Social Media in the world of PATLIB centres

Category: Others/ Misc

Presentation Description

Seminar given at PATLIB 2013, 24th April 2013. Munich


Presentation Transcript

PATLIB2013, 23-25 April 2013 Social media in the world of PATLIB centres:

PATLIB2013, 23-25 April 2013 Social media in the world of PATLIB centres Karen Blakeman RBA Information Services [email protected] karenblakeman blakeman Slides will be available on and This presentation is licensed under a Creative Commons Attribution 3.0 License

PowerPoint Presentation:

This handout is just a framework for the workshop Topics will be covered in more detail according to responses to the pre-workshop questionnaire and to questions on the day Ask questions throughout the session Slides and further resources available at 01/05/2013 2

Terms and definitions not always helpful:

Terms and definitions not always helpful Web 2.0, social media, social networking [how can networking NOT be social?], user generated content, collaborative tools etc........ Think about what you want to do – promote your services, find out what people want, talk to your users, carry out research? Choose the tool to fit the task and the intended audience “Conversational tools” Adventures in conversation - nurturing customer relationships and capturing impact through service culture change. Kay Grieves & Michelle Halpin , Library Services, University of Sunderland. Internet Librarian International 2012, 30 th -31 st October 2012 01/05/2013 3

Why embrace social media?:

Why embrace social media? Many people expect organisations to be present and contactable on their favourite social media platform Search engines incorporate and emphasise social media in search results Increased use of social media for “search” Need to be aware of questions, conversations and discussions in your area 01/05/2013 4

Gary's Social Media Count | PERSONALIZE MEDIA : :

Gary's Social Media Count | PERSONALIZE MEDIA : 01/05/2013 5

PowerPoint Presentation:

Possibilities if you have significant resources 01/05/2013 6


BASF 01/05/2013 7

PowerPoint Presentation:

01/05/2013 8

Social media is expensive in terms of...:

Social media is expensive in terms of... Time taken to assess relevance Time taken to identify where your audience lurks and participates Time taken to learn how to use the tools Time taken to set up Time taken to monitor and maintain Time taken to respond and interact Time taken to measure impact Time taken to reassess involvement 01/05/2013 9

“Social media requires 12 months of stalking”:

“Social media requires 12 months of stalking” Social Media’s Dirty Little Secrets Where does your audience participate? Twitter Facebook LinkedIn Google+ Blogs Flickr YouTube Forums Pinterest Slideshare, authorSTREAM Use search tools to look at past activity, similar organisations Case studies at conferences, articles, Slideshare presentations 01/05/2013 10


Strategy Strategy essential Even if you already have an established social media presence allocate time to review your strategy 5 Tips for Avoiding Social Media Burnout Don’t try to be everywhere Manage your time on key channels Choose topics you want to cover Play to your strengths Step away for a while - a day or even just a few hours 01/05/2013 11

PowerPoint Presentation:

Don’t replicate web pages on Facebook – think about a different approach Tell people where you are Links to and from web pages blogs newsletters Twitter Facebook everything! Implement share icons if possible 01/05/2013 12

Legal issues:

Legal issues Check copyright of all the material that you use Laws of defamation and libel apply so be ready to deal with and take down suspect content Have an easy mechanism by which people can contact you if there is a problem with your content or a comment Quick take-down procedure in case of problems with content Moderate comments on your blog – you are responsible for the content of your blog even if it is hosted on Google’s Blogger It is NOT true that if you do not moderate comments you are not legally liable 01/05/2013 13

Moderating comments & discussions:

Moderating comments & discussions Blogs Blogger has built in spam detection for comments but still need moderate “non-spam” Wordpress - e.g. Akismet , moderate “non-spam” Look for links to suspect sites (online gambling, diets, medicines) Close comments after a period of time? (several weeks, months?) 01/05/2013 14

Negative comments:

Negative comments Can happen on most social media platforms Are they genuine? Click on Twitter name to see other tweets – same comment to dozens of other people? Search on the user name Response depends on the nature of the comment bad experience using your service? general negativity? 01/05/2013 15

Search tools:

Search tools Twitter - Topsy – Icerocket – Whos Talkin – Google Blogsearch Search within the network itself – Flickr, Facebook, Google+, LinkedIn, Youtube etc. 01/05/2013 16

Facebook – Leeds Inventors:

Facebook – Leeds Inventors 01/05/2013 17

Informationszentrum Patente Stuttgart :

Informationszentrum Patente Stuttgart 01/05/2013 18

Valor_PI Videos:

