Using the Internet more effectively

Category: Others/ Misc

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Presentation given to LVS Ascot, 6th November 2013


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17/11/2013 1 Using the Internet more effectively Wednesday, 6 th November 2013 LVS Ascot This presentation is licensed under a Creative Commons Attribution 3.0 License Karen Blakeman, RBA Information Services [email protected] , Slides will be available on and . Also available temporarily at

Gary's Social Media Count | PERSONALIZE MEDIA :

Gary's Social Media Count | PERSONALIZE MEDIA 17/11/2013 2


Facebook 17/11/2013 3

Facebook Graph Search:

Facebook Graph Search Change your language to English US under account settings Increasingly used by recruitment agencies and advertisers 17/11/2013 4


Twitter 17/11/2013 5


Flickr 17/11/2013 6

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Google Search?:

Google Search? 17/11/2013 9 poetical/homer_simpson_poster.htm

Five things you need to know about Google search :

Five things you need to know about Google search Google personalises your search Personalises search based on location past search history past browsing activity activity in other areas of Google e.g. YouTube, blogs, images content from contacts in your personal networks may be given priority what you and others have ‘liked’, shared, +1 17/11/2013 10

Five things you need to know about Google search :

Five things you need to know about Google search 1. Google personalises your search 17/11/2013 11 Non-personalised search Personalised search

Google's Privacy Policy:

Google's Privacy Policy 17/11/2013 12 " Our new Privacy Policy makes clear that, if you’re signed in , we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience. " Toward a simpler, more beautiful Google "we're more excited than ever to build a seamless social experience, all across Google"

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Private browsing - quickest way “un-personalise”search :

Private browsing - quickest way “un-personalise”search Chrome - New Incognito window - Ctrl+Shift+N FireFox - File, New Private Window - Ctrl+Shift+P Internet Explorer – InPrivate Browsing - Ctrl+Shift+P Opera – New Private Window - Ctrl+Shift+N Safari – click on Safari next to the Apple symbol in the menu bar, select Private Browsing and then click on OK.

Five things you need to know about Google search:

Five things you need to know about Google search Google automatically looks for variations on your search terms and sometimes drops terms from your search Google does not tell you it has ignored some of your terms “..” around terms, phrases, names, titles of documents does not always work To force an exact match and inclusion of a term in a search prefix it with ‘ intext :’ public transport intext:algal biofuels Use Verbatim for an exact match search

Google Verbatim:

Google Verbatim

Five things you need to know about Google search:

Five things you need to know about Google search Google web search does not search everything it has in its database two indexes: main, default index and the supplemental index supplemental index may contain less popular, unusual, specialist material supplemental index comes into play when Google thinks your search has returned too few results Verbatim and some advanced search commands seems to trigger a search in the supplemental index

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17/11/2013 18 “Normal search” 1,555,500 Search after Verbatim is applied 35,500,000

Five things you need to know about Google search:

Five things you need to know about Google search Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm - YouTube http ://

Five things you need to know about Google search:

Five things you need to know about Google search We are all Google’s lab rats Just Testing: Google Users May See Up To A Dozen Experiments Mostly minor effects on search but sometimes totally bizarre results Google decides that coots are really lions google-decides-that-coots-are-really-lions/ Update on coots vs. lions update-on-coots-vs-lions/

Google gets personal:

Google gets personal All searches lead to Google+ (they wish!) Emphasis on individuals/authors “Author verification” – linking Google+ profiles to other network profiles, websites, blogs, social media Travel and local search results displayed in Google+ Searches on locations in Maps – information from Google+ YouTube users forced to set up Google+ profiles [videos made unlisted/private if you refuse] 17/11/2013 21

What does Google know about you?:

What does Google know about you? Sign in to your Google account and go to Check your ad preferences at 17/11/2013 22 If you do not have a Google account or are not signed in there will only be information about you in the right hand column

Changes to T&Cs 11th November 2013:

Changes to T&Cs 11 th November 2013 17/11/2013 23

Country versions of Google and local information:

Country versions of Google and local information Country versions of Google give priority to local content Useful if you are researching a person, company, or sector in another country Go to the relevant country version of Google, for example , , Google International Domains - List of Country and Language Codes 17/11/2013 24 : 17/11/2013 25 : 17/11/2013 26

