slide 1: 5 WordPress SEO Mistakes To Avoid
SEO for your Wordpress website can be really easy once you understand
how to do it but in the beginning SEO mistakes can be easy to make and
very serious. Some of these Wordpress SEO mistakes could be seriously
damaging your SEO or even stopping you from getting found on search.
Let’s find out where you are making SEO mistakes and what you can do to
fix them because Google wants to send you lots of traffic you just have to
help them.
In this blog I am going to show you the most common WordPress SEO
mistakes I see on a daily basis and exactly how to fix them.
slide 2: 1. Blocking Search Engines
The process of blocking search engines from visiting your site is a simple
but extremely costly mistake you don’t want to make.
There is no need to worry WordPress makes it very easy for you to do this
even accidentally especially when you are creating a new website.
Practically this is when you should block search engines – while you are
developing a new site changing things etc.
Although once the site is live – you want to “unblock” search engines and
make sure you appear on them ASAP
Or you can quietly turning them away often without having a clue.
2. Not Connecting WordPress With Google
Neglect to connect your website with Google is still a mistake that I see
most website owners making. Google helps us by providing few tools to
run our websites – Search Console Analytics are the two most important.
I suggest you sign up for both. With Search Engine Console being the
biggest help for SEO for many reasons:
Google tells us what pages and posts are on your website and
where
Provide details when you have published something new.
Google provide detailed information you in return when you have
problems on your website broken links HTML issues and a bunch of
other helpful info
It also tell you exactly what they are showing your site for on search
keyword average position and volume of searches.
slide 3: 3. Not Installing An SEO Plugin
A lot of people and WordPress developers experts will promise you that
Wordpress is awesome for SEO right out of the box.
Although in 95 of cases you have to add an SEO plugin to make it run
like a well-oiled SEO machine.
Wordpress SEO plugins not only help you set up the basics for search
engine optimization they also cover lots of complex SEO cases. Here are
some super-important suggestions you should be aware of:
Submit a sitemap.xml for Google Search Console - see 2. above
Blocking those WebPages you dont want to appear on search
engines
Optimizing your webpages and posts for keywords more on that in
4. below
Add open graph tags for better social sharing not pure SEO but
certainly useful and related
Without an SEO plugin many of the things above are difficult to do or
downright impossible.
So search add a rock-solid SEO plugin NOW
4. Not Optimizing Your Website For Keywords
If you are not optimizing your website pages and posts for keywords at
beginningwords that people search for is a huge mistake.
slide 4: Selecting a keyword for each post or page and using it in various places —
such as the title the headings and the content itself.
Actually it is a key that helps Google to find amazing content of your
website and blog post. Certainly I know that there are lots of other ways to
optimize your content with Wordpress website design best practice but
this one should come first.
It’s because search engines always look for clues from us to figure out what
a specific page or post is about. And get us ranked for those keywords
On the basis of Keyword Research you can actually know the words your
potential visitors/customers are using and then you can add those in the
critical places that Google looks.
I hope next time you will create a piece of content page or post make sure
to give Google the right “signs” by placing your well-researched keywords
in exactly the right places.
5. Not Researching The “Right” Words
It is a general issue that affects all websites and severely cripples your
chances or getting found on search engines.
One of the biggest lessons you can learn in online marketing is that you
may think you know what people think search for want etc. But in the end
you have no clue.
Words the only way to truly know what kinds of words people are typing
into Google is to ask Google. After that once you know what people search
for in relation to what you want them to find on your website can you
tune your website for those words.
slide 5: This process is called: Keyword Research.
Through keyword research you can find the right words for your pages and
posts that will get found on Google and bring people to your website.
Have you ever made of any of the above SEO mistakes Share with us what
other common errors do you see made by other during Wordpress
website design.