Unleash the Power of Blogging 05.09

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Slide 1: 

COMMUNICATION ©DBV

4% : 

4%

Build Your Brand(BYB) : 

Build Your Brand(BYB) ©DBV

BYB: Create an Online Persona : 

BYB: Create an Online Persona Personal branding at it’s best Don’t use canned content – let your personality come through Buyers and sellers don’t want to business with a business…they want to do business with an individual ©DBV

BYB: Promoting Conversations : 

BYB: Promoting Conversations Blogging facilitates two way communication Develop a reader centric point of view “It’s all about them”….not you Ask for reader input ©DBV

BYB: Word of Mouth Marketing (WOM) : 

BYB: Word of Mouth Marketing (WOM) Viral Marketing Keep a pulse on your marketplace ©DBV

BYB: Connections : 

BYB: Connections Share what you know – your experience and expertise Honesty Transparency Desire to benefit readers ©DBV

BYB: Cost Effectively : 

BYB: Cost Effectively 30% of total marketing budget should be dedicated to personal branding (75% if you are new to the business) Blogs are inexpensive – some are even FREE….RAMB Member Blogs

Dominate Your Market(DYM) : 

Dominate Your Market(DYM) ©DBV

DYM: Define Your Niches : 

DYM: Define Your Niches What are you good at? What do you enjoy? Is there a particular niche of the real estate market in which you might be considered an authority? What are your strengths How can you leverage these strengths? What do you have to offer that is unique? “Core Competencies”= Your Niches ©DBV

DYM: Geographic Niches : 

DYM: Geographic Niches Neighborhood, Subdivision, Development Be more knowledgeable than anyone else about your target market Information about local schools, restaurants, transportation, shopping, medical facilities Discuss current info on your target – market trends ©DBV

DYM: Property Niches : 

DYM: Property Niches Luxury market New Home Developments Established Neighborhoods Second Homes Investment Properties DBV suggests: Buyer/Seller Report ©DBV

DYM: Membership Niches : 

DYM: Membership Niches Alumni organization Tennis Club Yacht Club Trade Group Dog Club ©DBV

DYM: Ethnic Niches : 

DYM: Ethnic Niches Just think about Miami alone: Hispanic – S.A., Mexico, C.A., Spain Russian German French Asian ©DBV

DYM: Gender-Based Niches : 

DYM: Gender-Based Niches Single women Consider this fact: 83% of all consumer purchases are made by women Single men DBV Suggests: Buyer/Seller ©DBV

DYM: Age-Based Niches : 

DYM: Age-Based Niches Seniors over 65 Baby Boomers (born between 1946 and 1964) Gen Xers (born 1964 – 1980) Gen Ys (born 1980 – 1995) DBV suggests: Boomer Report ©DBV

Generate Consistent Leads(GCL) : 

Generate Consistent Leads(GCL) ©DBV

GCL: Establish Customer Relationships : 

GCL: Establish Customer Relationships Trust Goodwill Respect Mutual appreciation Open communication ©DBV

Don’t turn your blog into your business…..Turn your blog into a business generator. : 

Don’t turn your blog into your business…..Turn your blog into a business generator. ©DBV

Attract Major Search Engines : 

Attract Major Search Engines ©DBV

SEO of Blogs : 

SEO of Blogs Can be Keyword optimized Search engine friendly code Crawled more frequently (lean underlying code) Natural link builders Relevance Links from other blog posts Blogrolls Comments ©DBV

Define Yourself As An Expert : 

Define Yourself As An Expert ©DBV

Position Yourself as an Expert : 

Position Yourself as an Expert Write about what you know Write about your local community – what would be of interest to a buyer or seller Write about real estate trends – your thoughts, opinions, ideas (customer POV) Write about real estate technology – ins and outs of technology for buyers/sellers Research, research, research – real estate news sites, other blogs ©DBV

Stand Out From Your Competition : 

Stand Out From Your Competition ©DBV

Slide 25: 

Knowledge of your market + Your experience & expertise + Your personality Communication with your target market ©DBV

Develop An Effective Internet Marketing Strategy(IMS) : 

Develop An Effective Internet Marketing Strategy(IMS) ©DBV

IMS: Multi-Channel Communications : 

IMS: Multi-Channel Communications Coordinated campaign Blog (One-on-One) Personal Web Site Print Newsletters* E-mail Newsletters* Property Brochures* Direct Mail Pieces* *always, always, always include your Blog Address ©DBV

Offline Communications (Print)+ Your Blog= Reaching Prior Customers and New Prospects : 

Offline Communications (Print)+ Your Blog= Reaching Prior Customers and New Prospects ©DBV

Potential Content for Your Blog : 

Potential Content for Your Blog Local News, Information and Events School activities New construction Street repair Real Estate News Current trends in the marketplace Buying & selling tips Current property prices Listings*** DBV suggests a link to your listing database ©DBV

DBV - Suggestions : 

DBV - Suggestions ©DBV http://BlogContent.BrokerProfitability.com For 101 176 content ideas – more added weekly!

DBV TIP #1 Before You Start A Blog : 

DBV TIP #1 Before You Start A Blog Read other blogs In your industry (for focus) Outside your industry (for style & creativity) ©DBV

DBV TIP #2 & #3 : 

DBV TIP #2 & #3 Get an RSS Reader Sign up for RSS feeds from your favorite blogs (DBV – simple steps) ©DBV

RSS : 

RSS (Really Simple Syndication) ©DBV

DBV TIP #4 : 

DBV TIP #4 Get your own blog Reasonable sites Custom Sites FREE sites ©DBV

#5 - Post Frequently : 

#5 - Post Frequently The best way to attract and hold readers is to keep the entries coming. If you neglect your blog for more than a week, your readers might think you’ve fallen off the edge of the world. ©DBV

#6 - Pace Yourself : 

#6 - Pace Yourself Don’t post too frequently. Burnout is one of the biggest blogging problems. DBV’s suggestion: 2 – 3 times a week – 20 minutes each = 60 min./week ©DBV

#7 - Keep Your Entries Focused : 

#7 - Keep Your Entries Focused One entry per topic DBV suggestion: Use categories ©DBV

Slide 38: 

Categories

#8 - Keep Your Entries Short : 

#8 - Keep Your Entries Short Remember – Your readers have lives, too Occasionally stretch out your entries – when you really have something to say ©DBV

#9 - Make Meaningful Title Entries : 

#9 - Make Meaningful Title Entries Entry titles should relate to the entry Remember – Readers tend to skim titles to find the entries they want to read ©DBV

#10 - Be Personable and Professional : 

#10 - Be Personable and Professional The blog is dedicated to and about your company/business/market It is your interpretation of the subject ©DBV

#11 - Be Creative : 

#11 - Be Creative It’s your blog… There are no hard-and-fast rules This is MARKETING If you wouldn’t print it on a post card & send out…… ©DBV

Have Fun and Enjoy Blogging! : 

Have Fun and Enjoy Blogging! ©DBV #12

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