Nutrition facts:

Nutrition facts 17/11/2013 27 Information from Wikipedia and USDA


Compare compare spinach with cabbage 17/11/2013 28


Compare 17/11/2013 29

Exclusive to – recipes!:

Exclusive to – recipes! 17/11/2013 30

Choosing your search terms:

Choosing your search terms Google automatically looks for synonyms and variations on your terms biofuels will find biodiesel, biogas, bio-ethanol etc. but do not get the same results if you use biodiesel instead of biofuels run searches using the other terms no information on how the synonyms are identified or implemented The terms you use can radically change results copper mining north wales copper extraction north wales 17/11/2013 31

Choosing your search terms:

Choosing your search terms 17/11/2013 32

Google Reading level:

Google Reading level Changes the type of material that is returned Run the search and from the menu above the results select Search tools , All results , Reading level 17/11/2013 33

Google Reading level:

Google Reading level 17/11/2013 34 Basic Advanced


define 17/11/2013 35

PowerPoint Presentation:

" " around phrases " Metadata mega mess in Google Scholar" to exclude a term Caversham –otago OR to specify alternatives oil OR petroleum (sometimes better to run separate searches) 17/11/2013 36


filetype: Think file format PDF for research documents, government reports, industry papers, company reports ppt or pptx for presentations, tracking down an expert on a topic xls or xlsx for spreadsheets containing data zeolites environmental remediation filetype:pdf "north sea" deep water drilling filetype:ppt "north sea" deep water drilling filetype:pptx annual average global temperature filetype:xls annual average global temperature filetype:xlsx 17/11/2013 37


site: For searching large websites, or groups of sites by type for example government, NHS, schools, universities organ donation statistics Wales organ donation statistics Wales organ donation statistics Can exclude sites using -site: organ donation statistics Wales -site:au 17/11/2013 38

Numeric range search:

Numeric range search Numeric range search Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc Type in your two numbers separated by two full stops as part of your search   world oil demand forecasts 2015..2030 Toblerone 1..6 kg 17/11/2013 39

toblerone 1..6 kg:

toblerone 1..6 kg 17/11/2013 40


Date Restrict your results to information that has been published within the last hour, day, week, month, year or your own date range Search tools , Any time and select an option  17/11/2013 41


Images Always, always check and double check the copyright - images may have a digital watermark and be tracked e.g. Digimarc Creative Commons does not mean you can do what you like with an image “Open-licencing your images. What it means and how to do it.” Andy Mabbett aka pigsonthewing Karen Blakeman's Blog “Free-to-use images might not be” 17/11/2013 42

Images – “free to use....”:

Images – “free to use....” Google advanced image search Use the usage rights, but always double check the licence on the website 17/11/2013 43

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Images – use an existing image:

Images – use an existing image 17/11/2013 45 Click on the camera icon in the search box and then either enter the URL of an image or upload the image

Creative Commons and public domain images:

Creative Commons and public domain images Flickr Creative Commons Wikimedia Commons (check copyright statement on each photo – may not be creative commons) Geograph “UK and Ireland photos of landmarks and buildings for every Ordnance Survey grid” Wellcome Images Most of the images on US government web sites Nasa 17 November 2013 Karen Blakeman 46

Flickr creative commons:

Flickr creative commons 17/11/2013 47

Google Art Project :

Google Art Project 17/11/2013 48

Google ArtProject Museum view:

Google ArtProject Museum view 17/11/2013 49 17/11/2013 50 17/11/2013 51 17/11/2013 52

Million Short :

Million Short 17/11/2013 53 17/11/2013 54

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What could possibly go wrong? 17/11/2013 55

Google can get it wrong:

Google can get it wrong 17/11/2013 56 Google "Henry VIII wives": Jane Seymour reveals search engine's blind spots Image courtesy of Will Oremus

Double check:

Double check 17/11/2013 57 Abbey Road not listed Another list and Abbey Road is included

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17/11/2013 59 iPhone 4 to be recalled: it’s true – the Daily Mail says so Phil Bradley's weblog

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17/11/2013 60 Genuine or fake?

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And finally..... the web time machine:

And finally..... the web time machine 17/11/2013 63