Developing a 360° Digital Strategy: Developing a 360° Digital Strategy
About Me: About Me
Inconvenient Truths: Inconvenient Truths
It is no longer acceptable for a brand to wait for the audience to visit : It is no longer acceptable for a brand to wait for the audience to visit
Brands must actively communicate to prosper : Brands must actively communicate to prosper
Positive engagement snowballs, arrogance creates stagnancy : Positive engagement snowballs, arrogance creates stagnancy
Lazy marketing… …Ain’t nobody got time for that!: Lazy marketing… … Ain’t nobody got time for that!
What is strategy?: What is strategy ?
Strategy is a plan for obtaining a goal based on the information at hand : Strategy is a plan for obtaining a goal based on the information at hand
Goals need to be S.M.A.R.T.: Goals need to be S.M.A.R.T.
Strategy is a plan for obtaining a goal based on the information at hand : Strategy is a plan for obtaining a goal based on the information at hand
Information at hand are the pieces of information related to the goal that help inform the strategy: Information at hand are the pieces of information related to the goal that help inform the strategy
Information is gained by: Information is gained by
For Example…: For Example…
Sample Strategy: Sample Strategy
Four Core Stages to Building And Running A Digital Strategy: Four Core Stages to Building And Running A Digital Strategy
Planning: Planning
Creation: Creation
Actualisation: Actualisation
Evaluation: Evaluation
Digital strategy means something that will change my bottom line in 3-6 months. Shiv Singh, PepsiCo: Digital strategy means something that will change my bottom line in 3-6 months . Shiv Singh, PepsiCo
This is Social Media: This is Social Media
Content Calendar: Content Calendar
Cloud Computing: Cloud Computing
Project Management Suite: Project Management Suite
Inventory: Inventory
Playbook: Playbook
Channel Mix: Channel Mix
Social Policy: Social Policy
Stay Abreast of Industry Trends: Stay Abreast of Industry Trends
Measuring Social Media: Measuring Social Media
Review: Review No excuse for not developing digital strategy Strategy: A plan for obtaining a goal based on the information at hand 4 core stages to building strategy: 1) Evaluation 2) Planning 3) Actualisation 4) Creation Digital strategy essentials: Content calendar, cloud computing, project management suite, inventory, playbook, channel mix, social policy, education
Next Steps: Next Steps
1) Build An Ark: 1) Build An Ark
2) Listen & Compare: 2) Listen & Compare
3) What’s The Point: 3) What’s The Point
4) Select Success Metrics: 4) Select Success Metrics
5) Analyze Your Audiences: 5) Analyze Your Audiences
6) How Will You Be Human?: 6) How Will You Be Human?
7) What’s Your One Thing?: 7) What’s Your One Thing?
8) Create A Channel Plan: 8) Create A Channel Plan
Some Trends: Some Trends
Mobile Usage Increases: Mobile Usage Increases
Big Data Becomes Easier To Manage: Big Data Becomes Easier To Manage
Social Media Personalizes Your Feeds: Social Media Personalizes Your Feeds
Personalization Becomes A Marketing Priority: Personalization Becomes A Marketing Priority
Google+ Also Becomes A Priority: Google+ Also Becomes A Priority
Can’t Ignore International And Niche Networks: Can’t Ignore International And Niche Networks
Visual Marketing Grows: Visual Marketing Grows
Real Time Marketing Over Campaigns: Real Time Marketing Over Campaigns
Marketers Consolidate Their Mix: Marketers Consolidate Their Mix
Show Me The ROI: Show Me The ROI
Content Marketing Remains The Focus: Content Marketing Remains The Focus
Look Out For Google Glass: Look Out For Google Glass
Simple Immediate Social Integrated Personalized: Simple Immediate Social Integrated Personalized
Review: Review Next steps: 1) Build an ark 2) Listen & compare 3) What’s the point 4) Measure success metrics 5) Analyze your audiences 6) How will you be human? 7) What’s your one thing 8) Create a channel plan Future of digital: Simple, immediate, social, integrated, personalized
In conclusion, when it comes to digital strategy, employ the boldness and improvisation of Gandalf. But temper that with the meticulousness and caution of…: In conclusion, when it comes to digital strategy, employ the boldness and improvisation of Gandalf. But temper that with the meticulousness and caution of…
Thank You!: Thank You ! @ HamzaK