Digital Advertising vs TV Advertising

Category: Education

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Slide2: The primary goal of advertising is to reach the right audience and gain attention to make leads. Advertising is of various types and large portion of marketing budget is spent on advertising. It is important to choose the right medium of advertising to reach the audience. Choosing the wrong channel would lead to losses to a great extent. The prominent advertising medium used across the industry is traditional TV Ads or Digital Ads. Companies pay huge amount to get a 2-minute slot at prime time, which is ¾ times greater than the cost involved in producing the Ad. With change in the habits of the individual and the way Digital-Media is embraced by the youth today; digital ads are leading the list with high ROI. The trend in advertising industry clearly indicates that the TV Ads would disappear soon and all the ads will be on the digital media.

Slide3: • Digital Videos are the fast-growing ad format. • Experts predict digital ads to take 25% of the total media share by 2021. • Strong and relevant content is the Key for High ROI. • 70 % of the population is using digital media platforms. • Creates Brand Value. • Revenue from Digital Ads raised 50% more in 2016 compared to previous years. • Beneficial for small business. • The cost of expenditure is relatively less. Why Choose Digital Ads

Slide4: Demographic groups – Age, gender, income, or parental status, for example. Interests – You can advertise to people who are interested in specific topics. Video remarketing – You can serve ads to people who have already visited your website. Placements – You can show your ads on certain channels, videos, apps, websites, or placements within websites. Topics – You can target your videos based on specific topics on YouTube. Keywords – You can show your YouTube ads based on words or phrases related to a YouTube Video. Digitals Ads can be easily classified for the different target markets, and you can also track what happens to your ad after it is broadcasted.

Slide5: It is an indication that companies have to make changes to the marketing plan and adjust their budgets to match the digital advertising.

Slide6: Less expensive Easy to target specific customers Interactive advertisements Demographic information is available Can be easily changed Strong campaigns Tracking and analytical capabilities Data collection and processing capabilities Digital Marketing Benefits

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