MKT 498 Great Stories /newtonhelp.com

Views:
 
Category: Education
     
 

Presentation Description

For more course tutorials visit www.newtonhelp.com MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications MKT 498 Week 2 Product and Market Identification

Comments

Presentation Transcript

Slide1:

MKT 498 Great Stories /newtonhelp.com

Slide2:

Mkt 498 Entire Course (New Syllabus) For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications MKT 498 Great Stories /newtonhelp.com

Slide3:

MKT 498 Final Exam Guide For more course tutorials visit   www.newtonhelp.com   Complete the Final Examination (50 questions in True/False, Multiple Choice, and Multiple Select format). MKT 498 Great Stories /newtonhelp.com

Slide4:

MKT 498 Week 1 DQ 1 For more course tutorials visit   www.newtonhelp.com What is integrated marketing? What is the value of integrated marketing in today’s business MKT 498 Great Stories /newtonhelp.com

Slide5:

MKT 498 Week 1 DQ 2 For more course tutorials visit   www.newtonhelp.com   What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can MKT 498 Great Stories /newtonhelp.com

Slide6:

MKT 498 Week 1 DQ 3 For more course tutorials visit   www.newtonhelp.com   What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How MKT 498 Great Stories /newtonhelp.com

Slide7:

MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (New) For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 1 Individual Assignment Purpose and Value MKT 498 Great Stories /newtonhelp.com

Slide8:

MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper For more course tutorials visit   www.newtonhelp.com   Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. (2 points) In your paper, investigate an existing company and determine if the company has an integrated marketing campaign for one of the MKT 498 Great Stories /newtonhelp.com

Slide9:

MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications Select a product or service from a company with which you are familiar. Write a 1,050- to 1,200-word paper in which you: MKT 498 Great Stories /newtonhelp.com

Slide10:

MKT 498 Week 2 DQ 1 For more course tutorials visit   www.newtonhelp.com Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real? MKT 498 Great Stories /newtonhelp.com

Slide11:

MKT 498 Week 2 DQ 2 For more course tutorials visit   www.newtonhelp.com     What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service? MKT 498 Great Stories /newtonhelp.com

Slide12:

MKT 498 Week 2 DQ 3 For more course tutorials visit   www.newtonhelp.com   How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples. MKT 498 Great Stories /newtonhelp.com

Slide13:

MKT 498 Week 2 DQ 4 For more course tutorials visit   www.newtonhelp.com     What assessment tools might a business use to determine what your competition is doing? How do you collect data on the competition? Provide examples. MKT 498 Great Stories /newtonhelp.com

Slide14:

MKT 498 Week 2 DQ 5 For more course tutorials visit   www.newtonhelp.com   What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples. MKT 498 Great Stories /newtonhelp.com

Slide15:

MKT 498 Week 2 DQ 6 For more course tutorials visit   www.newtonhelp.com   Why is product life cycle important? What changes should occur in advertising, sales, and promotion at the various stages of the product life cycle? Provide examples. MKT 498 Great Stories /newtonhelp.com

Slide16:

MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table For more course tutorials visit   www.newtonhelp.com     Complete the Marketing Analysis Tools Table which is posted in the Course Materials Forum. This table lists the various tools that are used by marketers to analyze product positioning, competitive MKT 498 Great Stories /newtonhelp.com

Slide17:

MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis(New) For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis MKT 498 Great Stories /newtonhelp.com

Slide18:

MKT 498 Week 2 Product and Market Identification For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 2 Product and Market Identification Prepare for the Marketing Communications Plan Executive Summary MKT 498 Great Stories /newtonhelp.com

Slide19:

  MKT 498 Week 2 Trends in Marketing Communications For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 2 Trends in Marketing Communications MKT 498 Great Stories /newtonhelp.com

Slide20:

MKT 498 Week 3 Advertising Tools in IMC Plans For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 3 Advertising Tools in IMC Plans Write a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which you: MKT 498 Great Stories /newtonhelp.com

Slide21:

MKT 498 Week 3 Competitive and Segmentation Analysis Presentation For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 3 Competitive and Segmentation Analysis Presentation Create an 8- to 10-slide Microsoft® PowerPoint® presentation wi MKT 498 Great Stories /newtonhelp.com

Slide22:

MKT 498 Week 3 DQ 1 For more course tutorials visit   www.newtonhelp.com   What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavi MKT 498 Great Stories /newtonhelp.com

Slide23:

