentation:

17/11/2013 36

PowerPoint Presentation:

17/11/2013 37

Looking for an expert on a topic?:

Looking for an expert on a topic? Academics use keywords with or with site:edu Presentations at conferences, lectures, seminars use keywords with filetype:ppt or with filetype:pptx use keywords with filetype:pdf Google Scholar 17/11/2013 38

Google Scholar :

Google Scholar “Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find relevant work across the world of scholarly research”.   Search all scholarly literature from one convenient place Explore related works, citations, authors, and publications Locate the complete document through your library or on the web Keep up with recent developments in any area of research Check who's citing your publications, create a public author profile 17/11/2013 39

Thomson Reuters-Google Scholar Linkage Offers Big Win for STM Users and Publishers :

Thomson Reuters-Google Scholar Linkage Offers Big Win for STM Users and Publishers 17/11/2013 40

Google Scholar:

Google Scholar Does not cover all key journals in all subjects – no source list Top publications for subjects and languages under Metrics link on home page or Scholar indexes the full text but you may have to pay to view the whole article Groups different versions of an article together 17/11/2013 41

Google Scholar:

Google Scholar Includes open access material, pre-prints, institutional repositories (but not necessarily author self archived repositories) Includes material that is NOT peer reviewed but is structured and looks like an academic article (title in large font, authors, affiliations, abstract, keywords, citations) Pre-prints and IR copies may differ from final published version – charts and images may be redacted because of copyright restrictions 17/11/2013 42

Google Scholar:

Google Scholar 17/11/2013 43 Does NOT use the publishers’ metadata Date and author search looks in the area of the document where those elements are usually found Page numbers, part of an address, data item may be mistaken for publication year

PowerPoint Presentation:

Jacsó, Péter. “Metadata mega mess in Google Scholar.”  Online Information Review  34.1 (2010): 175-191. Jacsó, Péter. Newswire Analysis: Google Scholar’s Ghost Authors, Lost Authors, and Other Problems Jacsó, Péter. “Google Scholar Author Citation Tracker: is it too little, too late? “ Online Information Review  36.1 (2012): 126-141. Jacsó, Péter. “Using Google Scholar for journal impact factors and the h-index in nationwide publishing assessments in academia–siren songs and air-raid sirens.”  Online Information Review  36.3 (2012): 462-478. Jacso – Savvy Searching Columns, Online Information Review   17/11/2013 44

PowerPoint Presentation:

Bad Google Scholar Results | Academic Librarian Gray, Jerry E., et al. Scholarish : Google Scholar and its Value to the Sciences. Issues in Science and Technology Librarianship. Summer 2012 Hamilton, Michelle C, Janz , Margaret M and Hauser, Alexandra. Can librarians trust resources found on Google Scholar? Yes… and no. Impact of Social Sciences: Maximizing the impact of academic research . 17 September 2012. Kramer, Bianca and Sieverts , Eric. Beyond coverage #ili2012. Slideshare. 27 October 2012. HLWIKI International. Google scholar bibliography. UBC HealthLib Wiki - A Knowledge-Base for Health Librarians. 17/11/2013 45

Google Scholar advanced search commands:

Google Scholar advanced search commands Use advanced search screen or commands as follows: + sign before a search term to force an exact match, for example + norne “....” around phrases for example “environmental remediation”   intitle : to search for a single word in the title, for example intitle:zeolites environmental remediation   allintitle : to search for all of your terms in the title, for example allintitle:zeolites environmental remediation   author: to search on an author’s name, for example zeolites environmental remediation author:rhodes   site: to limit your search to specific institution for example marcellus shale   Commands can be combined for a precise search, for example author:wolford allintitle:marcellus shale 17/11/2013 46

Create your own Google custom search engine:

Create your own Google custom search engine For regularly searched sites selected sites on a subject or type of organisation Cannot include password protected sources or sites where you have to fill in a form to access the information Google's blog on custom search 17 November 2013 Karen Blakeman 47

Keeping up to date:

Keeping up to date Inside Search Official Google Blog Google Scholar Blog SearchReSearch : Search Engine Land Search Engine Watch Karen Blakeman’s Blog Phil Bradley's weblog 17/11/2013 48

Fact sheets:

Fact sheets The fact sheets are available at Search Strategies - Top Search Tips Search Strategies - Selected Google Commands Search Strategies - Google Search Tips Search Strategies - Search Tools Summary and Comparison 17/11/2013 49