marketing mix


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Marketing mix 4P’s:

Marketing mix 4P’s Lecturer : Mr.Wee Student : Ken Class : U83

What is the Marketing mix?:

What is the Marketing mix? Identifying consumer needs and wants in order to develop the product Setting the price Deciding on the best place to sell the product Deciding how on best to promote the product This involves:

Burger King:

Burger King

Product :

Product Product needs to be: Physical attributes of a product Product planning Product development Packaging

Price :

Price Achieve pricing objective Discourage competition Maximise profits

Place :

Place Agents and representative Person-to-person Direct mail


Promotion Advertising Sales promotion Personal selling

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