What have you learned from your audience feedback?

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What have you learned from your audience feedback?:

What have you learned from your audience feedback? louise chivers Question 3

introduction.:

introduction. In an industry that relies heavily upon the reception of audiences, making sure that a film meets the requirements and interests of their target group is vital to ensure the success of a production.

introduction.:

introduction. Reviews and word of mouth popularity are some of the most common ways that audiences communicate with one another to evaluate whether or not they thought a film was good.

introduction.:

introduction. Hollywood studios and big-budget film production companies will conduct market research and host test screenings of films in order to find out what audiences like, and whether the test-screened film will be successful.

introduction.:

introduction. The majority of research undertaken will rely on the responses audiences have to a previously-screened film or in-the-moment trends and will often affect production decisions of a company.

types of research.:

types of research. Demographic research involves classifying audiences into very physical or literal groups, based on characteristics like: age race or gender These help to identify the factual societal groups that a film can be targeted towards.

types of research.:

types of research. Psychographic research involves classifying audiences depending on: interests personality traits and lifestyles It is based on the assumption that consumers will buy or invest in things that reflect themselves and their personality. This helps to identify what kinds of films, characters and themes appeal to certain audiences.

our research.:

our research. During our research and planning phase it was important for us to conduct audience research also in order to make sure that the film idea we had would be appealing to the audience that we had in mind.

our research.:

our research. We also, in line with Hollywood companies, conducted test screenings and presentations throughout the creation process in order to receive feedback from an audience.

our research.:

our research. Feedback is vital in order to shape the film into something that our target audience would want to watch.

Audience:

Audience research

what did we do?:

what did we do? We conducted primary and secondary audience research. Primary refers to us collecting the data ourselves, such as through a survey which we chose to do. Secondary refers to researching the target audiences of similar films in the market.

how did we collect the data?:

how did we collect the data? We created a survey on SurveyMonkey.com to allow audiences to respond to our questions and we could gather research. Online is a much easier method than physically, as it is quicker and more efficient, and also takes away any physical bias a person might have. We developed 9 questions for our audience to answer to find out more about them.

what did we ask?:

what did we ask? We asked 3 demographic questions to establish who and what our audience were: What is your gender? How old are you? Education level? This was to find out the age range of our audience (so we could set an age rating), the predominant gender of our audience (as females are the main audience for our genre) and education level, as this can affect how certain themes are perceived.

what did we ask?:

what did we ask? We then asked 6 psychographic questions to get to know our audience a bit better: Favourite film genre? What marketing elements would convince you to watch a film? How likely are you to view elements of a film you are interested in? How important is it that you can relate to a character? Do you like a divergence from stereotypes? Why do you watch films?

what did we ask?:

what did we ask? We then asked 6 psychographic questions to get to know our audience a bit better. This was to find out what they liked about certain films and promotional products, and their opinions. This would help to mould our film and our marketing campaign around their interests and opinions, to make it fully appealing to them.

my audience.:

my audience. There was an overwhelmingly predominant female response (90%) from our target audience, which would comply with the teenage drama genre as typically females tend to prefer this genre to males. This would mean that whatever we create in our film would have to be appealing to females, but also have some elements that we think would appeal to a male audience also, to keep the balance.

my audience.:

my audience. We found that a majority of our respondents were in the 15-24 age range as specified by audience websites such as Pearl and Dean. There was a very small amount (~11%) of respondents who were below the age of 15, thus whilst we could make our film age rating a U for universal or even PG13, it would not disrupt our main target audience of 15-24. This age range is also very common with teen drama as films of this genre are often based around characters or struggles that this age range can relate to the most.

my audience.:

my audience. I asked for the level of education they had received in order to work out the intelligence level of our audience Whilst this would not usually make a huge difference, it can sometimes have an effect on smaller quips and jokes within a film that certain audiences may not be able to understand. It also can be a substitute for the ABC class/income measurement, as our target audience aged 15-24 may not necessarily have a well paying or full time job. 50% of our target audiences have received a college-level qualification, meaning they are at the expected standard for a 16-19 year old.

my audience.:

my audience. Our results showed us exactly what we hoped for; the top two genres were teen/romance and comedy, with ~48% of respondents listing either of those two as their favourite genre. This is the genre we have chosen; teen drama with elements of romance and comedy. This means we can make a film that will be appealing to the majority of our target audience.

