Strength In Tough Times

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Magazine Advertising Facts to consider when purchasing ad space

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By: mysoreToday (136 month(s) ago)

Mysore digital magazine . visit http://www.mysore.educhamps.com

Presentation Transcript

Slide 1: 

Magazines Show Strength in Tough Times June 2009

Research shows “The Urban Market Defines Trends” : 

Research shows “The Urban Market Defines Trends” Our demographic has a combined spending power of $845 billion and interests in electronics, music, apparel and beauty products.

Slide 3: 

And So Is the Number of Issues Read Magazine Readership Growing 179.4 189.7 2004 2008 11.0 11.5 2008 Source: MRI, Fall 2008; Base: U.S. Adults 18+ Number of Readers (M) Avg. # of Issues Read/Month Total Adults 2004 Number of Readers (M) 60.5 58.9 12.1 13.1 Age 18-34 Avg. # of Issues Read/Month 2004 2004 2008 2008

Slide 4: 

Subscription Sales at a Ten Year High 310.1 324.8 1999 2008 Source: Averages calculated by MPA from each year’s ABC Publishers Statement, 1999-2008 Subscriptions (M)

Slide 5: 

Number of Consumer Magazines Remains Strong 18,821 2004 2008 20,590 2008 Source: National Directory of Magazines, 2009 Oxbridge Communications Total Magazines Consumer Only 2004 2008 7,188 7,383

Slide 6: 

The Median Age of Magazine Readers is Consistently Younger than the Median Age of Total U.S. Adults Each Medium Indexed to the Median Age of the U.S. Adult Population Source: MRI Spring Reports, 2004, 2008 and 2009

Slide 7: 

Source: Simmons Multi-Media Engagement Study, 2008 Magazines Are #1 Medium of Engagement 200 400 337 318 279 288 315 285 234 212 286 Average Engagement Dimension Scores (100 = Least engaged/500 = Most engaged)

Slide 8: 

Magazine Ad Effectiveness Reaches All-Time High 53% 2005 2008 56% 2008 Source: Affinity VISTA Print Effectiveness Rating Service, 2005-2008 Note: Actions Taken Based on Readers Recalling Specific Ads Ad recall Actions Taken 2005 2008 2005 2009 51% 56%

Slide 9: 

“What medium influences you to start a search for merchandise online?” (% By Medium – Top 3 Highlighted) Magazines Excel in Driving Web Search Source: BIGresearch Simultaneous Media Usage Study (SIMM13), December 2008

Slide 10: 

Magazines Complement Web in Reaching Social Networkers 87 113 65 181 149 Magazines Newspaper Radio Television Internet Top quintile of usage for each medium Source: MRI, Fall 2008 Consumers Who Used Facebook or MySpace in last 30 days (Heavy Users - Indexed to General Population)

FACT: : 

FACT: The percent of African Americans/Blacks who read magazines (86%) is virtually the same as that of the total magazine-reading population.  African Americans/Blacks read more issues per month than general market: 11 issues versus eight issues.

FACT: : 

FACT: Our demographic has a combined spending power of $845 billion and interests in electronics, music, apparel and beauty products… African-American/Black buying power will pass over one trillion dollars in the year 2012.

FACT: : 

FACT: When looking at African-American/Black magazine advertising engagement, research shows that the group recalled ads on average 9% more, and took action in response to advertising 15%, more than all readers did.

Increase your sales… : 

Increase your sales… … AND GRAB YOUR SLICE OF OUR $845 BILLION PIE

Our sales staff is the answer to your challenges, not just an ad buy. : 

Our sales staff is the answer to your challenges, not just an ad buy. Your sales consultant will take the time needed to provide you a cost effective solution to increase your bottom line… not just sell you an ad space, disappear, then call you again when it’s time to renew. So Let’s Get Started Today

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