Digital Marketing Course, Training & Certification

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Join our 6 Months / Weeks Digital Marketing Course, Training & Certification at Panchkula. In Digital Marketing, we covers all the aspects of SEO, SMO, SMM, PPC, Affiliate Marketing, Online Reputation management, Google Adsense. 100% Job oriented Training. Free Demo Classes available. Interested students can contact us @ 9803266066 or visit our Institute website EasyWebSolutions.co.in

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Presentation Transcript

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6 Months / Weeks Industrial Training In Digital Marketing Presented By: EasyWebSolutions.co.in 9803266066 9501922388

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9803266066 9501922388

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Introduction To Digital Marketing ❖ What is marketing ❖ How we do Marketing ❖ What is Digital Marketing ❖ Benefits of Digital marketing ❖ Digital marketing platforms and Strategies ❖ Comparing Digital with Traditional Marketing ❖ Defining Marketing Goals ❖ Latest Digital marketing trends ❖ Case studies of Digital Campaigns 9803266066 9501922388

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9803266066 9501922388 Search Engine Optimisation

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Introduction To Search Engine’s ❖ How the search engine works ❖ Components of Search Engines ❖ Google Algorithms ❖ Google Results Page ❖ Panda Penguin Humming Bird Pigeon ❖ Latest Updates in Google ❖ Online Resources 9803266066 9501922388

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Keyword Research and Competition ❖ Introduction to Keyword Research ❖ Types of Keywords ❖ Keyword Research Methodology ❖ Business Analysis Categorization ❖ Google Keyword Planner ❖ New Keyword Ideas ❖ Competition Analysis ❖ Finalizing the Keywords List 9803266066 9501922388

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Onpage Optimization ❖ Introduction to Onpage ❖ What is Webmaster Tools ❖ Verification Process in GWMT ❖ Selection target Location ❖ Onpage Analysis Methodology ❖ Fundamental On-page Factors ❖ Website Speed ❖ Domain name in SEO ❖ URL Optimization 9803266066 9501922388

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Onpage Optimization ❖ Title Tag Optimization ❖ Meta Tags Optimization ❖ Content Optimization ❖ Sitemaps Generation ❖ Using Robot.txt in Site ❖ URL Redirecting Techniques ❖ Canonical Links ❖ Rich Snippets 9803266066 9501922388

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Offpage Optimization ❖ What is Link Building ❖ Types of Linking Methods ❖ DoFollow Vs. NoFollow ❖ Link building Guidelines ❖ Linking Building Methodology ❖ Links Analysis Tools ❖ Directory Submissions ❖ Local Business Directories 9803266066 9501922388

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Offpage Optimization ❖ Social Bookmarking ❖ Using Classifieds for Inbound traffic ❖ Question and Answers ❖ Blogging Commenting ❖ Guest Blogging ❖ Press Releases ❖ Link Building Resources 9803266066 9501922388

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Local SEO ❖ What is Local SEO ❖ Importance of Local SEO ❖ Submission to Google My Business ❖ Completing the Profile ❖ Local SEO Ranking Signals ❖ Local SEO Negative Signals ❖ Citations and Local Submissions 9803266066 9501922388

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Penguin Recover Process ❖ Symptoms of Penalty ❖ Analyze which update hit the Site ❖ Compare the Before/After data ❖ Panda recovery process ❖ Penguin recovery process ❖ Mobile friendly update ❖ DisAvow Tool 9803266066 9501922388

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SEO Reporting ❖ Website Position Analysis ❖ Website Monthly Reports 9803266066 9501922388

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9803266066 9501922388 Google Adwords

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IntroductionGoogle Adwords ❖ Introduction to Paid Marketing ❖ Google Account setup ❖ Interface Tour and Billing Settings ❖ Account Structure ❖ Campaigns settings ❖ AdGroup setup ❖ Keyword Match Types ❖ Keyword Research Tools 9803266066 9501922388

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IntroductionGoogle Adwords ❖ Understanding Ad Auction ❖ What is Quality Score ❖ Factors to improve Quality Score ❖ Types of CPC’s ❖ Bidding strategies ❖ Ad Formats ❖ Ad Guidelines ❖ Ad Extensions 9803266066 9501922388

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IntroductionGoogle Adwords ❖ What is DSA ❖ Create a DSA Campaign ❖ What is Conversion ❖ Implementing conversion tracking ❖ Calculating ROI ❖ Segments and Filters ❖ Search Terms and Ad Auctions ❖ Customization Tools 9803266066 9501922388

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IntroductionGoogle Adwords ❖ Reporting ❖ Access Levels ❖ Change History Tool ❖ My Client Centre ❖ Google AdWords Editor Tool ❖ Introduction to Bing Ads ❖ Difference between Bing and Google ❖ Exporting the Campaigns ❖ Bing Certifications 9803266066 9501922388