my audience.:

my audience. Over 80% of our target audience would watch a trailer for a film and want to see that film afterwards, which is good as we are making a trailer for our film. Word of mouth was also very popular with 32% of people saying they would watch a film if they had heard positive things about it. Magazines and posters were less popular, but together 32% of people said they would watch a film after having seen either the poster or a magazine for it, which is helpful as this is also what we are making in our task.

my audience.:

my audience. The responses have been worked out using a weighted average, where each answer to the question (e.g., likely/unlikely etc.) has a score attached to it, and the weighted average determines how likely the audience would be to go home and look up each element. Trailers scored 4.46/5 meaning our audience is almost definitely likely to watch the trailer for a film that they are interested in. Posters and magazine covers again are less popular, but fall between the not likely and neither unlikely nor likely category, meaning some people would still go and search for these elements.

my audience.:

my audience. The responses have been worked out using a weighted average. The weighted average for this was 3.59, which puts it close to the Quite Important category; this is as expected, as it is a trait of teen film viewers, but also shows us that to appeal to our target audience we must make our character(s) relatable to our target audience.

my audience.:

my audience. The responses have been worked out using a weighted average. This was to show us whether we should abide to character types and rules or break them and be different to the norm. The weighted average was 4.11, putting the appeal in the 'quite a bit' category, meaning lots of members of our target audience like it when characters are different. Over 50% of people answered that it definitely is appealing, meaning that we should take from this that our characters must not obey previous tropes and rules and must be new and exciting.

my audience.:

my audience. The Uses and Gratifications theory says that audiences watch and enjoy films for four reasons (as listed and explained in the question). The overwhelming response was the Entertainment gratification, meaning over 76% of our audience feel that they get entertained or diverted by films, thus we should make our film trailer enthralling and humorous enough for audiences to be able to do this. Personal Identification was the second most popular at ~35% of respondents, thus we must make sure our characters, story line and location are relatable to audiences. As mentioned before, this is already a characteristic of teen films anyway.

demographic results::

demographic results: Aged 16 Female A college or university student

psychographic results::

psychographic results: Loves teen films/comedies Enjoys viewing marketing material for a film Can be persuaded to watch a film via the marketing campaign Thinks it is important to avoid stereotypes and challenge conventions Thinks it is important to be able to relate to a character Watches films to relate to the characters and escape the real world

pitch presentation::

pitch presentation: During our pitch presentation some interesting points were raised about our audience. Our audience could also feature those who suffer from a mental illness or disorder such as OCD, featured in our film, as they want to see how it is represented. It would be beneficial to target our aimed audience via social media as usage is common amongst our age range. Music is very important in teen films, and can even help draw fans if certain artists are used.

my audience.:

my audience. Other films - primary

Pitch Presentation:

Pitch Presentation feedback

our feedback::

our feedback:

how did you get this feedback? :

how did you get this feedback? We got this feedback by: Creating a PowerPoint presentation Explaining our pitch within it Presenting this to the class Allowing people to add comments and ask questions Collating this feedback and reviewing it

how did you use this feedback?:

how did you use this feedback? As mentioned before, we relied heavily on this feedback as the people in our class fitted our target audience profile. Therefore, when we were given creative criticism, we listened to it and tried to follow it as best we could. Following the feedback that our audience gave at this early stage means that the very basis of our idea, before we develop it further, can be suited to our target audience.

was it useful or insightful?:

was it useful or insightful? We definitely found it was insightful, and especially helpful in guiding us towards making a product that fits our target audience.

was it useful or insightful?:

was it useful or insightful? The feedback regarding not seeing the character’s face was interesting as we had not considered that before. We looked into more posters and found that the majority of film posters, especially teen films, had eye contact in the image, or at least visible eyes and face. This was helpful as we learned that this eye contact is important to help the audience relate to and establish an emotional bond with a character – which fits with our audience profile again.

were any changes made?:

were any changes made?

Rough Cut Screening:

Rough Cut Screening feedback

how did you get this feedback? :

how did you get this feedback?

how did you use this feedback?:

how did you use this feedback?

was it useful or insightful?:

was it useful or insightful?

were any changes made?:

were any changes made?

Final Cut Screening:

Final Cut Screening feedback

how did you get this feedback? :

how did you get this feedback?

how did you use this feedback?:

how did you use this feedback?

was it useful or insightful?:

was it useful or insightful?

were any changes made?:

were any changes made?