Jobhunting and the Absence of Online Privacy

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Presentation Description

This presentation explains the importance of your online reputation, how to build it and how to protect it. Use the tips in this presentation to take your job hunting to the next level. And please, do pass it on to others that could use the advice.

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Presentation Transcript

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Job Hunting and the Absence of Online Privacy Presented by: Jim Stroud | Director, Sourcing & Social Strategy at Bernard Hodes Group

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Hi! Quick question… Jim Stroud* *A face only a mother could love.

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Is there such a thing as online privacy?* YES NO Check one: * This is a trick question.

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If you said “ no , ” then you are correct. Companies track your data. Hackers invade computer systems. Private content can be duplicated and posted elsewhere. Hey, it ’ s a fact of life! Whaddaya gonna do?

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If you said “ yes , ” then you are correct. Some things can be restricted to certain groups You can safeguard your online activity with certain processes and tools. See, its not all gloom and doom out there.

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The better question to ask: What will they see when they look you up? Most importantly, what will a RECRUITER see?

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Recruiters look you up online to: a) find you, b) research your background and c) to decide if they want you or the other guy. They also won ’ t mention this to you because of potential lawsuits.

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Still, people can say some wacky things online. Why did I tweet that? What was I thinking?

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Would people seeking employment or, desiring to stay employed, say the following things online for the world to see?

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Will you people sit down already?! We ’ re trying to take off and fly a plane here!!! The Case of The Frustrated Flight Attendant

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TRUE OR FALSE?

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TRUE: http:// buff.ly /138YfoB

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Don ’ t think of him as a terrorist. He ’ s simply misunderstood. I respected him. I ’ ll miss him. The Case of Misguided Loyalties

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TRUE OR FALSE? Okay, nobody would say that on national news, right?

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TRUE: http://buff.ly/1393OU4

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migraine The Case of Monotonous Migraines

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TRUE OR FALSE? People call in sick all the time. No big deal, surely.

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TRUE: http://buff.ly/ZHURei

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On one hand, its kinda ’ funny. On the other, its quite serious. In this report: Our study found 70% of surveyed HR professionals in U.S. have rejected a candidate based on online reputation information. Reputation can also have a positive effect as in the United States, 86% of HR professionals stated that a positive online reputation influences the candidate ’ s application to some extent; almost half stated that it does so to a great extent. Source: http://buff.ly/139RwdT

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Don ’ t be afraid of the internet , just be responsible.

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Umm… I think I know how to be responsible on the internet.

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Reputation Matters (This is how you build and manage yours.)

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Yes , it is true what they say about me. EVALUATE WHERE YOU ARE 1

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Searching your name. Removing content from Google. Creating a Google Profile. source: http://buff.ly/13d2i3a Cool!

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Notice how the very first result is from LinkedIn ? Also check out Facebook. Cool! If a recruiter is logged into Facebook , they will see comments from their Facebook friends on whatever they are searching on. REMINDER: It ’ s a small world. Its important to have a LinkedIn account!

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Notice how the very first result is from LinkedIn ? Other top links are from popular social networks . Cool!

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Hmm… So, even if I am not active on a lot of websites, its good to sign up and add my professional info. In this way, it increases the chances of the “ right ” info about me being found by recruiters. TIP

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Delete bad information where you have volunteered it. Ask (nicely) the webmaster to remove content citing your name. Consider changing your name on sites. (Maybe adding a middle initial.) Reach out to Bing & Yahoo for help. To remove content from Yahoo and Bing, go to: Bing: support.discoverbing.com | Yahoo: help.yahoo.com This may take some time but, its so worth it!

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FIGURE OUT WHO YOU WANT TO BE 2

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I wonder who can tell me what this is?

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If they are essentially the same thing (in my opinion), why is one more expensive than the other?

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BRANDING

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What makes you more valuable than the next guy?

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Forgive my ignorance, but isn ’ t an Admin Assistant essentially the same as an Exec Assistant? If so, couldn ’ t branding oneself an “ Exec Assistant ” get an “ Admin Assistant ” a higher salary? Something to think about!

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HOMEWORK

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FILL IN THE BLANKS When recruiters look up (your job title) they will find me. When they find me, they will regard me as an expert in (skill 1), (skill2), (skill3) and identify me by my quick and easy to remember mantra, “ your elevator sales pitch belongs here . ” What is your personal brand?

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Research the most popular words and phrases that are related to what you do. Why? I want you to add them to your resume and your LinkedIn profile to increase your chance of being found. I want you to find and get involved with popular groups discussing your industry. This will make it easier for you to be found as well. Find out where the jobs, you are most qualified for, tend to be (in case relocation is an option for you.) Do The Research! Umm… What? Sound tough? Its not. Just go to the next page.

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Do some research while prepping your brand. source: www.linkedin.com/skills Job Titles Related Skills Popular Searches Popular Groups Popular Job Locations

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Use this for consistent imaging across blogs and forums on the web. www.gravatar.org

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It wouldn ’ t be a bad idea to create a new email to go with your professional band. Cuts down on the chance of the wrong things being found. I HIGHLY recommend this. You can have more than one email address on Gmail and they all point to one email. Just fyi…

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CREATE A CONSISTENT SOCIAL IDENTITY 3 @work @play

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I will use my real name when discussing my work history and industry online. (Thus, leaving a trail for recruiters to find.) I will use my alias when playing online. (Thus, decreasing the chance of embarrassing and career limiting moments.) MAKE THIS YOUR PERSONAL OATH

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Hmm… How does one go about leaving a trail for recruiters to find? (And while I am at it, appear as an expert.) Also, did I leave the iron on at home? (Hope not.)

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FYI: Direct Sourcing means searching the internet and finding somebody to hire. Hmm… Notice how finding people from their own career site is not listed in top 3?

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Notice LinkedIn is #1 , but Facebook and Twitter are growing rapidly.

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LinkedIn envy? Check out the new Facebook coming to your profile soon.

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Your “ About ” page is practically a resume. Companies search this data to find workers like you. Give them something to find!

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A Guide to Facebook's Privacy Options - http:// buff.ly /YnkfU8

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Take advantage of the photo option on LinkedIn to give a good impression.

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I really like how this guy explains himself and what he tweets about.

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I HIGHLY suggest that you get involved with Google Plus.

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Look for questions to answer and prove you are an expert.

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Bing.com /tags Hidden for privacy Hidden for privacy You and your Facebook friends can tag Bing search results the same way photos are tagged in Facebook. You can remove unwanted tags too. Neat!

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Source: http:// buff.ly / NWihrI Creating a presence on these sites improves your chances of being found on Google.

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PROTECT YOUR ONLINE REPUTATION 4

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Google Alerts lets you know what ’ s new in Google. Be sure to check your rep ’ on Yahoo and Bing too. Add it to your calendar.

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And above all, don ’ t post anything online that would get your Granny riled up! You never know what could come back and bite you in your hind parts!

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Hmm… I think that ’ s all I planned to say. Ready to take on any questions! ( Um… assuming you are still awake and we have time. ) Operators are standing by.

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Let ’ s network! Connect with me on LinkedIn. www.linkedincom/in/jimstroud Jim Stroud, Director, Sourcing & Social Strategy Bernard Hodes Group

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The End At least, for now.

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