MKT 498 Week 3 DQ 2 For more course tutorials visit   www.newtonhelp.com   Identify a current and innovative advertising campaign you have observed recently. What are the characteristics of the campaign? Why is it innovative? MKT 498 Great Stories /newtonhelp.com

Slide24:

  MKT 498 Week 3 DQ 3 For more course tutorials visit   www.newtonhelp.com   What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”? MKT 498 Great Stories /newtonhelp.com

Slide25:

MKT 498 Week 3 DQ 4 For more course tutorials visit   www.newtonhelp.com   Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category? MKT 498 Great Stories /newtonhelp.com

Slide26:

MKT 498 Week 3 DQ 5 For more course tutorials visit   www.newtonhelp.com     What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example. How do these outcomes MKT 498 Great Stories /newtonhelp.com

Slide27:

MKT 498 week 3 Integrated Marketing Communication Target Market Paper (New) For more course tutorials visit   www.newtonhelp.com   MKT 498 week 3 Integrated Marketing Communication Target Market Paper MKT 498 Great Stories /newtonhelp.com

Slide28:

MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage Paper For more course tutorials visit   www.newtonhelp.com   Select the product or service from the Integrated Marketing Discussion in Week Two. Write a 1,600- to 2,000-word paper for which you first research the current customer base, buyer behavior, demographics, MKT 498 Great Stories /newtonhelp.com

Slide29:

MKT 498 Week 4 Analysis of Marketing Communication Tools Paper For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 4 Analysis of Marketing Communication Tools Paper Write a 1,050-word paper in which you include the following: MKT 498 Great Stories /newtonhelp.com

Slide30:

MKT 498 Week 4 DQ 1 For more course tutorials visit   www.newtonhelp.com   What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example. MKT 498 Great Stories /newtonhelp.com

Slide31:

MKT 498 Week 4 DQ 2 For more course tutorials visit   www.newtonhelp.com   What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the MKT 498 Great Stories /newtonhelp.com

Slide32:

MKT 498 Week 4 DQ 3 For more course tutorials visit   www.newtonhelp.com   What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and explain the effects. How can a business determine what proportion of the budget should be allocated for e-commerce? How has e-commerce globalized the s MKT 498 Great Stories /newtonhelp.com

Slide33:

MKT 498 Week 4 DQ 4 For more course tutorials visit   www.newtonhelp.com     What is a value-added network? What are the advantages and disadvantages of selecting value-added networks? How does the MKT 498 Great Stories /newtonhelp.com

Slide34:

  MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper For more course tutorials visit   www.newtonhelp.com   Use the product or service that your Learning Team selected in the Integrated Marketing Discussion in Week Two. Write a 700- to 1,050-word paper in which you identify one marketing option from each category below which would be realistic MKT 498 Great Stories /newtonhelp.com

Slide35:

MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper (New) For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper MKT 498 Great Stories /newtonhelp.com

Slide36:

MKT 498 Week 4 Team Assignment Marketing Communication Paper (New) For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 4 Team Assignment Marketing Communication Paper MKT 498 Great Stories /newtonhelp.com

Slide37:

MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation For more course tutorials visit   www.newtonhelp.com   Utilize the research from your Learning Team’s Target Market and Competitive Advantage Analysis in Week Three. Create a 12-slide Microsoft® PowerPoint® presentation in which you develop and justify a Marketing Position Statement for the selected MKT 498 Great Stories /newtonhelp.com

Slide38:

MKT 498 Week 5 Assignment Communication Channels Paper (New) For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 5 Assignment Communication Channels Paper MKT 498 Great Stories /newtonhelp.com

Slide39:

MKT 498 Week 5 Digital Communications Presentation For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 5 Digital Communications Presentation Research the digital communications tools used by the company you chose in Week 1 or Week 3. MKT 498 Great Stories /newtonhelp.com

Slide40:

MKT 498 Week 5 Marketing Communications Plan Executive Summary For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 5 Marketing Communications Plan Executive Summary For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary (you must kno MKT 498 Great Stories /newtonhelp.com

Slide41:

MKT 498 Week 5 Team Assignment Integrated Marketing Communication Plan (New) For more course tutorials visit   www.newtonhelp.com   MKT 498 Week 5 Team Assignment Integrated Marketing Communication Plan MKT 498 Great Stories /newtonhelp.com

Slide42:

MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper For more course tutorials visit   www.newtonhelp.com   Refer to the University Material: Integrated Marketing Communications (IMC) Plan and Presentation located on the student website. MKT 498 Great Stories /newtonhelp.com

Slide43:

MKT 498 Great Stories /newtonhelp.com

authorStream Live Help