Letters at a glance

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Introduction Letter

What is Introduction Letter : 

What is Introduction Letter An introduction letter or letter of introduction is a letter that is used to introduce one party to a second party. There are three main types of introduction letters; business-to business, business-to-customer, and personal introduction letters.

Difference b/w Intro & Cover Letter : 

Difference b/w Intro & Cover Letter Introduction letters should not be confused with cover letters that are used to transmit resumes and curriculum vitae and various business documents.

Types of Introduction : 

Types of Introduction Business Introductions: Business Announcements: Personal Introductions: Sales Introductions:

Business Introductions : 

Business Introductions Introduce a business or professional contact Introduce a new employee Introduce a product or service Introduce gifts to customers and prospective customers Introduce someone to an organization or the community Welcome a new employee

Business Announcements : 

Business Announcements Announce a new business, store, or branch office Announce a new partner Announce a new product or service

Personal Introductions : 

Personal Introductions Introduce a friend, an acquaintance, a relative, or yourself to someone in anticipation of a future meeting

Sales Introductions : 

Sales Introductions Announce a new partner Announce a new product or service Announce or introduce a new salesperson Introduce a catalog, brochure, or other sales literature Introduce a product or service Introduce gifts to customers and prospective customers

How to Write a Letter of Introduction : 

How to Write a Letter of Introduction Step 1 Use a familiar contact. If you have an 'in' within that workplace, don't hesitate to use him. Make sure to add the name and department where the person works.

Step 2 : 

Step 2 Let the reader know that you have some experience. Include any highlights that you want to mention or what you have learned. Even if your work experience isn't relevant to the job you are applying for, there are many ways to make connections that seem beneficial.

Step 3 : 

Step 3 Include your education. You worked for that education. Make sure your potential employer knows about it. Relevant education should be the only thing you put on your letter of introduction. The rest of it can be placed on your resume.

Step 4 : 

Step 4 Mention why you want to work for that particular place. Why is this employer on your list of potential workplaces? Let the reader know what you have to gain and learn from them. This is a good way for the reader to find out how much you know about the company. Before you seek employment anywhere, it is important to have a basic knowledge of what the potential workplace is all about.

Step 5 : 

Step 5 State your intent. Let the reader know what you have to offer and what you plan on doing in that environment. If you are seeking employment in the information technology department or if you are looking for general office work, it is a good thing to tell the reader how you will benefit the company. If they believe you are unable to provide excellent service, they will discard your letter without a second thought.

Step 6 : 

Step 6 Conclude with a creative and respectful goodbye. This is just another way to stand out and show your personality. A simple 'sincerely' is acceptable, but if you want to get more creative, the reader will enjoy it.

Step 7 : 

Step 7 Keep the letter conversational. Let the reader know that you are more than just a letter. Always have a certain level of professionalism, but show you are a unique individual. Don't be afraid to be yourself while writing the letter. You will get more points for it.

Business Letter of Introduction : 

Business Letter of Introduction There are two parts to writing a business letter of introduction, Introducing a person or company and Introducing a product, equipment or service. The following explains how to write both types of business letter of introduction.

Introducing a person or company : 

Introducing a person or company Introducing a person or company Introduce the person or company and give the reason(s) for the introduction. If possible, express the reasons in terms of the reader's interest. In the business letter of introduction, give background information from your personal experience about the person, service, product, or company. Indicate any referral action you've taken, but avoid obligating the reader. Make it easy for the reader to make contact. Express appreciation for any courtesy shown to the person being introduced.

Introducing a product, equipment or service : 

Introducing a product, equipment or service Introduce the product, equipment or service immediately. Explain how the new product, service, or equipment differs from whatever is already available: Is it less expensive? Easier to use? More accurate? Safer? State exactly what its significance is. Mention any exceptions to primary use or application. Who is ineligible to use this service, product, form, equipment? What are its limitations? Make the item or service easy to investigate. Most readers approach anything new with a wait-and-see-what-everybody-else-thinks hesitancy. Consider offering a sample; an attached illustration; a “case study” explanation; a demonstration; a class; or readily available assistance by phone, visit, or display. In memos, use the term “new” or its equivalent in the subject line to call immediate attention.

Example : 

Example Dear Miss Mehta, I want to introduce you to Excuses Inc.. I have been doing business with them for quite some time. We have joint ventures concerning the fabrication of lies and excuses -all ventures that you, too, might be interested in pursuing. Excuses Inc. is opening an office in your area. Mr. Bajaj, who is to be in charge of that location, is a good friend of ours, very personable, and extremely knowledgeable about our industry. To give you a better idea of Excuses Inc.’s activities, I’m enclosing a recently prepared brochure. When Mr. Bajaj contacts you, I’ll appreciate any cooperation you can give him. I do think you’ll find several common business interests to pursue. Sincerely,

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