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hindustan Uniliver Limited

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CHAMELI DEVI SCHOOL OF MANAGEMENT Assignment Report on Hindustan Unilever Limited

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Contents Introduction/Background Company history and executive summary where he/she is working. Executive summary of the companies with his role where she/he has worked. Strategic organizational structure of the current company. SWOT Analysis of the CEO Major Contribution/s of the CEO in the company Summery Conclusion

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Hindustan Unilever Limited ( HUL ) ( BSE : 500696 ) is India's largest consumer goods company based in Mumbai,Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products . In 2007, Hindustan Unilever was rated as the most respected company in India for the past 25 years by Business world. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories.It has over 35 brands. The company has a distribution channel of 6.3 million outlets. HUL has the largest number of brands in the Most Trusted Brand List. Introduction

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Formed in 1933 as Lever Brothers India Limited. It came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers(Hindustan Vanaspati Mfg. Co.Ltd. and United Traders Ltd) The company was renamed in June 2007to Hindustan Unilever Limited´ Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products. Background & History

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HLRC-SET UP IN 1958. INDIAS LARGEST FMCG. MARKET CAPITALISATION OF $6,660 MILLION CEO-DOUGLAS BAILEY SALES-RS.10,000 CRORE. CATEGORY-20 CO.(home & personal care, food &beverages),80 FACTORIES. EMPLOYEE-41000,MANAGER-1350. EQUITY SHARES-51.55%. 2000 SUPPLIERS. 200 SCIENTISTS & TECHNOLOGISTS. Company Profile

Swot Analysis Of HUL :

Swot Analysis Of HUL Mission Unilever’s mission is to add vitality of life. They meet everyday needs foe nutrition,hygiene,and personal care with brands that help people feel good,look good and get more out of life. Vision To earn the love and respect of india, by making a real diffrences to every indian.

Swot Analysis Of HUL :

Swot Analysis Of HUL Innovation In their scientific innovation to meet consumer needs they will respect the concerns of their consumers and society.They will work on the basis of sound science applying rigorous standards of product safety.

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Strengths- Strong brand Portfolio, price quantity & variety. Innovative aspects. Solid base of the company. Corporate social responsibility. Weakness- Strong competitors. Low export level. High price of some products. High advertising costs. Swot Analysis Of HUL

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Opportunities- . Large domestic market. 2.Untapped rural market. 3.Chngeing lifestyle & rising income level, i.e.increasing per capita income of consumers. Threats- Tax & regulatory structure. Slowdown in economy can have an impacton FMCG industry. Loosing market share due to New Entrants ITC Ltd-one of the biggest threats Mimic of Brands Removal of import restrictions resulting inreplacing of domestic brands. Swot Analysis Of HUL

HUL Products & Brands :

HUL Products & Brands Personal Care Personal Wash Lux Lifebuoy Liril Hamam Breeze Dove Pears Rexona Skin Care Fair & Lovely Pond’s Hair Care Sunsilk Naturals Clinic Oral Care Pepsodent Close-up Deodorant Axe Rexona Cosmetics Lakme

HUL Products & Brands :

HUL Products & Brands Food Tea Brook Bond Lipton Foods Kissan Knorr Annapurna Coffee Bru Ice Cream Kwality walls

HUL Products & Brands :

HUL Products & Brands Laundry Surf Excel Rin Wheel Water Treatment PureIt

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India : Opportunities and challenges HUL : Well positioned to create substantial value 1 2 India:Opportunity & Challenges

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Increasing per capita income drives FMCG growth A large differentiated segment of consumers Evolving trade structure Opportunity to grow consumption and penetration Potential inflection points 1 India : Opportunities and challenges

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An unmatched brand portfolio Innovation and R&D capabilities to straddle the pyramid Versatile distribution network with multi-channel capabilities Track record of building profitable mass market brands Combining corporate responsibility and business strategies to aid the development of rural India HUL : Uniquly Positioned 2 Strong local talent base

Major Competitors Of HUL:

Major Competitors Of HUL Procter and Gamble (P&G) India : P&G HYgielth Care Ltd.(PGHH) and Gillette india Ltd. Godrej Consumer Products Ltd.(GCPL): It has two segments: Soap (64% of revenues) and Personal care. GSPL is second largest soap player in india after HUL with a market share of 9.2% Personal carincludes hair care products, shaving ceeam and other toiletries. Dabur India Limited : Dabur India Limited is an India-based fast moving consumer goods company which deals with healthcare,personal care and food products.