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Display Advertising ❖ What is Display Advertising ❖ How Display Ads Works ❖ Benefits of Display Advertising ❖ Creating a Display Campaign ❖ Bidding Strategies ❖ Targeting Option in Display Network Keyword Based ❖ Interest and Remarketing Topics 9803266066 9501922388

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Display Advertising ❖ Placements Targeting Demographics ❖ Exclusion options ❖ Ad Formats and Sizes ❖ Examples of Good and Bad Ads ❖ Display Ad Builder ❖ Display Planner Tool ❖ Display campaign reporting 9803266066 9501922388

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Display Advertising ❖ Conversion Tracking ❖ Remarketing in AdWords ❖ Benefits of Remarketing Strategy ❖ Building Remarketing List Custom Targets ❖ Creating Remarketing Campaign 9803266066 9501922388

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Google Shopping Ads ❖ What is Shopping Campaign ❖ Benefits of Shopping campaign ❖ Google Merchant Center account ❖ Product Feeds ❖ Types of Product Feeds ❖ Setting up and organizing your Shopping campaign ❖ Best practices for shopping ads 9803266066 9501922388

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Mobile Marketing ❖ Growth in Mobile Industry ❖ Benefits of Mobile Marketing ❖ Mobile Marketing Goals ❖ Creating a Mobile Website ❖ App Creation Strategy ❖ Mobile Search Ads ❖ Mobile Call Only Campaigns 9803266066 9501922388

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Mobile Marketing ❖ Mobile Apps Install Campaign ❖ Mobile Apps Engagement Campaign ❖ Promoting Site in Mobile Apps ❖ Targeting Options in Mobile Apps ❖ Mobile Ad Formats ❖ Conversion Tracking ❖ Reporting in Mobile Ads 9803266066 9501922388

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Video Marketing ❖ Importance of Video Marketing ❖ Create a Video Campaign ❖ Location Targeting ❖ Bidding Strategies ❖ Creating Targeting Groups ❖ Targeting Options in Video Ads ❖ Types of Ad Formats ❖ Measuring the Results of Campaign ❖ Best Practices of Video Ads 9803266066 9501922388

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Google Adwords Certifications ❖ Introduction to Certifications ❖ Types of Certifications ❖ Register on Google Partners ❖ Exam Format and Sample Questions ❖ Recommended Books 9803266066 9501922388

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9803266066 9501922388 Social Media Marketing

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IntroductionSMM ❖ What is Social Media ❖ SMM Vs. SMO ❖ Benefits of using SMM ❖ Social Media Statistics ❖ Why use Social Media Marketing ❖ Social Media Strategy ❖ Impact of Social Media on SEO 9803266066 9501922388

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Facebook Marketing ❖ Facebook account setup ❖ Personal account properties ❖ Facebook marketing strategy ❖ Competition analysis ❖ Facebook business page setup ❖ Types of Business pages ❖ Cover photo designing 9803266066 9501922388

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Facebook Marketing ❖ Increase the Likes to page ❖ Page management options ❖ Types of Posts and Statistics ❖ Dimensions in Posts ❖ Creating a post strategy ❖ Examples of Creative Posts ❖ User engagement metrics 9803266066 9501922388

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Facebook Marketing ❖ Facebook Insights ❖ Facebook Groups ❖ Facebook Apps creation ❖ Integration FB in Site 9803266066 9501922388

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Facebook Advertising ❖ What is Facebook Advertising ❖ Types of Promotions ❖ Audience Targeting ❖ Advanced Audience Targeting ❖ Bidding Strategies ❖ Ad Formats ❖ Ad Dimensions and Rules 9803266066 9501922388

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Facebook Advertising ❖ Remarketing Strategy ❖ Conversion Tracking 9803266066 9501922388

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YouTube Marketing ❖ What is Video Marketing ❖ Statistics of Video Marketing ❖ Creating Channel in YouTube ❖ Customizing the YouTube Channel ❖ Create video marketing strategy ❖ Viral video examples ❖ Upload the first video 9803266066 9501922388

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YouTube Marketing ❖ How to optimize the video ❖ Custom settings in videos ❖ YouTube Engagement Metrics ❖ Increasing Subscribers ❖ Annotations and Cards ❖ How to use Playlists ❖ Understanding copyrights and spam 9803266066 9501922388

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YouTube Marketing ❖ YouTube Studio ❖ YouTube Analytics 9803266066 9501922388

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Twitter Marketing Ads ❖ What is Twitter ❖ Benefits of Twitter ❖ How brands use Twitter ❖ Profile creation and management ❖ Customizing the profile ❖ Types of Tweets and Statistics ❖ Content strategy for Twitter 9803266066 9501922388

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Twitter Marketing Ads ❖ Post your First Tweet ❖ Analysis of Big Brands ❖ Twitter Contests ❖ What is Hashtag ❖ Hashtags and its uses. ❖ Tools for Twitter marketing ❖ Twitter Analytics 9803266066 9501922388

