DigitalAdProductsFinal_PartTwo

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Digital Ad Products Part Two

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Ad Products  SMS or Text

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SMS or Short Message Service - Standard for sending and receiving short (160 character) text messages via mobile handsets . The advertiser creates a mobile database of clients to send SMS offers to.

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Ad Products  Native Advertising

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Native Advertising or Sponsored Content - Paid text, video, or images created to promote a brand or product that is presented alongside similar media that isn't promotional.

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Ad Products  SEM or Search Engine Marketing

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SEM or Search Engine Marketing - A form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages.

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Search - Fees advertisers pay Internet companies to list and/or link their company site or domain name to a specific search word or phrase (includes paid search revenues). Search categories include: Paid listings - text links appear at the top or side of search results for specific keywords. The more a marketer pays, the higher the position it gets. Marketers only pay when a user clicks on the text link. Contextual search - text links appear in an article based on the context of the content, instead of a user-submitted keyword. Payment only occurs when the link is clicked. Paid inclusion - guarantees that a marketer’s URL is indexed by a search engine. The listing is determined by the engine's search algorithms. Site optimization - modifies a site to make it easier for search engines to automatically index the site and hopefully result in better placement in results.

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CPC – Cost-Per-Click or PPC, Pay Per Click. CPC is the cost of advertising based on the number of clicks received. An example of Performance Based Advertising. Google CPC or PPC

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SEO or Search Engine Optimization - SEO is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

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Ad Products  Advanced Targeting

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Geo Targeting or Geographic Targeting – A method that enables advertisers to show an ad specifically to visitors based on zip code, area code, city, DMA, state, and/or country derived from user-declared registration information or an inference-based mechanism.

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Geofencing – Location-based targeting that allows you to deliver a highly relevant and timely message that can be delivered to consumers when they are close to a relevant point of sale.

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Behavioral Targeting – Using previous online activity (e.g., pages visited, content viewed, searches, clicks and purchases) to generate a segment which is used to match advertising creative to users. Behavioral targeting uses anonymous, non-PII data.

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Contextual Ads – Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing.

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Site Retargeting - A method that enables advertisers to show an ad specifically to previous site visitors when they are on third-party web sites.

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Search Retargeting - A method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events.

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“Ad Products”  Viral Marketing

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Viral Marketing - 1) any advertising that propagates itself; 2 ) advertising and/or marketing techniques that "spread" like a virus by getting passed on from consumer to consumer and market to market.

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Ad Products  Social Advertising

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Social Advertising - advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. The advertising platforms provided by Google, Twitter , and Facebook involve targeting and presenting ads based on relationships articulated on those same services.

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Ad Products  Reputation Management

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Reputation Management – and presence monitoring tools help businesses stay on top of all the information that relates directly to their online reputation. New media sources have changed how brands are perceived. In the past, a business defined itself with what it said in its advertising, but now the customer defines the business by providing real-time feedback through channels like blogs, social media, forums, review sites and more. Sample Reputation Management Services

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Ad Products

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