Major Competitors Of HUL:

Major Competitors Of HUL Colgate-Palmolive (India) Limited: It manufactures the range of products marketed under the colgate which include orel care products and palmolive (Skin care and hair care products) brand names. Marico Limited: Marico has a portfolio on high margin “beauty and Wellness” Platform which include hair oils, shops, edible oils, skin care etc.

Strategic organizational structure:

Strategic organizational structure Markets Strategies: Robust FMCG market growth, particularly rural markets ; expected to continue International companies seeking market position Growth in Modern trade offers a great opportunity Invest behind our brands and deliver consumer value Input inflation is an on-going challenge - the business remains focused on driving cost saving initiatives and effecting selective price increases

Strategic organizational structure:

Strategic organizational structure Strategies for The New India: With current trends and the company’s core competencies in mind, Hindustan Lever Limited has two broad growth strategies it can pursue at each end of its value web: Enable Agriculture and Connect Consumers. HLL currently sits between agricultural production and retail sales, working primarily as a processor, marketer and distributor of branded consumer health and beauty, home cleaning and packaged food products. In its current position, it touches both ends of the value web yet has a strategic stake in neither. These two broad strategies will look to grow HLL revenues by fulfilling unmet needs in the market as well as shore up their strategic position

Strategic organizational structure:

Strategic organizational structure Connect Consumers: At the other side of the value web, in the retail and consumer sales sector, Hindustan Lever has a window of opportunity to be a dominant player in the urban retail grocer business. This rapid and tremendous rise in the size and buying power of the middle-class consumer population has created a vast need for aspirational and branded products. HLL is already capitalizing on this need in some ways by introducing premium health and beauty products. However, further rewards can be reaped by directly entering the retail business and by producing a new wider range of branded consumer products. More specifically, HLL can pursue two system strategies to address unmet needs in the market: HLL Retail and HLL Branded Food.

Strategic organizational structure:

Strategic organizational structure Connect Customers Value Web: Connect Customers is an aggressive strategy that moves to make them a dominant player in the retail grocer market. While current grocer chains currently exist in some cities, HLL will move quickly to maximize their new chain’s reach and product variety. In so doing, they will introduce a new node to the value web and deliver a new type of retail experience, offering and price to Indian middle-class consumers while leveraging HLL’s scale and process mastery. Branded food will leverage Hindustan Lever’s expertise in innovation, marketing, sales, and distribution to generate and market new branded consumer food products. Through this effort, HLL could solidify its position as the number one brand in India.

Executive Summery Of Company :

Executive Summery Of Company BOARD OF DIRECTORS Mr. Harish Manwani Chairman Mr. Nitin Paranjpe Managing Director and Chief Executive Officer

Executive Summery Of Company :

Executive Summery Of Company Mr. Sridhar Ramamurthy Executive Director Finance & IT and Chief Financial Officer Mr. Pradeep Banerjee Executive Director, Supply Chain Mr. A. Narayan I ndependent Director

Executive Summery Of Company :

Executive Summery Of Company Mr. S. Ramadorai I ndependent Director Dr. R. A. Mashelkar I ndependent Director Mr. O. P. Bhatt Independent Director

Executive Summery Of Company :

Executive Summery Of Company MANAGEMENT COMMITEE Mr. Nitin Paranjpe Managing Director and Chief Executive Officer Mr. Sridhar Ramamurthy Executive Director, Finance & IT and Chief Financial Officer

Executive Summery Of Company :

Executive Summery Of Company Mr. Hemant Bakshi Executive Director, Home and Personal Care Ms. Geetu Verma Executive Director, Foods

Executive Summery Of Company :

Executive Summery Of Company Mr. Manish Tiwary Executive Director, Sales and Customer Development Mr. Pradeep Banerjee Executive Director, Supply Chain

Executive Summery Of Company :

Executive Summery Of Company Ms. Leena Nair Executive Director, Human Resources Mr. Dev Bajpai Executive Director, Legal and Company Secretary

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Executive summary of the companies with his role where she/he has worked Mr.Harish Manwani Chairman Directorship in other Companies Indian School of Business Citigroup India Advisory Board Whirlpool Corporation Membership / Chairmanship of Board Committees in other Companies Whirlpool Corporation Corporate Governance and Nominating Committee – Member Finance Committee – Member

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Executive summary of the companies with his role where she/he has worked Mr.Nitin Paranjpe CEO & MD Of HUL Directorship in other Companies Kimberly Clark Lever Private Limited Hindustan Unilever Vitality Foundation Bhavishya Alliance Child Nutrition Initiatives Bombay Chamber of Commerce & Industry Breach Candy Hospital Trust Federation of Indian Chamber of Commerce and Industry Membership / Chairmanship of Board Committees in other Companies Nil

