PowerPoint Presentation: Twitter as a business tool What it is and why your business should not get left behind A presentation (of sorts) by Ellis Pratt
PowerPoint Presentation: Twitter..? What's that?
PowerPoint Presentation: It's.... a web site a service a piece of software a data feed …rolled into one
PowerPoint Presentation: Twitter is free to use
PowerPoint Presentation: So how will it help my business?
PowerPoint Presentation: Introduction
PowerPoint Presentation: I'm Ellis
PowerPoint Presentation: I co-own a technical authoring company near London called Cherryleaf
PowerPoint Presentation: We've no connection with Twitter I'm just a Twitter user
PowerPoint Presentation: So let me tell you how you can use Twitter in your business
PowerPoint Presentation: Let's explain what it is
PowerPoint Presentation: You use it to send messages to people & You use it to receive messages from people
PowerPoint Presentation: Type your message here
PowerPoint Presentation: Here are my list of messages received
PowerPoint Presentation: It's a bit like blogging and it's a bit like text messaging
PowerPoint Presentation: You're limited to 140 characters You can also send and receive Twitter messages on your mobile - via SMS text messages
PowerPoint Presentation: You only receive messages from the people you choose to follow
PowerPoint Presentation: Likewise, people must choose to follow you (i.e. receive your messages)
PowerPoint Presentation: So where's the business use?
PowerPoint Presentation: Researching People, Trends and Markets
PowerPoint Presentation: You can follow people you admire, and discover...
PowerPoint Presentation: ...what they are doing You can follow people you admire, and discover...
PowerPoint Presentation: ...what they are looking at today You can follow people you admire, and discover...
PowerPoint Presentation: You can follow people you admire, and discover... ...who they're following
PowerPoint Presentation: ...to learn about new “stuff” before others do You can follow people...
PowerPoint Presentation: ...to become an expert in your field You can follow people...
PowerPoint Presentation: click “follow”
PowerPoint Presentation: and..
PowerPoint Presentation: You can get an alert each time someone posts using a particular word or phrase (e.g. track “small business")
PowerPoint Presentation: For example Here are messages where people have used the words “guide” or “manual”
PowerPoint Presentation: I receive these alerts in GoogleTalk For example Here are messages where people have used the words “guide” or “manual”
PowerPoint Presentation: They could be useful people for me to contact For example Here are messages where people have used the words “guide” or “manual”
PowerPoint Presentation: You can use it to source suppliers
PowerPoint Presentation: There are other sites and software that let you get more out of Twitter
PowerPoint Presentation: Twist allows you to compare the popularity of words used in Twitter messages....
PowerPoint Presentation: ...which could be useful for Search Engine Optimisation Twist allows you to compare the popularity of words used in Twitter messages...
PowerPoint Presentation: Floort.com allows you to carry out surveys and opinion polls
PowerPoint Presentation: Communicating with people
PowerPoint Presentation: You can tell people all the things you are doing quickly and easily
PowerPoint Presentation: You can use desktop applications to send and receive your messages
PowerPoint Presentation: You can use your mobile phone too
PowerPoint Presentation: For example Our contractors can receive details of new opportunities on their mobile phone via Twitter generated text messages It's free!
PowerPoint Presentation: There are even Web sites where you can send audio, video and data files to your Twitter contacts
PowerPoint Presentation: You can set up Twitter so your blogs on your web site get reposted to Twitter and sent to all the people following you on Twitter
PowerPoint Presentation: You can set up Twitter so your blogs on your web site get reposted to Twitter and sent to all the people following you on Twitter My blog… ..gets republished as a Twitter message
PowerPoint Presentation: You can make your Twitter posts appear in lots of different places
PowerPoint Presentation: Here is my Twitter feed on the Cherryleaf Web site
PowerPoint Presentation: It means there's always new content on our site.. ...which visitors (including Google) like Here is my Twitter feed on the Cherryleaf Web site
PowerPoint Presentation: Here are my Twitter posts on our Web site You can present an image of a busy, active site (and business)
PowerPoint Presentation: Here are my Twitter posts on my Ecademy social network profile You can do the same thing on Facebook
PowerPoint Presentation: You can send and receive Twitter messages using Skype
PowerPoint Presentation: Twemes.com can used for reporting on a live event - such as a conference
PowerPoint Presentation: Twemes.com can used for reporting on a live event - such as a conference Delegates and speakers post Twitter messages during the conference
PowerPoint Presentation: & Twemes aggregates them onto a Web page Twemes.com can used for reporting on a live event - such as a conference Delegates and speakers post Twitter messages during the conference
PowerPoint Presentation: Twitter could be useful for internal business communication
PowerPoint Presentation: Telling people where you are As an alternative to email Telling people what you are doing
PowerPoint Presentation: You can load your messages into your calender, and...
PowerPoint Presentation: You can load your messages into your calender, and... Archive your messages Review a sequence of events Track your time
PowerPoint Presentation: Review
PowerPoint Presentation: That's some of the business related things you can do with Twitter
PowerPoint Presentation: 1. It's great for research 2. It's a quick and easy way to communicate, even on the move 3. It could be useful for internal communication too
PowerPoint Presentation: Links www.twitter.com www.twistory.net www.google.com/talk twist.flaptor.com www.twittown.com/twitter4skype
PowerPoint Presentation: Links www.chrisfinke.com/twitslikeme twiddeo.com twitpic.com www.tweet-r.com www.twhirl.org PowerPoint Presentation: Feedback? www.cherryleaf.com
[email protected] www.twitter.com/ellispratt