Creating a Social Media Marketing Plan

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Social Media Marketing Bootcamp : 

Social Media Marketing Bootcamp Session - How to create a Successful Social Media Marketing Action Plan?

Action Plan : 

Action Plan Endless Communications! Multiple Channels! Limited Time :-( How can I create a workable plan?

Keep Big Picture Alive! : 

Keep Big Picture Alive! Channels, Positioning & Message Business Objectives Target Audience Results are going to take time. Having the big picture ensures that you stay focused and keep the momentum going!

It’s Addictive! : 

It’s Addictive! Selling drugs require high level of integrity! Do not avoid it. Discipline yourself.

Slide 5: 

Keep track of %age of time you are spending on Social Media for Business It’s OK to Drift - Bring yourself back

Slide 6: 

Information Overload - Do not aim for 100%! Stay focused on “Relevancy” and “Credibility”

Slide 7: 

Prefer “Moderating” over “Leading”

Slide 8: 

Use tools for “Listening” and “Engaging”

Options to Create Game Plan : 

Options to Create Game Plan Few Resources, Immediate but Limited Results More Resources, Higher Gains but Long Term

Few Resources, Immediate but Limited Results : 

Few Resources, Immediate but Limited Results Purpose: Use SMM to Monitor existing conversations and create short term visibility Listen, listen and listen Respond appropriately at appropriate channels Post on Discussion forums Comment on Blogs, groups, pages and articles

Few Resources, Immediate but Limited Results : 

Few Resources, Immediate but Limited Results Purpose: Use SMM to Monitor existing conversations and create short term visibility Efforts Required: Online Marketing Strategy Creation: 5% Content Writing and Population: 30% Listening and Responding : 70% Monitoring and Measuring: 5%

More Resources, Higher Gains but Long Term : 

More Resources, Higher Gains but Long Term Purpose: Use SMM to build Sustainable long term Marketing channels Create new Pages, Groups, Blog, Twitter accounts. Creating Viral Messages Participant Extensively on Discussion Forums, LinkedIn Answers and User groups. Explore new Platforms like Tagged, Plaxo Article and whitepaper Marketing and Submissions. Experiment, experiment and experiment.

More Resources, Higher Gains but Long Term : 

More Resources, Higher Gains but Long Term Purpose: Use SMM to build Sustainable long term Marketing channels Efforts Required: Online Marketing Strategy Creation: 10% Content/Viral Creation and Population: 50% Listening and Responding : 20% Promotion: 10% Monitoring and Measuring: 10%

Thank You! : 

Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | [email protected]

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