Valor_PI Videos 01/05/2013 19 : 01/05/2013 20

Facebook business pages – Page Insights:

Facebook business pages – Page Insights Need 30 “likes” before you can see statistics 01/05/2013 21

Facebook business pages – Page Insights:

Facebook business pages – Page Insights 01/05/2013 22

Facebook instead of a web page?:

Facebook instead of a web page? Great for events, campaigns, projects, raising awareness of products and services, opening times No overheads of setting up and maintaining a web site May work if part of your audience is on Facebook (but what about the rest?) Still have to get people “liking” your page Updates and news can get lost in their feed Pages not picked up by Google very quickly and not highly ranked in searches Still need somewhere else if you want an e-store Can drive a surprising amount of traffic to your other sites 01/05/2013 23


Google+ Personal accounts and business pages Follow people/pages and add to circles Do not need permission to follow and add people to your circles Share postings and information with selected circles or make totally public Communities – “owned” and moderated by an individual or business Google web search starting to emphasise Google+ pages in results 01/05/2013 24

Business & Patent Information Services:

Business & Patent Information Services 01/05/2013 25

Informationszentrum Patente Stuttgart - Google+ :

Informationszentrum Patente Stuttgart - Google+ 01/05/2013 26 : 01/05/2013 27

Google search results:

Google search results 01/05/2013 28

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01/05/2013 29


PATENTU INFORMĀCIJA 01/05/2013 30 : Pull together searches, news, tweets, RSS feeds, videos, photos Can have multiple tabs (pages) Use “widgets” to add content Can change layout and arrangement 01/05/2013 31


Blogs Blog postings picked up by search engines within seconds of being published Quick and easy way to publish Can be on Wordpress, Blogspot or hosted on own servers Can be a major driver of traffic to website and pages on social media Great way to promote services and provide information Embed videos, slide presentations Can be interactive by allowing comments (need to moderate) People can follow blogs via RSS feeds or email 01/05/2013 32

Blogs generate link/Google juice:

Blogs generate link/Google juice The Sixth Anniversary of the UK Web Focus Blog. UK Web Focus : Interesting information on what drives traffic to the blog “What does the evidence tell us about institutional repositories?” Brian Kelly, UKOLN University of Bath. Jenny Delasalle, University of Warwick. Presentation given at Internet Librarian International 2012 Links on blogs main referrers of traffic to repositories 01/05/2013 33 01/05/2013 34

Business & Patent Information Services News:

Business & Patent Information Services News 01/05/2013 35

Blogger/Blogspot statistics:

Blogger/Blogspot statistics Energy Balance – 01/05/2013 36

Sitemeter :

Sitemeter Add code to blog template or in a “widget” 01/05/2013 37


Videos Educational, marketing, conference presentations, information on services, reporting on events - may be blocked so also try Check copyright of all material especially that you use in a video, especially music Fill in all the “boxes” when you upload a video Announce it to the world Link to and/or embed video in your web page, blog, Facebook page, Google+ page Monitor YouTube for what is being said about you 01/05/2013 38

British Library BIPC on YouTube:

British Library BIPC on YouTube 01/05/2013 39

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PowerPoint Presentation:

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PowerPoint Presentation:

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Twitter 140 character messages - tweets Text, comments, news Links to articles, videos, photos, presentations – URLs routinely shortened Anyone can follow anyone else as long as the account is not “protected” Can share or retweet (RT) other people’s tweets Hashtags used to categorise or index a tweet, for example for conferences #patlib2013 Include username when commenting or replying to a tweet e.g. @EPOorg Direct (private) messaging possible but must follow each other 01/05/2013 43

European Patent Office @EPOorg on Twitter :

European Patent Office @EPOorg on Twitter 01/05/2013 44

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01/05/2013 45 @EPOorg Followers @EPOorg Following

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Slideshare – authorSTREAM – :

Slideshare – authorSTREAM – Share presentations Can decide how people view the presentation and whether or not it can be downloaded Can assign your preferred copyright license Link to presentations or embed on websites and blogs authorSTREAM better at keeping original formatting, animations and transitions Limited statistics for free Subscription account for customisation options and more detailed statistics 01/05/2013 47


Presentations Once uploaded to the presentation sharing site tell the world about it! Get the embed code so that you can display it within your web page/ blog or use the “widgets” in Facebook and LinkedIn to automatically display it Tweet it Blog it Put it on your Facebook page Put it on your Google+ page Monitor number of views, embeds, downloads. Who has “favorited” it 01/05/2013 48

BIPC – Neil Infield:

BIPC – Neil Infield 01/05/2013 49

Björn Jürgens, Analyst | SlideShare :

