MarketingQuestionnaires

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Types of Questions Marketing Surveys ? ? ? ? ?

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Totally Open : 'What do you think of Diet Water?' Sentence Completion : 'In buying a beverage, the most important thing to keep in mind is __________________'. Word Association : 'Healthy drinks' _________________ 'Good Taste' ____________________ Open Ended

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Dichotomous : 'Do you think Diet Water sounds healthy?' Yes____ No ____ Multiple Choice : What age group are you in? 20 or under _______ 40-49 ________ 21-29 ________ 50-59 _________ 30-39________ 60 or over __________ Close Ended

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Semantic Differential : 'Diet Water' Healthy ----------- Unhealthy Rating Scale (Likert Scale) : The price of Diet Water is ________________. 1. Expensive 2. Somewhat Expensive 3. About Average 4. Somewhat Inexpensive 5. Inexpensive Close Ended (con't)

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1. Does the order of your questioning matter? 2. Multiple Choice categories should be mutually exclusive unless the respondent is to check all that apply. 3. Every question should be answerable by the respondent. 4. Choose wording carefully so that all meanings are clear and that the questions are not leading. 5. Avoid asking 2 questions in one. Design Considerations