Why Responsive Web Design is important

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Responsive web design is a technology which enables your website to “adapt” to the changing screen sizes of the device that is used to view.

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Slide1:

Why Responsive Web Design (RWD) Is important

What is RWD?:

What is RWD? Responsive web design is a technology which enables your website to “adapt” to the changing screen sizes of the device that is used to view. It avoids the trouble of zooming in and out of the screen for viewing in different devices. Using RWD helps to avoid creating two versions of the same web page – one for mobile and one for desktop viewing.

Better User Experience:

Better User Experience A user would want to return to a website which is user friendly and where he does not need to worry about zooming the pictures or scrolling unnecessarily for the content. The layout of the site is created in a way where the important content is displayed first followed by the ads and other content. A site which is responsive is said to have a better user experience because a user can view it in his office the same way as in his cell at home.

Cost effective:

Cost effective The cost of making two websites, one for desktop and other for mobile costs more than just making one website and optimize it for both. The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. Thus, in the long term, investing in responsive website design is the smartest decision .

Optimizing for SEO:

Optimizing for SEO The sites which are responsive are SEO friendly as they help with the ranking better. Google has recommended that all sites be responsive as the number of mobile device users is increasing. Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.

Improve conversion rates:

Improve conversion rates Once a site is responsive and is online for mobile devices as well as desktop devices, the conversion rates improve significantly. The more easy to use site is, the more a user would want to stay in it and return for future use. Also, if a site is responsive, it decreases the bounce rate of your site as user would want to stay longer for the content.

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