Your Online Marketing Strategy


Presentation Description

Social Media is primarily about Relationship Building so don’t just sell sell sell all the time, work on building those relationships.


Presentation Transcript

Slide 1: 

Your Online Marketing Strategy

Slide 2: 

Following a Mike Stelzner (Social Media Examiner) blogging course we recently listened to, we have decided to make some serious improvements to our blog. We have created a plan, goals and a vision of where we want to be in 3 / 6 / 12 months time and we’re going for it.

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One of our strategies is to release a blog post a day either by me or by a guest blogger in order to increase exposure, engagement and raise our profile as a company. This strategy is a recommended strategy within the course. Yesterday I was talking with my very good friend Jared Elvidge who has just returned from a weekend in New York at the dotcomxpo hosted by Ryan Lee.

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He was telling me that Derek Halpern from Social Triggers has a very different strategy for blogging. He likes to post only once or twice a month but get massive exposure for each post. Thereby creating a bigger buzz around his content, introducing an element of scarcity and therefore increasing demand. Is one strategy right and the other wrong?

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Absolutely not. Both Social Media Examiner and Social Triggers are successful companies in their own right! Earlier this year I was involved in a Frank Kern course. His current strategy is to create high end coaching programs, not downloadable products. His theory, sell fewer spots for a higher price.

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More recently I have been following Jason Fladlien. His strategy is to create 2 / 3 products a month for between $17 – $497 and sell lots and lots! Is one strategy right and the other wrong? Absolutely not! Both Frank Kern and Jason Fladlien are millionaires in their own right!

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So why is this so important to recognise? Because as you grow your business, you are going to get pulled left to right and right to left as you decide which direction you want to go in.

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Every day you are and will be bombarded with information from marketers who want to show you the ‘right’ way to build a business, and the truth is there is no one right way. Now don’t get me wrong, there are best practices that we should all follow, ie.,

Slide 9: 

It’s not cool to spam – plus it doesn’t work. Social Media is primarily about Relationship Building so don’t just sell sell sell all the time, work on building those relationships. Your email list is your biggest asset so treat your customers well! Give to really help, not just to get back. Ultimately this leads to much greater rewards anyway. and there are many more…

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But I’m not talking about best practices, I’m talking about actual strategies. There are hundreds of examples I could give you, but let’s just highlight a few; Dane Maxwell – The Foundation Software products are a great way to make a lot of money

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Jo Barnes – The Social Networking Academy Software products are a pain in the a**e and if I could start again, I’d white label! Chris Farrell – Chris Farrell Membership Open ended Membership Sites make a lot of money Jason Fladlien Fixed continuity Sites make a lot of money

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Mari Smith $2995 per person Live event Jared Elvidge / Chris Farrell / Andrew Lock / Casey Zeman and friends $97 per person Live event Henry Ford Sell low to the masses

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Donald Trump (Real Estate) Sell High to the Few Richard Branson Build, grow and diversify Steve Jobs Build, grow and streamline

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Do you see? It’s not just confined to Internet Marketing, it’s the world over. There is no right or wrong. The reason; because we are all human and we are diverse! Not one of us is the same. Therefore the way you do business will resonate with some and not others. No matter what strategy you pick you will not please all of the people, all of the time!

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So with so many options how do we choose which direction to go in? Well, for sure, modelling works. Have you ever heard that saying, “when the student is ready, the teacher will appear”? I’m a big believer in that. As I have moved through my business career both on and offline, I have studied and modelled many mentors, all of whom have taken me a step further on my journey.

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As I develop & grow another one shows up to take me to the next level and so on! I now have products online ranging from $17 – $5000. So here’s what you need to do;

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1. Have a clear vision of what you want your business to look like in 3 / 6 / 12 months time. 2. Know your strengths, your passions and what you enjoy doing. No point making videos all day if your first love is writing and vice versa. Play on your strengths!

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3. Pick a mentor. Model someone who resonates with you right now. You don’t have to stick with them forever. But someone you feel can give you the skills and learnings you need now to take you to the next level in your business. 4. Be prepared to move out of your comfort zone. To really grow your business, you are going to have to stretch yourself. But you get to choose whether you take giant leaps or baby steps. There aren’t any rules that say you must do either. You are your only judge!

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5. Test & Measure everything you do. There is only one truism and that is market response. Your mentor can give you all the tools and tips that have worked for him / her. But the only true test is how your products / services are received by your potential customers.

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6. Recognise that the mentor you choose and the strategies you use are a reflection of your current belief systems, your confidence levels, what you enjoy doing and the type of customers you want to attract. These will change over time as you develop and grow and you will try new strategies, work with different people and reach new levels in your business.

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Starting and running a business is a journey, an adventure, a climb! You will have peaks and troughs, good days and bad. But as long as you consistently strive to move forward, be open to learning and trying new things and stick close to your vision of what life will look like once you make it, then you can be every bit as successful as anyone else!

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There is no right or wrong in this game, there is only action or inaction. So whichever path or paths you choose, get out there and take action today!

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