2019 Top 4 OTT Video Streaming Trends

Category: Entertainment

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2019 Top OTT Video Streaming Trends Trend 1- Hybrid Monetization Models ● OTT streaming platform are operated on three different models. .i.e. AVOD TVOO SVOD. ● The AVOD model suits ​YouTube ​ perfectly well as it has a massive audience. ● SVOD payment model is most popular in terms of revenue. ● TVOD payment model offers to download the content of your choice. Exponential growth is expected in the long-run for OTT platform players adopting hybrid payment models as they enable selling content at a higher average price. Trend 2- Rising Demand for Digital Originals ● Millennials and Generation Z subscribers choose an OTT platform on the basis of the original and exclusive content it offers. ● Netflix the largest OTT video streaming platform on the planet with over 140 million international subscribers. ● Netflix 2019 content budget could be as high as 15 billion. Fact: “According to Parrot Analytics’ Global Television Demand Report 2018 SVOD platforms in combined released 319 new digital original series in 2018.”

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Trend 3- Intensive Competition Leading to Content Fragmentation ● Increasing content fragmentation is another video OTT streaming platform trend. ● Disney’s current deal with Netflix ends in 2019. ● You would have to take another subscription for Disney+ to watch its exclusive content. Fact: “The Content Discovery study by PwC has found that video content discovery is a bigger pain point and a source of frustration for consumers than finding other types of media.” Trend 4- Mobile Surpassing TV as the Primary Content Consumption Channel ● Mobile is fast emerging as the dominant growth channel for audio and video content distribution. ● 30 of the initial Netflix sign-ups occur on mobile devices. . ● The arrival of 5G would foster the growth of technologies like ​AR/VR ​ in OTT video streaming as users will get more data faster” Fact: “According to a report from eMarketer over 75 of worldwide video consumption occurs on mobile devices.” Reason behind the ​popularity of OTT streaming platforms like Netflix Amazon Prime Video Hulu HBO Disney+ etc. is unlimited access to high quality content. In 2019 there are over 182 million OTT subscribers in the United States that’s more than half of the country’s population. That’s why over the top content is fast emerging according to e-marketer.

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