Principles_of_DesignCRAP

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Principles of Design C.R.A.P .

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Principles of Design Proximity Have you ever been in a room with a lot of people and noticed individuals “clumping together” into smaller groups? People with similar interests gather together.

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Proximity Definition : Closeness/grouping of elements Purpose : Organization Guidelines : Squint eyes and count visual elements Try for less than 3 to 5 elements per page

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Proximity Avoid too many separate elements on a page Don’t stick things in the corners and the middle Avoid leaving equal amounts of white space between elements Don’t create relationships with elements that don’t belong together

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Proximity

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Principles of Design Proximity Alignment Picture a military campus. In what way would people be organized if they got together on a large field?

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Alignment Definition : Organization of elements by lining them up|centrally or according to their edges. Purpose :| Unify and organize the page. Guidelines : Nothing should be arbitrarily placed. Every element should have some visual connection with another element on the page. Avoid using more than one text alignment.

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Alignment

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Alignment

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Alignment

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Principles of Design Proximity Alignment Repetition Organized people tend to be consistent.

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Repetition Definition : Visual elements make sense together|because some pattern can be observed. Purpose : Unify and add visual interest. Guidelines : Be consistent Possibly add elements that can be repeated Find existing repetition and strengthen it Repetitive elements may be a bold font, a thick rule (line), a certain bullet, color, design elements, particular format, shapes, spatial relationships, or something else.

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Repetition

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Principles of Design Proximity Alignment Repetition Contrast Think of this as the opposite of repetition.

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Contrast Definition : creating interest in the printed product by providing variety in the design Purpose : Adds visual interest to a page. Helps organize the information and tells the viewer what is most important or least important.

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Contrast Guidelines : Ways to create contrast include changing: Size Color Value Fonts Emphasis Shape Texture If two items are not the same, make them different. In order to be effective, the difference must be strong.

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Contrast The Tennis Group

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Contrast

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Contrast

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Gestalt Principles 1. link 2. link 3.

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What have you learned? 3.

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What have you learned? 3.