Digital Ad Products_Part One

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Digital Ad Products_Part One

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Ad Products

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Ad Products  Display

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Banner – A graphic advertising image displayed on a Web or Mobile page. The 3 standard IAB web banner ads: Leaderboard (728x90) Medium Rectangle (300x250) Skyscraper (160x600) The standard IAB mobile banner ad: 1. Mobile Banner 320x50

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Expandable Banners – Expandable banners are Rich Media Ads that expand in size when a user rolls over or clicks on them. They reveal more advertising information and are designed to grab the attention of the user.

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Push down banners - Push Down Banners are banners that push website content down while expanding the banner to show more advertising space. They are usually triggered by either Rolling over the banner, Clicking the Banner, or sometimes autoload once the website loads. Users then click a custom designed Close button to minimize the banner.

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Floating Ads or Floater (Floating Rich Media)- An ad or ads that appear within the main browser window on top of the Web/Mobile page's normal content, thereby appearing to "float" over the top of the page.

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Roadblock or Synch Ads – a combination of ads for the same campaign that appear in two or more placements on the same page. A common combination is an in-page leaderboard paired with an in-page skyscraper.

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Interstitial – Ads that appear between two content pages. Also known as transition ads, intermercial ads and splash pages. The richer, more immersive nature of these ads makes them more expensive and subject to impression constraints. Mobile Interstitial Ad

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Ad Products  Video

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Video Ad – A video ad is an advertisement that contains video. There are several different types of video ads : In-Banner Video Ads – Leverages the banner space to deliver the video experience. In-Page Video Ads – Delivered most often as a stand along video ad and do not generally have other content associated with them. Real estate on page dedicated to the video player. In-Stream Video Ads – Played before, during or after the streaming video content that the consumer has requested. Non-linear Video Ads – Runs parallel to the video c ontent so the user still has the option of viewing the c ontent.

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Linear Video Ads - Experienced In-Stream, which is presented before, between, or after the video content is consumed by the user. One of the key characteristics of Linear video ads is the ad takes over the full view of the video.

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Pre roll - A linear video spot that occurs before the video content the user has requested.

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Mid roll - A linear video spot that appears in the middle of the video content.

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Post roll - A linear video spot that appears after the video content completes.

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Non-linear Video Ads - An ad product that runs parallel to the video content so the user still has the option of viewing the content. Common Non-linear ad products include overlays which are shown directly over the content video itself, and product placements which are ads placed within the video content itself. Non-linear video ads can be delivered as text, graphical banners or buttons, or as video overlays.

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Overlay ad - A banner ad that appears in the bottom 20% of the video window. Click action initiates a Linear video spot or takes the user to a website. Sold on a CPM and CPC basis.

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Companion Ad – Commonly text, display ads, rich media, or skins that wrap around the video experience. The primary purpose of the Companion Ad product is to offer sustained visibility of the sponsor throughout the video content experience.

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