Bizzmaxx - Digital Marketing | Social Media

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Company Profile

The Changing World Of Marketing & Sales:

The Changing World Of Marketing & Sales

Challenges in Sales & Marketing:

Challenges in Sales & Marketing

Challenges in Sales & Marketing:

External Sales & Marketing are dealing with big changes in the shift from traditional channels to digital channels More customer awareness due to enormous available information on internet Customers are using social media channels to evaluate companies, brands and products Internal Sales & Marketing have frequent conflicts and compete over resources Sales is notorious for claiming that leads produced by Marketing are useless Marketing is notorious for not understanding the individual customer In 80% of the cases, Marketing and Sales work against each other Challenges in Sales & Marketing

About Bizzmaxx:

About Bizzmaxx

Bizzmaxx:

Bizzmaxx

Bizzmaxx:

Bizzmaxx Marketing Service Provider located in Rotterdam, NL and specialized in Digital Marketing, Lead Generation, Marketing Automation and Marketing & Sales Alignment History: Started 2012 Q1 in generic Business Intelligence staffing – business model not rewarding – changed to Sales Funnel Improvement 2012 Q3 Expertise: Focused around Sales Funnel Improvement such as Marketers, IT experts and Management Consultants. Resources are freelance professionals for consulting, implementation and execution Offerings: Digital Marketing, Lead Generation, Marketing Automation and Marketing & Sales Alignment Delivery model both in the Cloud and On-Premise Business Partner IBM: Marketing Center and SPSS

Core Offerings:

Core Offerings

Core Offerings:

Core Offerings Digital Marketing – Focus on broaden your Online Exposure and support Top-line Growth Lead Generation – Focus on Lead Conversion through Content Marketing and Viral Marketing Marketing Automation – Combination of Real-time Marketing (Focus on Productivity: more Leads, more Prospects and more new Customers) and Business Analytics (Focus on Customer Insight based on Data and Statistics) Marketing & Sales Alignment – Focus on Integration: Marketing and Sales Goals, Execution and Results Find Experts – Provide Expertise in the Areas of Marketing , Information Technology and Management Consultants

Target Audience:

Target Audience

Target Audience:

Target Audience C-Level Managers Business Development Marketing Sales Services Market Segments E-Commerce and Retail Finance Telecom Multinationals with the European headquarters in the Benelux Company Size E-Commerce, Retail and Telecom between # 100 and # 2,000 FTE Finance and Multinationals bigger than # 2,000 FTE

How Can Bizzmaxx Help You?:

How Can Bizzmaxx Help You?

Sales Funnel Improvement:

Sales Funnel Improvement

Sales Funnel Improvement :

Sales Funnel Improvement Main Challenges Insufficient Leads from Website and Social Media Poor cooperation between Marketing and Sales Top of Funnel: Improve Website and Social Media Traffic Social Media Plan to improve Strategic Approach Viral Marketing to improve Reach and Mentions Social Media Analytics to improve Insights Middle of Funnel: Improve Website Conversion E-Books used as Content to generate Leads Will be looking for Video Content Provider to generate Leads Top/Middle of Funnel: Marketing Automation: IBM Marketing Center Top/Middle/Bottom of Funnel: Marketing & Sales Alignment Results Improved Results from Website and Social Media Improved cooperation between Marketing and Sales

Social Media Plan:

Social Media Plan

Social Media Plan:

Social Media Plan Main Challenge – You lack Online Exposure and are therefore missing out on Leads and New Clients Solution: Our Six-step Digital Marketing Plan Current Situation – where are you right now? Goals – what do you want to achieve? Strategy – how do you get there? Tactics – how exactly do you get there? Actions – who does what and when? Metrics – how do you monitor performance? We focus on results Our baseline is meeting your goals If we exceed your goals, we like to share a percentage of your profits If we do not reach your goals, part of your investment will be reimbursed

Lead Generation:

Lead Generation

Lead Generation:

Lead Generation Main Challenge – Your Conversion Rate is low and you don’t generate sufficient Sales Leads Solution: Content Marketing Partner is Content Provider (E-Book Publisher) Provides #100 to #300 E-Books depending on your company size Goal: Converting your website visitors to sales leads Result: Conversion Rate moves from 1-2% to 3-5% Solution: Viral Marketing Partner is Media Technology and Service Provider Provides Buzz and Awareness Management Use Cases: Event Marketing, Product Launch, Talent Acquisition, Sales Campaign Goal: Increase Mentions and Expand Your Reach Result: High Impact Social Media Engagenment

Marketing Automation:

Marketing Automation

Marketing Automation:

Marketing Automation Real-time Marketing and Business Analytics IBM Marketing Center - Cloud-based, all-in-one solution combining customer analytics with real-time marketing Customer Analytics & Real-time Marketing – Combines web/digital/mobile analytics with real-time marketing execution Visitor Data Tracking – Draws on all the digital analytics data that visitors provide Personalized Marketing – Incorporates analytical insight directly into easy-to-use targeting features Marketing & Analytics – Can provide excellent marketing and analytics capabilities now and in the future IBM Marketing Center – Who does what?

IBM Marketing Center:

IBM Marketing Center

IBM Marketing Center:

IBM Marketing Center Cloud-based, all-in-one solution combining customer analytics with real-time marketing IBM ®  Marketing Center is a new software as a service (SaaS) module in IBM’s Enterprise Marketing Management (EMM) suite. It expands IBM EMM’s Digital Marketing Optimization solution with additional marketing execution capabilities, combining digital marketing analytics, A/B testing, email marketing, site personalization, and more, in one intuitive real-time marketing application. IBM Marketing Center primarily uses digital analytics data as input, while enabling clients to import offline customer and sales data as needed. The product is available since September 2012.

Marketing & Sales Alignment:

Marketing & Sales Alignment

Marketing & Sales Alignment:

Marketing & Sales Alignment Main Challenge – The communication gap between Sales and Marketing – with each team working in a silo Solution: Our Eight-step Marketing & Sales Alignment Involve Sales from the start of each campaign Make sure that Sales and Marketing speak a common language Create a single set of goals for both teams Make sure that Marketing understands how Sales is rewarded Attend each other’s meetings Give Marketing access to sales tools Make sure your reporting structures collaboration Look after the relationship We focus on results Our baseline is meeting your goals If we exceed your goals, we like to share a percentage of your profits If we do not reach your goals, part of your investment will be reimbursed

Where Can You Reach Bizzmaxx?:

Where Can You Reach Bizzmaxx?

  Errol S. van Engelen Jan Meertensstraat 30 3065 PB Rotterdam T: +31 10 4134434 M: +31 6 15890800 [email protected] Social Networks on One Page :

  Errol S. van Engelen Jan Meertensstraat 30 3065 PB Rotterdam T: +31 10 4134434 M: +31 6 15890800 [email protected] Social Networks on One Page

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