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Search Engine Optimization v/s Social Media Optimization SEO refers to Search Engine Optimization and it mainly focuses on placing the brand in high ranking in the search results page of a search engine. SMO is Social Media Optimization and it is a part of SEO as it helps you increase your online presence and reputation through different social media and other platforms. SEO and SMO both are used to maximize your ROI and achieve your goals. 1. Link Building: Link building is very important in SEO to increase your rankings but SEO is benefitted from good SMO. SMO naturally builds backlinks and filters high- quality traffic towards your content. All the efforts can be maximized and revenue can be generated through SEO and SMO strategies. 2. On Page: SEO on page strategies helps in ranking for a certain search term. These strategies include creating good content adding multimedia content targeting specific keywords optimizing search results etc. whereas SMO strategies include grabbing the attention of the public and using appropriate headers and hashtags. 3. Titles: In SEO the title tag of a page tells the search engine what a page is about and conveys a great deal of load in the rankings. In SMO the title is used to grab the attention of the users so that the click-through rate is increased. 4. Content: It is important to have quality content in SEO as it helps in rankings. Link building social media etc. strategies have to be adopted for maximum results. In SMO it is important to have quality content to grab attention and to hold people’s interest. Content in SMO includes all the images videos text etc. 5. Analysis: Analysis is very important in both SEO and SMO. In SEO we get to know the impact of the positive and negative changes on the site’s rankings and in SMO the analysis is necessary so that we can get to know what type of content draws interest and attention of the public.

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6. Results: Results from SMO can be seen faster than from SEO because SEO is a long-term strategy and SMO results can be seen through shares likes etc. SEO and SMO both work together rather than separately. Both of them play their part in different ways and are very important. SMO makes a definitive direct association among business and consumer and SEO helps to keep up the association for a long time. Therefore both of them aim for generating as much traffic to the Website as possible. Source: https://www.digitalcappuccino.com/blog/search-engine-optimization- v-s-social-media-optimization/