Poster development

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Poster development:

Poster development By Grace Ray

My Sketch:

My Sketch

Firstly, I created the background by making a solid layer and making it gradient. I then made the gradient shape to circle to represent an image of an eye which is commonly seen in my film trailer. I adapted the colour schemes because these colours were bright and eye catching. In addition, they represented a slight sci-fi genre. I then added another gradient solid layer which went from top to bottom to create the dark bottom of the poster. This enhanced the depth.:

Firstly, I created the background by making a solid layer and making it gradient. I then made the gradient shape to circle to represent an image of an eye which is commonly seen in my film trailer. I adapted the colour schemes because these colours were bright and eye catching. In addition, they represented a slight sci-fi genre. I then added another gradient solid layer which went from top to bottom to create the dark bottom of the poster. This enhanced the depth.

I then took a photo I had taken of Tom and cropped the background using the magic wand tool. I then used the effects as seen below and on the next slides, and adapted the settings to create a faded effect.:

I then took a photo I had taken of Tom and cropped the background using the magic wand tool. I then used the effects as seen below and on the next slides, and adapted the settings to create a faded effect.

Slide5:

The inner shadow gave the photo more of a dark tone, thus creating suspense within the poster.

Slide6:

The drop shadow gave the layer more depth and made it look more mysterious. This is due to shadows having connotations to dark and secretive ideas. It also relates to Peter Pan where he loses his shadow. In this case, he hasn’t lost it but the character has to find out which shadow is real and what is imaginary in his mind.

I then duplicated the layer and moved it to the right so the shoulders overlapped. This emphasised the idea of his two realities.:

I then duplicated the layer and moved it to the right so the shoulders overlapped. This emphasised the idea of his two realities.

Next, I added another photo of Tom and cut out the background by using the magic wand tool. I adapted the effects, as seen above and the next slides, to make this layer seem bolder and to stand out more. I placed this layer in the centre to reflect the idea that h is has to choose between the two realities behind him, almost like the angel and devil on his shoulders.:

Next, I added another photo of Tom and cut out the background by using the magic wand tool. I adapted the effects, as seen above and the next slides, to make this layer seem bolder and to stand out more. I placed this layer in the centre to reflect the idea that h is has to choose between the two realities behind him, almost like the angel and devil on his shoulders.

Slide9:

The bevel and emboss effect made the layer stand out as it gave it more contrast. This is what I desired as this is the main image I wanted the audience to focus on as this is the real character. Whereas the two behind him are just forms of his “broken” mind.

Slide10:

The drop shadow effect creates a dark atmosphere and emphasises that it is not as it seems. This is emphasised by the cryptic shadow undertone which lies within the bright and colourful background.

Slide11:

In addition, I created the title by using the Distorted font from Dafont.com. This emphasises the split of the two realities and gave the poster a more fragmented and eye catching look. I put the colour as a bright white, against the dark background, so the audience can clearly see the name of the film which is most important and the spacing between each letter was large to portray a cinematic effect.

Slide12:

Furthermore, I created the billing block by including the names of who was involved in the production of the film trailer and film. I used the font Skyscraper also found on dafont.com. This font is a stereotypically used in posters which enabled my poster to symbolise a real film poster and look professional. I varied the sizes of the fonts so more important words, like the names of people who helped produce it, stood out more.

Slide13:

I then added the release time of the film to inform the audience of when the film will be available to watch. I chose the Distorted font again for this text to further emphasise the genre of a psychological thriller as the font has a dramatic effect. The spacing was also large between the letters, like the title, to create a cinematic look and to make the poster look professional. I changed the colour to make the colours of the different texts vary and to make the poster stand out more. I chose the turquoise colour as it matched with one of the colours from the background. Consequently, it makes the poster look more aesthetically pleasing due to a creation of a colour scheme.

Slide14:

I then added another text layer which included the official film website. This emphasises the idea of cross media convergence as it is promoting another communication platform between the film and the consumer. I used the distorted font to enhance the genre. In addition, the blue colour was chosen from the background, making the font match the background. I chose not to use the purple as I wanted that to be isolated in the background thus representing an eye, in a post modern way.

Slide15:

Next, I included another text layer which stated which main actor was in the film, to entice the audience to watch it. I also used the distorted font for this text. I warped the text to give it a distorted look which would catch the reader’s attention and add a dramatic effect o the poster. It also matched with the circular background, enhancing he centre of the poster and making the photo of Tom and the symbolism of the eye look important.

Slide16:

Lastly, to give my poster more depth and meaning I changed the layer of the photograph of Tom by adapting the blending level. I changed it to hard light which changed the colour of the photograph thus emphasising that his life is not what it seems. It gave the poster a post modern theme and made it look more creative and unique.

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