Music Video Target Audience

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WHO IS THE TARGET AUDIENCE? Our target audience is aimed at boys and girls aged around 16 – 25 who are interested in the music genre of hip-hop. As hip-hop is such a vast genre, the theme of the song can be virtually anything, so depending on the theme of the song, I would have to target a specific gender. I am having thoughts on doing a music video for a song done by Nicki Minaj, which would mean the main target audiences would be 16-25 year old females, however at the same time I am also thinking to do a music video for a song done by an artist name ‘Ab-soul’; this would mean that the target audience would mainly be 16-25 year old males.

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HOW WILL WE ATTRACT OUR TARGET AUDIENCE? One way which I will attract my target audience is first by choosing the right person to perform in my music video; if I choose to do a song which is directed to a female target audience, I would have to hire a young vibrant female. However, if it’s a song directed at a the male audience, I will have to hire a charismatic male to perform in the music video. Another way in which I will attract my target audience is by the type of clothing that my artist is wearing which must be similar to what the target audience wears. However, if my music video is successful, I could take a risk and choose to have the artist wear something which is not the norm in hip-hop in order to start a trend.

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DEMOGRAPHICS Age: The age of my target audience will be aimed from 16-25 years old but specifically teenagers. Gender: This will be aimed at both males and females, but however, like I have already stated before depending on what song I choose to make a music video for that may sway more a more specific gender. Class: This music video will be aimed at all types of classes. Race: our film is aimed at all races. Geographical Location: Our film will be aimed at teenagers who are living in more economically developed countries.

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PSYCHOGRAPHICS Interests: If I choose to do a song from Ab-Soul then it would appeal to male audience mainly who listen to ‘Conscience Hip-hop’ which is a sub-genre of hip-hop. Conscience hip-hop consist of lyrics which talk about a certain subject, which could be life, political views, goals etc. Furthermore, as Ab-soul is branded as a ‘Hipster’ this would appeal more to males who see themselves as hipsters as well. Beliefs: We want our target audience to believe that it is like a true music video that would convince people that it is a real, professional music video. Values: Our music video must have effective use of camera angles and positioning as well as in time, excellent lip synching to make the video a lot more realistic and professional. Our music video must have good types of lighting in the different scenes to make them effective. Interests: If I choose to do a song from Nicki Minaj, females would be the main target audience for our music video as I feel that they would be a target audience who can relate more to the themes of the songs Nicki Minaj makes. This would be songs about love, going out to parties, having fun with friends etc. Beliefs: We want our target audience to believe that it is like a true music video that would convince people that it is a real, professional music video. Values: Our music video must have effective use of camera angles and positioning as well as in time, excellent lip synching to make the video a lot more realistic and professional. Our music video must have good types of lighting in the different scenes to make them effective.