Björn Jürgens , Analyst | SlideShare 01/05/2013 50

Free Slideshare statistics – Karen Blakeman:

Free Slideshare statistics – Karen Blakeman 01/05/2013 51

Slideshare emailed “Performance Summary”:

Slideshare emailed “Performance Summary” 01/05/2013 52

authorSTREAM statistics – Pro account:

authorSTREAM statistics – Pro account 01/05/2013 53


Presentations What about older presentations? “Retire” them or leave them up? Depends on content can be useful historical information indicate in the description that it is older archival material “Archive” banner across title slide? but slides detailing services no longer available, old opening times etc. should be removed 01/05/2013 54


Flickr Put photos of events, significant “happenings”, celebrations on Flickr decide on default copyright license – consider Creative Commons give your photos meaningful titles and fill in as many “boxes” as possible (tags, description, map location) so that they can be easily found organise them into sets Embed photos in your web site, blog, Facebook page, Google+ etc Be careful about being too commercial or you’ll be blocked – talk to Flickr about guidelines and what is acceptable if you’re worried Flickr Pro account ($24.95/yr) gives you unlimited uploads and sets, and statistics 01/05/2013 55


Flickr 01/05/2013 56

Flickr statistics – Karen Blakeman Pro account:

Flickr statistics – Karen Blakeman Pro account 01/05/2013 57

LinkedIn – :

LinkedIn – Primarily for individuals Promote skills and expertise “Connections” have to be accepted by the person you want to link to Settings can be used to specify type of acceptable communications, for example invitations to apply for a job Company pages Groups for discussions – can be open or private Subscription account needed to see even most basic statistics Several levels of subscription 01/05/2013 58

European Patent Office :

European Patent Office 01/05/2013 59

LinkedIn groups:

LinkedIn groups 01/05/2013 60

Other :

Other XING - The professional network Researchgate ORCID 01/05/2013 61 01/05/2013 62

Profile photos, backgrounds, “cover” photos:

Profile photos, backgrounds, “cover” photos Size and format of images for profile photos, background images, “cover” photos are different for all of the social media and professional networks Cover Photo Guidelines on Facebook, Google+, Twitter, & LinkedIn Complete Image Size Chart For Facebook, Twitter, Pinterest , YouTube & Other Social Networks 01/05/2013 63

Ever decreasing circles? Draw a map!:

Ever decreasing circles? Draw a map! 01/05/2013 64 Photo:

Posting to multiple networks:

Posting to multiple networks Think carefully before automatically sending tweets, blog headlines, Slideshare, Flickr content etc. using automated tools may not be relevant or appropriate different audience longer posts in Facebook and Google+ compared with Twitter Twitter shorthand (hashtags, abbreviations) can confuse people on other networks You can end up going round in circles – where is everything going? It can look lazy Twitter, Facebook and LinkedIn are controlling and restricting how and if tools can cross-post Means more time needed to post and check accounts 01/05/2013 65

Updating your Facebook status:

Updating your Facebook status Via an external service e.g. Tweetdeck Directly in Facebook 01/05/2013 66

PowerPoint Presentation:

Follow, add to circles, connect, Like, +1, retweet, share Comment Respond 01/05/2013 67

PowerPoint Presentation:

Must monitor what is happening in your timeline, twitterstream, comments etc especially for replies, questions and direct messages Must be ready to reply, comment and say thank you Respond to negative comments or criticism Check that your blog or Twitter account has not been hacked If you don’t have time then rethink your strategy 01/05/2013 68


ROI? Return on investment impossible to measure accurately Most tools are free - your time is going to be the biggest expense Statistics measuring “hits”, views, downloads etc available for some social media but not comprehensive or always reliable Measuring “sentiment”- positive, negative, neutral comments – prone to error and unreliable (even priced services) 01/05/2013 69


ROI? Monitor the impact your social media strategy is having more visitors to your web site, blog, online store? increased use of services? increased sales? more productive discussions with users and customers? increased mentions in the press? greater awareness of you, your services and products? 01/05/2013 70

Next steps:

Next steps Have a strategy – audit existing use and/or plan new projects, see what others in your sector are doing, share expertise Assess different audiences on different platforms and how content needs to be tailored to those audiences. Should you be using them all? Awareness of the legal issues - you do not have to be an expert but be aware of the essential points Monitor and regularly reassess progress Be ruthless, be prepared to fail and drop “stuff” that does not work 01/05/2013 71

PowerPoint Presentation:

Thank you Please feel free to like, share, tweet, +1 ! 01/05/2013 72