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Twitter Marketing Ads ❖ Twitter Advertising ❖ Types of Campaigns ❖ Audience Targeting ❖ Bidding Strategies ❖ Reporting 9803266066 9501922388

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Google+ Marketing ❖ Benefits of Google+ in SEO ❖ Creating Profile ❖ Managing Connections ❖ Creating Google+ Page ❖ Types of Pages ❖ Content Strategy and Statistics ❖ Posting on Google+ 9803266066 9501922388

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Google+ Marketing ❖ Increasing the Reach and Followers ❖ Linking Google+ with Site ❖ Google+ Badge Integration ❖ Google+ Groups 9803266066 9501922388

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LinkedIn Marketing ❖ What is LinkedIn ❖ Benefits of LinkedIn Network ❖ Create a LinkedIn profile ❖ Optimizing the profile ❖ Skills and Endorsements ❖ Recommendations in LinkedIn ❖ Creating new connections 9803266066 9501922388

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LinkedIn Marketing ❖ Posting content in profile ❖ LinkedIn Groups ❖ Finding Jobs in Linkedin ❖ Creating company page ❖ Customization of page ❖ Posting in LinkedIn Page ❖ Advertising in LinkedIn 9803266066 9501922388

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InstaGram Marketing ❖ What is InstaGram ❖ InstaGram statistics ❖ How Brands use InstaGram ❖ Creating InstaGram Account ❖ Tour of InstaGram App ❖ Content strategy and Tips ❖ Picture Dimensions 9803266066 9501922388

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InstaGram Marketing ❖ Filters in InstaGram ❖ Using Hashtags ❖ Popular Brands on InstaGram ❖ Advertising options in InstaGram 9803266066 9501922388

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Pinterest Marketing ❖ What is Pinterest ❖ How brands use Pinterest ❖ Creating a Pinterest Account ❖ Customizing the Profile ❖ Pinterest Strategy ❖ Boards in Pinterest ❖ Pins and Links 9803266066 9501922388

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Pinterest Marketing ❖ Generating Engagements ❖ Using InfoGraphics ❖ Integrating Pinterest in Site ❖ Engagement Metrics for Pins ❖ Pinterest Analytics 9803266066 9501922388

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Email Marketing ❖ What is Email Marketing ❖ Importance of Email Marketing ❖ Popular Email Marketing Software’s ❖ Email Marketing Goals ❖ Introduction to MailChimp ❖ MailChimp pricing structure ❖ Account setup and settings 9803266066 9501922388

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Email Marketing ❖ Email marketing strategy ❖ Creating a Subscriber List ❖ Integration of Forms in Site ❖ Import subscribers in list ❖ Types of Email marketing campaigns ❖ Creating an Email Campaign ❖ What is Newsletter 9803266066 9501922388

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Email Marketing ❖ Design a Newsletter ❖ Reports ❖ Marketing Automation 9803266066 9501922388

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Online Reputation Management ❖ What is ORM ❖ Why we need ORM ❖ Examples of ORM ❖ Areas to analyze in ORM Search Engine Results Blogs Websites Reviews Complaints Complaint sites Social Media 9803266066 9501922388

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Online Reputation Management ❖ Generate a ORM Report ❖ What we need to do in ORM ❖ Monitor Search Results ❖ Monitor Complaint sites ❖ Monitor Reviews ❖ Monitor Sites and Blogs ❖ Monitor Social Media 9803266066 9501922388

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Online Reputation Management ❖ Case Study ❖ Tools for Managing Reputation 9803266066 9501922388

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Google AdSense ❖ What is Google AdSense ❖ How it Works ❖ Top AdSense Earners Global / India ❖ AdSense Guidelines ❖ Website ideas for online earning ❖ Finding a Proper Niche ❖ Types of AdSense Account 9803266066 9501922388

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Google AdSense ❖ AdSense Interface Tour ❖ Create your First Ad ❖ Ad Formats and Sizes ❖ Bidding Models ❖ Custom Channels ❖ Ads limits in a page ❖ Adding Code in site / Using Plugin 9803266066 9501922388

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Google AdSense ❖ Blocking Ads ❖ AdSense Optimization Tips ❖ Recommended Books 9803266066 9501922388

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Affiliate Marketing ❖ What is Affiliate Marketing ❖ How Affiliate marketing works ❖ How to Find Affiliate Niche ❖ Top Affiliate Marketing networks ❖ Affiliate marketing networks in India ❖ Affiliate marketing payment models ❖ Affiliate marketing in E-commerce 9803266066 9501922388

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Affiliate Marketing ❖ Apply for Affiliate Marketing network ❖ Understanding the dashboard ❖ Promoting the Affiliate products ❖ Methods of Promotions ❖ Reports and ROI ❖ Best resources for affiliate marketing 9803266066 9501922388

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For More Details Visit www.EasyWebSolutions.co.in

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