5 Things to Consider before Buying a Domain name for your Business


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5 Things to Note before buying a domain for your Small Business. If you are planning to buy a domain name, you really need to check domain names for a history of problems before you risk your online ...


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5 Things to Note before Buying Domain for your Small Business :

5 Things to Note before Buying Domain for your Small Business www.izmoweb.com

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www.izmoweb.com What’s there in a Domain Name? A lot, in fact. There is more to website URLs than most small businesses are even aware of. A well designed website URL can get your small business website a lot of customer traffic from your local area. On the other hand, a poorly conceptualized website URL can effectively keep your business out of search results. Here are five things to note before you buy a website URL for your small business.

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www.izmoweb.com 1 - Add actual business or product keywords in your URL Other things being equal, a website URL with your actual business or product in it will get higher rankings than others. Your small business website will rank even higher if the URL starts with the actual business or product. If you own a legacy URL which you cannot change, then the next best thing to do is to build sub domains which start with the business or product keyword in the URL. If you happen to have these keywords in both your small business domain and your sub domains, then you have a force-multiplier effect at play. Expect higher rankings.

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www.izmoweb.com 2. Ever Heard of an "Exact Match Domain"? An "Exact Match Domain” (EMD) is a website URL that exactly matches a popular search query. For example, "findyoga.com” exactly matches the search phrase "Find Yoga”. EMDs are a shortcut to top search rankings, but only if you have built a high-quality website around it. Otherwise, the new Google Algorithm will penalize your small business website and you may find your search rankings going down.

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www.izmoweb.com 3. Always register or renew your small business website domain for 3 years or more One of the factors used by Google to measure the authenticity of a website is the length of time the website URL is registered for. Domains registered for shorter lengths of time are often categorized as illegitimate doorway domains. Registering for 3 years or more not only gets you a better price for your domain, but earns you valuable points with Google too.

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www.izmoweb.com 4. Make your domain " WhoIs ” information Public Google views domains with private " WhoIs ” information as domains with "something to hide”. Public " WhoIs ” information is one of the factors used by Google to ascertain the legitimacy of the website. Unless you have compelling reasons to do so, never hide your " WhoIs ” information. In fact, use your " WhoIs ” information to make it easy for prospective clients and partners to reach your small business.

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www.izmoweb.com 5. Domain History Matters Keep your website humming all the time. A consistent domain history keeps you in good standing with search engines. Avoid getting penalized by search engines. Once you are penalized, that record stays with your small business website domain history and will be a negative influence on your search results for a long time, even when the factors that led to the penalization have been removed.   Got Questions ? We are here to help .

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