PowerPoint Presentation: The Fundamentals of Great SEO A guide on how to increase rankings & traffic from search engines
PowerPoint Presentation: SEO? Bah, Humbug
PowerPoint Presentation: The Use of Search Engines
PowerPoint Presentation: Growth of Google Queries Currently, there are more than 3 billion searches/day on Google
PowerPoint Presentation: Value of Search Engine Traffic
PowerPoint Presentation: Yes, You Can Compete with the Big Guys
PowerPoint Presentation: Good SEO is Easier than It Looks
PowerPoint Presentation: You Have to Get These Right
PowerPoint Presentation: Before You Get These Right
PowerPoint Presentation: Making Your Site SEO-Friendly
PowerPoint Presentation: Using Wordpress ? You’re 80% of the Way There “( Wordpress ) is a fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80-90% of mechanics of SEO and is the first big step anyone can take towards creating a popular online business.”
PowerPoint Presentation: If You Use Wordpress , Read This
PowerPoint Presentation: Other SEO-Friendly Platforms Include:
PowerPoint Presentation: These Are Less Ideal for SEO
PowerPoint Presentation: Tools to Help with Accessibility
PowerPoint Presentation: Tools to Help with Accessibility
PowerPoint Presentation: RSS: Essential for Bloggers (and anyone producing regular content)
PowerPoint Presentation: XML Sitemaps – Recommend, But Not Always a Must I wouldn’t go so far as to say I recommend against it, just that for many, relatively basic sites and blogs, you don’t need to worry about submitting these (unless you use video, in which case there’s some cool options; we’ll chat about that later in the deck)
PowerPoint Presentation: Keyword Research
PowerPoint Presentation: A Simple Process for Choosing Good Keywords High Volume (many searches/month) Low Competition (weak sites/pages in the top 10) High Value (large % of visitors convert) Ideal Keywords!
PowerPoint Presentation: AdWords : The Best Choice (Most of the Time)
PowerPoint Presentation: Use Exact Match! Be Careful About Phrase + Broad Note the much higher numbers!
PowerPoint Presentation: Google Insights: Interesting Trend Data
PowerPoint Presentation: Analyzing the Top 10 to Determine Difficulty Strong, popular sites w/ targeted titles + content
PowerPoint Presentation: Analyzing the Top 10 to Determine Difficulty Weaker, lesser known sites and non-targeted titles
PowerPoint Presentation: Keyword Difficulty Tool
PowerPoint Presentation: Value of Visits? Use Analytics Data Good proxies for the value of traffic from these sources
PowerPoint Presentation: A Simple Process for Choosing Good Keywords High Volume (many searches/month) Low Competition (weak sites/pages in the top 10) High Value (large % of visitors convert) Google AdWords Gut Feel (or KW Difficulty Tool) Gut Feel (or Analytics Data)
PowerPoint Presentation: How Great Writing and Great SEO Go Hand-in-Hand
PowerPoint Presentation: High Volume Keywords = Content People Want
PowerPoint Presentation: Not Everything Needs to Be Keyword-Targeted
PowerPoint Presentation: The Better Your Content, The Better Your SEO
PowerPoint Presentation: Great Content + SEO + Social Really Works. Great Content + SEO Friendly + Social Sharing + Link Building = Higher Rankings More Readers More Followers More Influence = Virtuous Cycle of Inbound Marketing!
PowerPoint Presentation: Link Building
PowerPoint Presentation: Why Links Matter to Search Engines What You Say About Yourself. What Others Say About You. <
PowerPoint Presentation: What Matters in a Link? Editorially given From a trusted source Uses descriptive anchor text Points to the right page PowerPoint Presentation: What Matters in a Link? <p><a href = http://www.seomoz.org rel =“ nofollow ”> SEOmoz’s Website </a> is a good resource for those seeking to learn more about search engine optimization. </p> Anchor text (tells the engine what this link is about) URL (the link target) Surrounding Text (may provide context on the link’s relevance) Rel =“ Nofollow ” (a tag that indicates search engines shouldn’t trust/count this link)
PowerPoint Presentation: Manual Link Building
PowerPoint Presentation: Link Building through Outreach + Networking
PowerPoint Presentation: “Natural” Link Building Many of these blogs will use the badge and link to the list, because it makes them look good!
PowerPoint Presentation: Link Building & Social Sharing Resources Beginner’s Guide: Chapter 7 – Growing Links & Popularity Link Building Blog Posts on SEOmoz Webinar on Link Building Strategies 101 Ways to Build Links from SEOBook Link Building Presentations on Slideshare The Science of Retweets from Dan Zarrella
PowerPoint Presentation: Social Media & SEO
PowerPoint Presentation: How Social Media Helps SEO Directly
PowerPoint Presentation: Indirect Impacts of Social on SEO All these shares lead to visits, which may lead to links, comments and positive user/usage signals
PowerPoint Presentation: Twitter & Google
PowerPoint Presentation: Result #42 Google UK
PowerPoint Presentation: Result #13 Google US
PowerPoint Presentation: Facebook Correlation of Social Media-Based Factors (data via Topsy API & Google Buzz API) Amazing: Facebook Shares is our single highest correlated metric with higher Google rankings.
PowerPoint Presentation: Facebook and Bing
PowerPoint Presentation: Google+
PowerPoint Presentation: Google+ Anyone logged-in to any Google service will see results like these. Time to get on G+!
PowerPoint Presentation: LinkedIn
PowerPoint Presentation: Other Networks to Consider 10mm 14mm Millions 14mm 6.5mm 2.5mm 500mm 1.5mm
PowerPoint Presentation: A Few Specific SEO Questions
PowerPoint Presentation: What Was Panda? Do I Need to Worry About It?
PowerPoint Presentation: Should I Worry About Spam Comments?
PowerPoint Presentation: Are Scraper Sites a Danger to My SEO? Via Google’s Head of Webspam
PowerPoint Presentation: Can Links from Low Quality Sites Hurt Me? http://www.seomoz.org/blog/what-if-my-competitors-point-spammy-links-to-my-site
PowerPoint Presentation: What About Image Search SEO?
PowerPoint Presentation: What About Local/Maps SEO? Normal Algorithm Maps Algorithm
PowerPoint Presentation: What About Recipe Search?
PowerPoint Presentation: Really?
PowerPoint Presentation: How Do I Get These Cool Results!? That’s my face!
PowerPoint Presentation: What About Those Awesome Video Results?! These are great for driving clicks
PowerPoint Presentation: Want to Dive Deeper on SEO? I Recommend:
PowerPoint Presentation: Just For Fun: Some of My Favorite Google Suggestions & Results!
PowerPoint Presentation: Rand Fishkin, SEOmoz | March 2012 Thank You!