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Executive summary of the companies with his role where she/he has worked Mr.Sridhar Ramaurthy Executive Director,Finance & IT and Chif Financial Officer Directorship in other Companies Unilever India Exports Limited Pond's Exports Limited Hindustan Unilever Vitality Foundation Membership / Chairmanship of Board Committees in other Companies Pond’s Exports Limited Audit Committee – Chairman

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Executive summary of the companies with his role where she/he has worked Mr.Adityan Narayan Independent Director Directorship in other Companies LIC Nomura Mutual Fund Asset Management Company Limited BOC India Limited Membership / Chairmanship of Board Committees in other Companies LIC Nomura Mutual Fund Asset Management Company Limited Audit Committee – Member

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Executive summary of the companies with his role where she/he has worked Mr.S.Ramadorai Independent Director Directorship in other Companies Tata Consultancy Services Limited Tata Industries Limited Tata Technologies Limited CMC Limited Piramal Healthcare Limited Tata Elxsi Limited Tata Teleservices (Maharashtra) Limited Computational Research Laboratories Limited Tata Communications Limited Tata Advanced Systems Limited Asian Paints Limited BSE Limited

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Executive summary of the companies with his role where she/he has worked Mr.R.A.Mashelkar Independent Director Directorship in other Companies Reliance Industries Limited Tata Motors Limited Thermax Limited KPIT Cummins Infosystems Limited Piramal Healthcare Limited Vyome Bioscience Private Limited Sakal Papers Private Limited IKP Centre for Technologies in Public Health IKP Knowledge Park Reliance Gene Medix Plc

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Executive summary of the companies with his role where she/he has worked Mr.R.A.Mashelkar Independent Director Membership / Chairmanship of Board Committees in other Companies Reliance Industries Limited Audit Committee – Member Tata Motors Limited Audit Committee – Member KPIT Cummins Infosystems Limited Remuneration Committee – Member Piramal Healthcare Limited Audit and Risk Committee – Member

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Executive summary of the companies with his role where she/he has worked Mr.O.P . Bhatt Independent Director Directorship in other Companies Oil and Natural Gas Corporation Limited Tata Consultancy Services Limited Membership / Chairmanship of Board Committees in other Companies Oil and Natural Gas Corporation Limited Audit and Ethics Committee – Member Shareholders’ / Investors’ Grievances Committee – Member Project Appraisal Committee – Chairman Heath, Safety and Environment Committee – Member Financial Management Committee – Member

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Executive summary of the companies with his role where she/he has worked Mr.Pradeep Banerjee Executive Director,Supply Chain Directorship in other Companies Unilever Nepal Limited Unilever India Exports Limited Membership / Chairmanship of Board Committees in other Companies Nil

Strategic organizational structure:

Strategic organizational structure Reseller sells to consumer through small markets HLL Reseller receives food from distributor and pays processor Connect Customers Value Web HLL sells to consumers through larger, branded outlets Food Money Information/ Resorces

Swot Analysis Of CEO:

Swot Analysis Of CEO H NITIN PARANJPE: CEO & MD Of HUL

Swot Analysis Of CEO:

Swot Analysis Of CEO Mr. Nitin Paranjpe (49) joined the Company as a Management Trainee in 1987. In his early years in the Company, Mr. Paranjpe worked as Area Sales Manager - Detergents and then Product Manager - Detergents. In April 1996, he became the Branch Manager - Chennai and in February 1999 he was appointed as a member of the Project Millennium Team. In 2000, he moved to Unilever London, and was involved in a review of the organisation structure. During 2001, he was an Executive Assistant to the Chairman and Executive Committee in Unilever London. On his return to India in 2002, Mr. Paranjpe became the Category Head - Fabric Wash and Regional Brand Director (Asia) for several Laundry and Household Cleaning (HHC) brands. In 2004,he became Vice President - Home Care (Laundry & HHC) India,responsible for the Home Care business. He was appointed asthe Executive Director for the Home & Personal Care businessin March 2006.

