Spring Clean Your Social Media


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Presentation given to CILIP in Surrey at the Surrey History Centre, Woking on 22nd March 2012


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Spring clean your social media:

Spring clean your social media CILIP in Surrey, 22 nd March 2012 Surrey History Centre, Woking Karen Blakeman [email protected] http://www.rba.co.uk/ Twitter: @karenblakeman Slides available on authorSTREAM and Slideshare This presentation is licensed under a Creative Commons Attribution 3.0 License

PowerPoint Presentation:

19/11/2013 www.rba.co.uk 2 Can you remember what you're using? Have you left stuff to gather dust? Can you remember how you move stuff around? Draw a map! Is stuff appearing where it should – are your widgets working?!

My own social media map::

My own social media map: 19/11/2013 www.rba.co.uk 3 C E N S O R E D Too embarrassing!

Ever decreasing circles? :

Ever decreasing circles? 19/11/2013 www.rba.co.uk 4 Photo: http://www.flickr.com/photos/rbainfo/5633975305/

Rethink automated updates of everything:

Rethink automated updates of everything 19/11/2013 www.rba.co.uk 5 A posting/update may not be appropriate for all media Twitter, Facebook, LinkedIn different audiences Be selective

Updating your Facebook status:

Updating your Facebook status Via an external service e.g. Tweetdeck Directly in Facebook 19/11/2013 www.rba.co.uk 6

Forgotten what you're sharing?:

Forgotten what you're sharing? Heavy Google user? Check your account's dashboard at http://www.google.com/dashboard 19/11/2013 www.rba.co.uk 7

Forgotten what you're sharing?:

Forgotten what you're sharing? 19/11/2013 www.rba.co.uk 8 May need to search on several variations of your name/organisation

Time to rethink your strategy?:

Time to rethink your strategy? Social media takes time! It's hard work!! Why are you using it: publicity, marketing, providing information, research, competitor intelligence, reputation monitoring? Is anybody out there? Search is now social – Resistance is Futile How can you use social media to best effect? 19/11/2013 www.rba.co.uk 9

Is it worth it?:

Is it worth it? Many tools are free but takes time=money Return on investment (ROI) impossible to measure with stats – seriously! Statistics measuring “hits”, views, downloads etc available for some social media but not comprehensive or reliable Monitor the impact your social media strategy is having More visitors; greater awareness of you, your services, products, events; increased sales/income, more users; more productive discussions with users and customers? 19/11/2013 www.rba.co.uk 10

Why Are Retailers Shutting Their Facebook Stores? http://mashable.com/2012/02/21/facebook-brands-closing-stores-fcommerce/ :

Why Are Retailers Shutting Their Facebook Stores? http://mashable.com/2012/02/21/facebook-brands-closing-stores-fcommerce/ 19/11/2013 www.rba.co.uk 11

Google's new Privacy Policy:

Google's new Privacy Policy 19/11/2013 www.rba.co.uk 12 “ Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience. “

PowerPoint Presentation:

19/11/2013 www.rba.co.uk 13

PowerPoint Presentation:

Google's new(ish) social network Google Plus (Google+) http://plus.google.com/ Google trying forcing people to create a Google+ profile http://marketingland.com/google-now-forcing-all-new-users-to-create-google-enabled-accounts-3912 Search Plus Your World (SPYW) referred to as Search+ now available in Google.com and is the default. Gives priority to content from people in your Google+ network if you are signed in to your account. (And the next Google killer is….Google! http://www.rba.co.uk/wordpress/2012/01/30/and-the-next-google-killer-is-google/ ) 19/11/2013 www.rba.co.uk 14 Search is Social - Resistance is Futile

Search is Social - Resistance is Futile:

Search is Social - Resistance is Futile 19/11/2013 www.rba.co.uk 15 [Not signed in to a Google account]

Search is Social - Resistance is Futile:

Search is Social - Resistance is Futile 19/11/2013 www.rba.co.uk 16

If you really want stats.... :

If you really want stats.... 19/11/2013 www.rba.co.uk 17


Blogs Hosted on your own web site? Analyse your visitor logs Depends on how you have set up your blog and the service or software you are using Visitor stats offered by the blogging service Google analytics ( http://www.google.com/analytics ) Sitemeter ( http://www.sitemeter.com/ ) 19/11/2013 www.rba.co.uk 18

Google Blogger stats:

Google Blogger stats 19/11/2013 www.rba.co.uk 19


Sitemeter 19/11/2013 www.rba.co.uk 20

Is your blog mobile friendly?:

Is your blog mobile friendly? Google Blogger e.g. http://ergobalance.blogspot.com/ standard web page vs mobile version 19/11/2013 www.rba.co.uk 21


Twitter 19/11/2013 www.rba.co.uk 22 Monitor your '@' mentions and DMs! Twitter search tools' RSS alert options

Twitter Interactions (under @connect):

Twitter Interactions (under @connect) 19/11/2013 www.rba.co.uk 23

Twitter - socialmention:

Twitter - socialmention 19/11/2013 www.rba.co.uk 24

Twitter - Icerocket:

Twitter - Icerocket 19/11/2013 www.rba.co.uk 25

Twit Cleaner to spring clean your followings:

Twit Cleaner to spring clean your followings 19/11/2013 www.rba.co.uk 26

Flickr stats:

Flickr stats 19/11/2013 www.rba.co.uk 27

Flickr stats:

Flickr stats 19/11/2013 www.rba.co.uk 28

Wibbly Wobbly Timey Wimey stuff:

Wibbly Wobbly Timey Wimey stuff Video on http://www.youtube.com/watch?v=HECUTJ-BCpY Embedded on http://digicmb.blogspot.com/2011/05/dr-who-and-libraries-11-resources.html 19/11/2013 www.rba.co.uk 29 ‘Embeds’ help spread the word!


Slideshare 19/11/2013 www.rba.co.uk 30

RSS feeds - Feedburner:

RSS feeds - Feedburner 19/11/2013 www.rba.co.uk 31

Facebook :

Facebook 19/11/2013 www.rba.co.uk 32

Changes to business Facebook pages:

Changes to business Facebook pages 7 New Facebook Changes Impacting Businesses | Social Media Examiner : http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/ Facebook Timeline For Business Pages is Here : http://inklingmedia.net/2012/02/29/facebook-timeline-for-business-pages-is-here/ No option for choosing landing page - Timeline is the landing page Need to add a "cover" photo Now have highlighted "sticky" posts at top of page Changes to how apps are handled e.g. Networked blogs? 19/11/2013 www.rba.co.uk 33

Hippy the Happy Hippopotamus - old Facebook page:

Hippy the Happy Hippopotamus - old Facebook page 19/11/2013 www.rba.co.uk 34

Hippy's new Facebook page (previewed):

Hippy's new Facebook page (previewed) 19/11/2013 www.rba.co.uk 35

Backup your stuff:

Backup your stuff Use backup options provided by the service e.g. Blogger, Wordpress , Facebook , Google Takeout ( https://www.google.com/takeout/ ) Flickr Bulkr : Backup, download flickr photos & sets (Mac, Windows & Linux) http://clipyourphotos.com/bulkr MyFlickrBackup : http://myflickrbackup.com/ Backup Your Online World : http://backupmy.net/ - Twitter, blogs, email, pictures The Archivist By Mix Online : http://archivist.visitmix.com/ (Twitter) 19/11/2013 www.rba.co.uk 36

The Archivist:

The Archivist 19/11/2013 www.rba.co.uk 37


pinterest.com 19/11/2013 www.rba.co.uk 38


Paper.li http://paper.li/ “Read Twitter as a daily newspaper” “Organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, Facebook keywords, list or #tag!” Consider whether the option to automatically tweet when your own “daily” is available is going to annoy your followers! 19/11/2013 www.rba.co.uk 39


19/11/2013 www.rba.co.uk 40 Paper.li

PowerPoint Presentation:

19/11/2013 www.rba.co.uk 41 Wind Energy http://paper.li/karenblakeman/1330244815 The Karen Blakeman Daily http://paper.li/karenblakeman/


scoop.it 19/11/2013 www.rba.co.uk 42


Lanyrd.com 19/11/2013 www.rba.co.uk 43


historypin.com 19/11/2013 www.rba.co.uk 44

Keep up to date - Phil Bradley:

Keep up to date - Phil Bradley Phil Bradley's weblog : http://philbradley.typepad.com/ I want to : http://philbradley.typepad.com/i_want_to/ Phil Bradley Presentations : http://www.slideshare.net/Philbradley/ Multimedia resources for librarians http://www.slideshare.net/Philbradley/multimedia-resources-for-librarians 19/11/2013 www.rba.co.uk 45