Common Digital Formats & Protocols - FINAL 6-4-14

Views:
 
Category: Education
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

PowerPoint Presentation:

Common Digital Formats and Protocols

PowerPoint Presentation:

Flash – Adobe’s vector-based rich media file format which is used to display interactive animations on a Web page . Flash is frequently used to add streamed video or audio players and advertisement and interactive multimedia content to web pages. Usage of Flash on websites is declining . Flash is not supported on iPhone or iPad devices.

PowerPoint Presentation:

HTML – H yper- T ext M arkup L anguage. This is the language that Web pages and most mobile ads are written in. Web pages must conform to the rules of HTML in order to be displayed correctly in a Web browser. HTML 5 properly displays on all devices. Click here: HTML 5 vs Flash Infographic

PowerPoint Presentation:

PDF or Portable Document Format - a digital file format originally developed by Adobe used to represent documents independently of software, operating system, and hardware. The PDF files are designed to contain all information needed to consistently present text, fonts, graphics, and other elements to the user.

PowerPoint Presentation:

JPEG - Standard web graphic file format that uses a compression technique to reduce graphic file sizes.

PowerPoint Presentation:

GIF - A standard web graphic format which uses compression to store and display images . Also: Animated GIF - An animation created by combining multiple GIF images in one file. The result is multiple images , displayed sequentially, giving the appearance of movement.

PowerPoint Presentation:

MPEG - the file format that is used to compress and transmit movies or video clips online; .MPG, .MPEG, .MP3, .MP4, etc. are all examples of the MPEG file format for video

PowerPoint Presentation:

VAST – The digital V ideo A d S erving T emplate provides a standardized method or protocol for communicating the status of a video ad back to the ad server. Before VAST, there was not a common in-stream advertising protocol for video players, which made scalable distribution of ads impossible for ad servers. The PNS video ad server is Vast Compliant. VAST is the IAB's standardized format for tracking video ads

PowerPoint Presentation:

VPAID – V ideo P layer A d-Serving I nterface D efinition establishes a common interface between video players and ad units, enabling a rich interactive in-stream ad experience. With the adoption of VPAID, advertisers have more control over the display experience in their video campaigns. More advanced video ad specs for advertisers and publishers. Layering VPAID onto VAST offers an enhanced solution. This standard allows for richer ads to be delivered in a standard way . Layering VPAD onto VAST offers an enhanced solution.

PowerPoint Presentation:

Common Digital Formats and Protocols

authorStream Live Help