Swot Analysis Of CEO:

Swot Analysis Of CEO Mr. Paranjpe was appointed as the Managing Director and Chief Executive Officer of the Company in April 2008. He is also an Executive Vice President of Unilever Companies in South Asia. Mr. Paranjpe holds a Bachelor Degree in Engineering (Mechanical) and MBA in Marketing from JBIMS, Mumbai. Mr. Paranjpe is a member of the Shareholders’ / Investors’ Grievance Committee and the Compensation Committee of the Company. Directorship in other Companies Kimberly Clark Lever Private Limited Hindustan Unilever Vitality Foundation Bhavishya Alliance Child Nutrition Initiatives Bombay Chamber of Commerce & Industry Breach Candy Hospital Trust Federation of Indian Chamber of Commerce and Industry

Awards and Felicitations:

Awards and Felicitations Winning with Brands and Innovation Six of our brands (Lux, Lifebuoy, Closeup,Fair & Lovely, Clinic Plus and Sunsilk) featured in Top 15 list in Brand Equity’s Most Trusted Brands Survey. Hindustan Unilever Limited (HUL) was awarded the CNBC AWAAZ Storyboard Consumer Awards 2011 in three categories. FMCG Company of the Year The Most Consumer Conscious Company of the Year The Digital Marketer of the Year HUL won 5 EFFIE Awards which were organized by the Ad Club of Bombay. HUL won the ‘Golden Peacock Innovative Product Award’ for Marvella RO. HUL was identified the sixth most innovative company in the world in a ranking published by Forbes magazine.

Awards and Felicitations:

Awards and Felicitations Winning in the Market Place HUL was awarded for Exceptional supplier performance by Bharti Walmart. Supplier of the Year: Retail Format Supplier of the Year : Cash & Carry Format Supply Chain Excellence : Cash & Carry Format Supplier of the Year for CSR /Sustainability HUL received “TESCO Value Award” for best in class execution of the Joint

Awards and Felicitations:

Awards and Felicitations HUL was awarded the FMCG Supply Chain Excellence Award at the 5th Express, Logistics & Supply Chain Awards endorsed by The Economic Times along with the Business India Group. Doomdooma factory won the Gold Award in the Process Sector, Large Business category at The Economic Times India Manufacturing Excellence Awards 2011. Winning through Continuous Improvement

Awards and Felicitations:

Awards and Felicitations HUL was awarded the National Award for Excellence in Corporate Governance, 2011 by the ICSI. HUL received the ‘Dream employer of the year’ Awards presented by UTV Bloomberg. Fortune India featured India’s most admired companies wherein Hindustan Unilever was ranked at No.2. HUL was recognised as the Best Employer Brand in Asia at the Asia’s Best Employer Brand Awards 2011. HUL ranked sixth in the list of ‘Global Top Companies for Leaders 2011 Study Results’ announced by Aon Hewitt, The RBL Group and Fortune. Winning With People

Summery:

Summery Hindustan Unilever Limited (HUL) is one of the largest fast moving consumer goods company in India. The company, a subsidiary of Unilever, sells Foods and Home and Personal Care brands in about 100 countries worldwide. The company, along with its subsidiaries, is engaged in the production and distribution of soaps and detergents, personal products, beverages, foods, ice creams, exports and others products such as chemicals and agri products. The major brands of the company include Lux, Hamam, lifebuoy, Dove, RIN, Surf, Wheel, Sunlight, Vim, Fair & Lovely, Clinic Plus, Sun Silk, Close-up, Pepsodent, Lakme, Brook Bond and others. The company has 12 subsidiary companies and over 37 manufacturing plants located across India. The distribution network of the company comprises of 2,000 suppliers and associates and 4,000 redistribution stockiest and covers 6.3 million retail outlets. The company is headquartered at Mumbai, India. This comprehensive SWOT profile of Hindustan Unilever Limited provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

Conclusion:

Conclusion Type Public Company BSE:HUL Founded 1933 Key People Harish Manwani(Chairman),Nitin Paranjpe(CEO and Managing Directors) Industry Fast Moving Consumer Goods (FMCG) Product Home & Personal Care,Foods,water Purifier Revenue Over Rs. 13,000 Crores (Calender 2007) Employees Over 65,000 direct & Indirect employees Parent Uniliver plc Website www.hul.co.in

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India : A buoyant economy with huge opportunity Big opportunity to grow Penetration & Consumption Market share gains - Key focus area; further strengthening our Competitive position in strategic categories Continued investments behind innovation / brands Cost pressures, particularly in Laundry expected to continue; to be Managed by cost effectiveness programs and judicious price increases Building capability for long term value creation - Top priority New organization to leverage ‘One HLL’ and ‘One Unilever’

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Hindustan Unilever Limited Registered Office: Unilever House, B D Sawant Marg , Chakala , Andheri East, Mumbai 400099 www.hul.co.in

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Prepared By: Diamond Tiwari Thank You

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